There is nothing like coming together for a concert, a speech, or a community festival. The camaraderie and joy that these events bring to those who attend is an essential part of our lives and Eventbrite is helping to make accessing these events easier than ever. On this episode, Tamara Mendelsohn, the CMO of Eventbrite, explains how the company has grown and how the team unifies behind a mission and data in order to bring events to people everywhere.

Tune in to learn:

• What is Eventbrite? (1:15)
• Some of the shifts we’re seeing in the events industry (3:44)
• Being an executive for now and of the future (11:00)
• Creating some structure around silliness (26:20)
• Finding balance (34:25)
• What data to prioritize (37:10)
• Why the entire team needs to be on the same page (40:00)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Finding love is happening more and more online and through dating apps, and the field is only getting more crowded. Michael Kaye, the Director of Brand and Communications at OKCupid, explains how data, automation, and creating personalized experiences are helping separate OKCupid from the competition.

Tune in to learn:

Michael’s role with OKCupid (1:30)

How the dating space evolve and how OKCupid markets itself as the app for everyone (4:00)

The different customer personas that OKCupid talks to (8:00)

Understanding the wealth of data OKCupid has accumulated (11:00)

How ChatGPT and OKCupid have come together (15:00)

Measuring performance (18:00)

What’s important in the influencer marketing world right now? (22:00)

Exciting things to look forward to (30:00)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

With all the recent growth of AI, data, and automated tools, marketing teams have had to evolve to not only implement these developments, but also maximize their value. And that – even in 2023 – still comes down to having the right people for the job. In this episode, Jim Habig, VP of Marketing at LinkedIn Marketing Solutions, discusses some exciting insights from LinkedIn’s Jobs on the Rise 2023, and gives his take on some of the recent tech developments that teams need to harness to stay competitive.  

Tune in to learn:

• Jim’s take on the state of marketing in 2023 (4:00)
• The LinkedIn rising jobs report (7:40)
• The many facets of LinkedIn (13:50)
• ChatGPT and its use in marketing (22:30)
• Using data to understand a build trust (31:10)
• How to best support yourself and your team (39:55)

Mentions:

• LinkedIn’s latest Jobs on the Rise list for 2023

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

After 100+ years of insurance excellence, no one would blame Liberty Mutual’s marketing team for playing it safe with its customer outreach. Instead, the company continues to defy its century-old origins by bringing new, exciting (and even outright funny) ideas to the table. In this episode, Jenna Lebel, CMO of Liberty Mutual, explains how implementing new approaches has only helped to widen the company’s target audience, and reinforce a trusted, proven brand identity. 

Tune in to learn:

• What it’s like to be a modern-day CMO (2:31)
• The unique challenges of brand identity (6:15)
• Understanding the Liberty brand (8:40)
• Digging into the role of mascots (16:05)
• Liberty Mutual’s major partnership strategy (23:35)
• Balancing growth and integrity (30:20)

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

After 111 years of history, building a remarkably consistent outdoors brand, L.L. Bean might not seem like a company centered on evolution. But after pulling back the curtain with CMO Nick Wilkoff we see that the company’s focus on transparency, inclusion, customer, and community positions L.L. Bean as a timeless example of how to keep a brand relevant and forward-thinking. 

Tune in to learn:

• The consistency and evolution of the L.L. Bean brand and how it measures up to competitors (16:20)
• Making the outdoor experience more inclusive and connecting people with the outdoors (24:30)
• The alignment / transparent culture of L.L. Bean executive leadership (30:00)
•  L.L. Bean’s initiatives for community, diversity, equity, and inclusion (35:00)

Mentions:

• [11:37] Forrester Research
• [16:39] Leon Gorman - Grandson of L.L. Bean founder
• [19:41] Nordstrom
• [19:41] Zappos Shields
• [30:21] L.L. Bean / Todd Snyder Collaboration
• [33:33] Mental Health Awareness Month
• [33:54] Partnership with Mental Health America
• [34:53] Gracie Wiener / Partnership
• [39:39] Stephen Smith, L.L. Bean CEO

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Machine learning evolves from patterns. Deep learning evolves from people. In this episode, Jana Jakovljevic of Cognitiv shares her thoughts on how her company’s technology learns from context and generalization to bring intelligence to advertising, through AI that affects human lives. Listen in to hear Jana’s journey, from her early experiences with AI systems, to helping take a company from idea to IPO. 

