If you own, run, or manage a WordPress site, there's a big chance you know what Yoast SEO is. It's the WordPress plugin that helps you attract more visitors from SERPs. Yoast founder, Joost de Valk, joins me for his second time on Marketing Speak to share the SEO updates marketers, entrepreneurs, and SEO service providers shouldn't miss. Join us as we dive deep into the tactics and best practices that will help improve your rankings, boost your sales, and grow your business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/268.

AI and Machine Learning have been a staple topic on Marketing Speak, and for a good reason. If you're running a business in 2020 and still not familiar with the subject, you are putting your company in jeopardy. In this episode with Aki Balogh, we talk about how we can use AI, not to take over by any means. Instead, how we can use it to optimize the value we are bringing to our customers. Aki is the co-founder and CEO of MarketMuse, every entrepreneur's secret weapon to competitive marketing. For more cool stuff on what you can do with AI, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/267.

eCommerce is one of the fastest-growing industries today, and more and more entrepreneurs are venturing into the arena. Who knows? The next Jeff Bezos might just be starting their work today. In this episode, Bernardine Wu and I cover certain issues like what's next for eCommerce, how entrepreneurs can guarantee success, the pitfalls to avoid, and more. Bernardine and I know each other from way back. She is the founder+CEO of FitForCommerce, a consultancy that resulted from her many years of operational and strategic success in accelerating growth through digital. Whether you're aspiring to build an online business or currently running one and looking for next-level strategies, don't miss out! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/266.

YouTube seems like a promising platform for people who want to put out their content and monetize it. I don't see why not. There's a multitude of YouTubers who are making more than enough through their content. Whenever someone reaches thousands of views, their video gains the potential of being monetized. Today's Marketing Speak guest, Evan Carmichael, has over 2 million subscribers and over 300 million views. Gary Vaynerchuck called him the DJ who inspires people, and Ed Mylett called him the modern-day Napoleon Hill. At 19, he built and then sold a biotech software company. At 22, he was a venture capitalist and raised $500k to $15M. He now runs a YouTube channel for entrepreneurs, has written four books, and speaks globally. Tune in as we talk about the smart, data-driven decisions you can make when you understand how YouTube works. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/265.

Today's Marketing Speak episode is all about sealing the deal and increasing your sales. Guest, Dave Dee, is here to help you discover how to make more money, become a person of power and influence, and make a meaningful difference in others' lives. Dave is the author of the book Sales Stampede, which teaches business owners how to sell more of their products or services and get their very best prospects to schedule appointments through the art and science of virtual selling. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/264.

Creating a positive impact around the world starts with the right message. With all the competition out there saying and offering similar things, how does one stand out? With excellent and compelling copywriting. Today's guest believes that when great service is backed by strategic content marketing, anything is possible. Chelsea Baldwin is the founder of BusinessBitch.com, where she helps people cut the crap and reach their next level of success ASAP. Don't miss out on this Marketing Speak episode for a no-nonsense conversation on how to captivate your audience with stellar writing skills. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/263.

According to Marketing Speak guest, Neal Schaffer, we are in the midst of an unprecedented digital transformation, and tapping into influencer marketing is vital for any brand in today's climate. Neal is a leading authority on helping innovative businesses through their digital transformation of sales and marketing. He is also the author of The Age of Influence, reinventing how companies look at digital influence and influencer marketing. If you want to leave a long-lasting legacy amongst your peers and followers, this conversation is a must-listen. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/262.

Your Brand SERP is vital to your business. It's the first thing your prospect sees when they search for you. When you google your business, do you like the first thing you see? Is your website even on the first page of Google? In today's Marketing Speak, Jason Barnard joins me to talk about everything brand SERPs- from analyzing and optimizing them to making more businesses aware of what's in it for them. Jason is an author, speaker, and consultant on all things digital marketing, and he specializes in brand SERPs and knowledge panels. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/261.

In this episode with Mike Rhodes, we're going to geek out about AI, machine learning, and Google AdWords. If you own a website and want to leverage its advantages, this episode is a must-listen. Mike is the CEO & Founder of WebSavvy and AgencySavvy and co-author of the world's best-selling book on Adwords 'The Ultimate Guide to Google Adwords'. He's in his 16th year of building and running Google Ad campaigns for businesses and brands all over the world at WebSavvy. For an episode that's full of actionable tips for business and digital marketing, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/260

We all know that Google is the #1 search engine and it's followed closely by another site it owns, YouTube. But do you know the third largest search engine? It's none other than Amazon. What sets Amazon apart from the first two is really special. It's the only website where every person who comes in wants to buy something or is ready to shop. My guest, Dylan Frost, is one of the most well-known thought leaders in the Amazon retail space. Clients he's served have generated over half a billion dollars in revenue on Amazon using his strategies and tactics. If you want to learn about using Amazon as your next business venture, don't miss out. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/259