A lot of people don't realise the impact social media is having on their business right now. Content marketing is all about creating value. And solutions have no value... They ONLY derive their value from the problems they solve. Few people know this better than Nik and Alex from Hi Smile who turned $20K into $60M in 3 years by selling teeth whitening products. They made 2018's Forbes 30 under 30 rich list, and have enlisted names like Kendall Jenner, Kylie Jenner, and Conor McGregor in their influencer line up. This episode, we talk about how to deal with failure and create discipline, and why you should pick work ethic over talent. There is SO MUCH value in this one guys! Keep listening!

Time stamps: 5:04 - Ideas v Execution. How they got to $60M 11:35 - Discipline in startups 13:00 - Hi Smile's influencer marketing strategy 18:25 - What startups should do in the first 6 months 21:25 - Scaling 34:52 - The importance of nurturing talent 46:58 - How social media is changing the game