Tune in to learn:

• Jana’s perspective on ChatGPT (3:45)
• The gaps that Cognitiv is solving for (8:15)
• The type of marketing team required for optimizing AI and Deep Learning (22:50)
• How does the tech affect Cognitiv’s growth (28:30)

Mentions:

Jana Jakovljevic featured on AdWeek

Rubicon Project / Magnite Inc.

Jeremy Fain CEO of Cognitiv

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

For marketing teams to succeed, there needs to be a companywide consensus and understanding. This requires active communication and education across teams to ensure all departments not only understand the end goals, but the roles each team play in getting there. Shamir Duverseau, Co-Founder of Smart Panda Labs, shares his thoughts on how his company helps organizations balance data and know-how to achieve unique digital outcomes.

Tune in to learn:

• (02:18) The origins of Smart Panda Labs
• (09:33) Shamir’s perspective on actionable data
• (13:05) The biggest disconnects between marketing and IT
• (20:26) Key advice for CMOs

Mentions:

09:39 Shamir’s SiteSpect Article - https://www.sitespect.com/use-customer-data-to-improve-the-digital-customer-experience/

15:54 Google Analytics

15:55 Adobe Analytics

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Evolving your company’s approach to marketing and customer experience is required to stay ahead of the competition, even for the most established pillars of business. In this episode, Lauren Gerstner, Head of Marketing, MassMutual Financial Advisors, details how the centuries-old institution continues to adapt to meet changing expectations while maintaining the authority and customer trust it has established over 171 years.

Tune in to learn:

• (10:18) Opportunities from MassMutual’s partnerships, including the Boston Red Sox
• (16:00) How advisors need to engage with marketing
• (18:57) How Lauren views artificial intelligence for driving growth
• (22:01) MassMutual’s unique “Awkward Silence” campaign

Mentions:

1:45 Northwestern Mutual - https://www.northwesternmutual.com

1:46 H&R Block - https://www.hrblock.com/home/

1:47 HP https://en.wikipedia.org/wiki/HP_Inc.

1:51 New York Life - https://en.wikipedia.org/wiki/New_York_Life_Insurance_Company

18:37 Chat GPT - https://en.wikipedia.org/wiki/ChatGPT

20:52 REGBI (Regulation best Interest) - https://www.finra.org/article/regulation-best-interest-%28reg-bi%29-overview

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

For many companies, social media is a promotional or research tool, and is typically given to young team members to handle. But considering social often represents a customer’s first touchpoint for brand awareness, recognition, and sentiment, it deserves a more prominent place in the workflow. Hear Shiraz Siddiqui, former Global Social Lead at Twitter, explain how authentic social media engagement can produce invaluable insights for any consumer marketing team.

Tune in to learn:

• Perspectives on changing consumer behaviors (4:14)
• Doing more with less through social media (12:10)
• The importance of authenticity in social marketing (26:08)
• What metrics marketing leaders should be monitoring (29:19)

Mentions:

5:26 Google / Google Plus

5:46 Vine

7:37 Wendy’s

13:51 Tweet it into existence

22:57 Google Glass

23:52 CES

24:19 Pokemon Go

35:04 Campbell Soup Company Episode

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

How can marketing leaders inspire their teams? Sarah Acton, CMO of BILL, claims impact comes from learning what drives them, while also diving deep into the company’s mission to understand how to improve the customer experience.Tune in to learn how Sarah created a rebrand for BILL in her first year as CMO. 

Tune in to learn:

• When Sarah found her love for SMBs (4:40)
• About Sarah’s part in the BILL rebrand (16:01)
• How to build relationships with other executive leaders (21:49)
• What Sarah has to say to aspiring marketing leaders (29:21)

Mentions:

• The Smiling Frog
• Renè Lacerte, CEO of BILL
• Chief | LinkedIn 

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.