As the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods, CMO of the multi-cloud data platform Teradata, urges marketing leaders to take responsibility for their enormous influence on society. Hear Jacqueline discuss Teradata’s strong commitment to diversity, her reverence for authenticity, and why she believes the popular analogy comparing data to “new oil” is somewhat misleading. 

Tune in to learn:

• What sets Teradata apart from its competitors (03:55)
• Teradata’s commitment to diversity, equity, and inclusion (10:28)
• Teradata’s partnership with the New York Giants (28:05)
• The importance of authenticity and embracing one’s heritage (30:57)

Mentions:

• Steve McMillan, CEO, Teradata
• “The Unifying ‘Power of Sports’ With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends podcast; Episode 349)
• “Teradata Showcases New World of Cloud Analytics at AWS re:Invent 2022” (Teradata press release; November 28, 2022 via Business Wire)
• Jacqueline’s website
• “The Power of Unity With Jerri DeVard, Founder, Black Executive CMO Alliance” (Marketing Trends podcast; Episode 329)
• Melissa M. Proctor - Executive Vice President & Chief Marketing Officer, Atlanta Hawks

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

 In a market focused on revenue and notoriety, how can modern businesses find the right footing to make an impact? Rachel Konrad, Chief Brand Officer at The Production Board, claims that by focusing on the mission that matters, companies can make a positive impact on the world around them. Tune in to hear how Rachel aims to help prepare the next generation of business leaders by pushing to fix the current climate change issue. 

Tune in to learn:

• How Rachel approaches companies to build their brand (6:53)
• What lessons were learned while Rachel worked at Tesla in the company’s infancy (15:35)
• Why Rachel never had an ‘aha’ moment about sustainability (22:46)
• About advice for upcoming business leaders (33:45)

Mentions:

• Morgan Stanley, Alice Milligan Episode
• Molson Coors, Marcelo Pascoa Episode
• Cana Beverage Machine
• Dave Friedberg, Founder and CEO of Production Board
• The Climate Corporation
• Mark Washington, Founder and CEO of Supergut
• Supergut
• Tiny Wins
• Rachel Konrad’s LinkedIn Bio
• Al Gore, “Earth in the Balance” 
• Elon Musk
• Brookings Institute 
• “The Population Bomb” Book By Dr. Paul R. Ehrlich
• Norman Borlaug

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In today’s unpredictable marketing environment, how can leaders in the industry continue to maximize their impact? Eric Toda is the Global Head of Social Marketing at Meta and Head of Meta Prosper, an online hub created to uplift Asian American and Pacific Islander communities and businesses. On this episode, Eric shares why today’s unique challenges provide marketers with exciting opportunities to not only drive revenue, but to serve and empower new and diverse voices.

Tune in to learn:

• Why Eric thinks marketing has never been more exciting (02:31)
• About Meta Prosper (13:11)
• Eric’s thoughts on marketing leadership and the employee experience (34:41)
• Why economic constraints can be a good opportunity for marketers (38:45)

Mentions:

• “'My People Are Dying in Silence—and I’m Here With a Megaphone'” (Adweek article by Eric Toda; February 11, 2021)
• Meta Prosper - Asian and Pacific Islander Community Hub
• Meta Elevate - Black and Latinx & Hispanic Community Hub

This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What is the best way to ensure a smooth workflow as a marketing leader? Alice Cherry, Chief Marketing Officer at S&P Global, claims that communication is key when leading marketing teams. Tune in to learn how Alice not only builds healthy relationships with other executives and stakeholders, but also created a brand new company culture throughout S&P Global’s merger with IHS Market. 

Tune in to learn:

• Why being comfortable with being uncomfortable is part of being a marketer (5:35)
• How Alice prepared for the IHS Market and S&P Global merger (12:55)
• What S&P Global did to create a new culture with the merger (19:20)
• About the Seek and Prosper campaign (27:05)

Mentions:

• Sylvan Learning
• IHS Markit
• Douglas Peterson, President, CEO, S&P Global
• CERAWeek
• State of Marketing Report
• Shannon Duffy Episode 
• Seek and Prosper Campaign

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Brands that rely on the events industry have had a difficult last couple of years. So, how can they regain traction now that events are making a robust comeback? This is priority number one for Melanie Hellenga, VP of Brand and Performance Marketing at Groupon. Melanie joins us to discuss the creative approaches her team has used to transform the brand and how data is being leveraged to raise “top-of-mind” awareness for the deals and discount platform.

Tune in to learn:

• Melanie’s role in Groupon’s brand transition (3:33)
• The role of data in Groupon’s marketing (14:56)
• Melanie’s philosophy on balancing growth with velocity (21:34)
• The story behind Groupon’s big game campaign with Rob Gronkowski (31:00)

Mentions:

• Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop (Marketing Trends podcast; Episode 359)
• FCB Global
• “Party Like A Player” Sweepstakes

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this special end-of-year crossover episode, the hosts from Up Next in Commerce, Marketing Trends, and IT Visionaries meet up again to discuss their biggest takeaways from their guests over the past year, and to make some predictions for what should be an exciting 2023 in marketing, tech, and e-commerce.

Tune in to learn:

• Why your employees are your greatest customers (8:41)
• Why good business instincts can help overcome a lack of data  (14:28)
• Why intuition matters, even in data-driven industries (20:53)

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Mission.org is a media studio producing content for world-class clients. Learn more at *LINK*.

Mentions:

• David Ting, Zenni
• David Heinemeier Hansson, 37signals
• Stephanie Dobbs Brown, CMO, Intercontinental Exchange
• Lil’ Wayne
• Kevin Warren, UPS
• Eric Toda, Meta

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Mission.org is a media studio producing content for world-class clients. Learn more at *LINK*.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

As gym culture evolves, how do companies like Crossfit boost their brand to potential consumers? Keith Knapp, Director of Marketing at Crossfit, strives to build a brand that includes every shape, size, and ability. Keith shares that by relying on their affiliates to help localize advertisements, each community receives specialized marketing and branding. Tune in to the episode to learn how Keith’s passion for fitness and community led him to reinvent the Crossfit brand.

Tune in to learn:

• About the foundation of Crossfit’s business model (4:24)
• How Crossfit created a local and personal level of marketing with their customer (18:35)
• What tools and tech that Keith is using to boost their brand (31:58)
• Why employee retention is vital for personal success at Crossfit (36:18)

Mentions:

• Keith Knapp on Solomon Hanes Podcast 
• Don Faul, CEO of Crossfit
• Angela Duckworth’s Grit Scale
• Crossfit Games on CBS / ESPN
• Daniel Chaffey, Owner and Operator of Crossfit Louvre
• Salesforce
• Gary Gains, GM of International Crossfit Affiliates

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

How is one of the world’s fastest-growing streetwear retailers setting itself apart in a crowded category? Jenna Flateman Posner, Chief Digital Officer at SNIPES, suggests that the secret lies in the company’s bold commitment to elevating the communities it impacts. Jenna joins us to discuss the inspirational philanthropic marketing model at SNIPES, and why she believes the idea of developing “true retail partnerships” is often taken for granted in the industry.

Tune in to learn:

• What Jenna has learned from the acquisitions process (04:10)
• How SNIPES sets itself apart in the crowded streetwear category (10:08)
• Jenna’s unique perspective on “hype-selling” (16:59)
• Jenna’s thoughts on the impact of the Air Jordan brand (27:05)

Mentions:

• Sven Voth, CEO, SNIPES
• “Building a Brand That Reflects Company Culture” (Marketing Trends podcast; Episode 563)

This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What sets a brand apart? Tim Hackbardt, CMO at Del Taco, shares that freshness, speed, and reliability keep Del Taco strides ahead of the competition. Tune in to learn how Del Taco is using AI, reliable customer experiences, and a promise of freshness to set themselves apart in the eyes of the consumer.

Tune in to learn:

• How Del Taco has evolved since Tim returned  (9:39)
• What Del Taco is using AI for (19:52)
• Why freshness is so vital to the brand (30:42)
• About sticker QR code for immediate customer feedback (36:56)

Mentions:

• Fresh Flex - New Del Taco store design
• “It’s official: Jack in the Box Inc. now owns Del Taco” Article by Lisa Jennings for Nation’s
• “Del Taco Introduces Mexican-Style Torta Sandwich Platform Supporting New Better Mex Brand Initiative” Article by Del Taco for Global Newswire
• “2 For $4.50 Beer Battered Fish Tacos And Epic Crispy Fish & Guac Burrito Made With Samuel Adams Boston Lager Now Available At Del Taco As Part Of 2022 Seafood Menu” Article by G. Ramsey for The Fast Food Post . Del Taco’s Partnership with Samuel Adams
• Dave Burwick, President and CEO of Boston Beer
• “Del Taco Pours 2 New Purple Pear Poppers” Article by Bob Miller for Chewboom
• Steve Robinson MT episode
• Darin Harris, CEO of Jack-in-the-Box
• Del 4 Better (structured philanthropic effort) - based on Maslow’s hierarchy of needs

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.