Helping a growing brand stay on its upward trajectory is a big job, but it’s one that Jessica Gilmartin was excited to take on as the CMO of Calendly. On this episode of Marketing Trends, Jessica explains how she approached her first 90 days, what she was doing to define goals, and how she has been developing a plan to bring the company to the next level.

Tune in to learn:

• What to be excited about right now (2:30)
• A strategy for the first 90 days (6:50)
• How to get people to see and work toward a unified vision (14:00)
• Understanding both simplicity and complexity at scale (19:08)
• Defining a new category in technology (24:30)
• Lessons learned from Asana’s IPO process (30:30)
• The role of AI in marketing strategies today (37:00)

“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Weather is more than just a topic for small talk. It’s a major factor in a number of industries, and impacts business every day. Tomorrow.io is making it possible to gather better, more advanced weather data that is allowing for a revolution in transportation and other industries. Dan Slagen, CMO of Tomorrow.io, explains how on this episode of Marketing Trends.  

Tune in to learn:

• What is Tomorrow.io? (2:30)
• Learning to communicate with your CEO (3:40)
• Leading through high growth periods (10:00)
• How lead gen has evolved throughout the years (15:00)
• Creating a cohesive strategy (19:10)
• How Tomorrow.io competes in its category? (25:00)
• How Tomorrow.io can change the role of a meteorologist (30:35)
• Fun partnerships and customer stories (36:20)
• Looking forward and understanding trends (41:00)
• Why marketing matters at the C-level (46:00)

Mentions:

• Understanding Start-Up CEOs

“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The pet category is the second-most emotional in the eyes of consumers, behind only children. So as the CMO of PetSmart, Will Smith has a daily challenge to elevate his brand while connecting with the hearts and minds of customers. On this episode of Marketing Trends, Smith explains how he does this, including through strategies of expanding services both in-store and online and building more trust with consumers

Tune in to learn:

• Where did Will’s journey to marketing start? (4:35)
• The education you get at P&G (6:30)
• How working at PetSmart is different than other marketing roles (8:20)
• How PetSmart successfully handled the shifts and pivots of the last few years (12:30)
• The importance of leadership and mentoring (18:00)
• The challenges of branding in 2023 (25:05)
• Where ecommerce comes into play in the pet products world (32:30)
• How to elevate the retail store experience (38:00)
• Understanding customer obsession (40:00)
• Ensuring a good culture (44:30)

Mentions:

• BECA

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There is nothing like coming together for a concert, a speech, or a community festival. The camaraderie and joy that these events bring to those who attend is an essential part of our lives and Eventbrite is helping to make accessing these events easier than ever. On this episode, Tamara Mendelsohn, the CMO of Eventbrite, explains how the company has grown and how the team unifies behind a mission and data in order to bring events to people everywhere.

Tune in to learn:

• What is Eventbrite? (1:15)
• Some of the shifts we’re seeing in the events industry (3:44)
• Being an executive for now and of the future (11:00)
• Creating some structure around silliness (26:20)
• Finding balance (34:25)
• What data to prioritize (37:10)
• Why the entire team needs to be on the same page (40:00)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Finding love is happening more and more online and through dating apps, and the field is only getting more crowded. Michael Kaye, the Director of Brand and Communications at OKCupid, explains how data, automation, and creating personalized experiences are helping separate OKCupid from the competition.

Tune in to learn:

Michael’s role with OKCupid (1:30)

How the dating space evolve and how OKCupid markets itself as the app for everyone (4:00)

The different customer personas that OKCupid talks to (8:00)

Understanding the wealth of data OKCupid has accumulated (11:00)

How ChatGPT and OKCupid have come together (15:00)

Measuring performance (18:00)

What’s important in the influencer marketing world right now? (22:00)

Exciting things to look forward to (30:00)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With all the recent growth of AI, data, and automated tools, marketing teams have had to evolve to not only implement these developments, but also maximize their value. And that – even in 2023 – still comes down to having the right people for the job. In this episode, Jim Habig, VP of Marketing at LinkedIn Marketing Solutions, discusses some exciting insights from LinkedIn’s Jobs on the Rise 2023, and gives his take on some of the recent tech developments that teams need to harness to stay competitive.  

Tune in to learn:

• Jim’s take on the state of marketing in 2023 (4:00)
• The LinkedIn rising jobs report (7:40)
• The many facets of LinkedIn (13:50)
• ChatGPT and its use in marketing (22:30)
• Using data to understand a build trust (31:10)
• How to best support yourself and your team (39:55)

Mentions:

• LinkedIn’s latest Jobs on the Rise list for 2023

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After 100+ years of insurance excellence, no one would blame Liberty Mutual’s marketing team for playing it safe with its customer outreach. Instead, the company continues to defy its century-old origins by bringing new, exciting (and even outright funny) ideas to the table. In this episode, Jenna Lebel, CMO of Liberty Mutual, explains how implementing new approaches has only helped to widen the company’s target audience, and reinforce a trusted, proven brand identity. 

Tune in to learn:

• What it’s like to be a modern-day CMO (2:31)
• The unique challenges of brand identity (6:15)
• Understanding the Liberty brand (8:40)
• Digging into the role of mascots (16:05)
• Liberty Mutual’s major partnership strategy (23:35)
• Balancing growth and integrity (30:20)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After 111 years of history, building a remarkably consistent outdoors brand, L.L. Bean might not seem like a company centered on evolution. But after pulling back the curtain with CMO Nick Wilkoff we see that the company’s focus on transparency, inclusion, customer, and community positions L.L. Bean as a timeless example of how to keep a brand relevant and forward-thinking. 

Tune in to learn:

• The consistency and evolution of the L.L. Bean brand and how it measures up to competitors (16:20)
• Making the outdoor experience more inclusive and connecting people with the outdoors (24:30)
• The alignment / transparent culture of L.L. Bean executive leadership (30:00)
•  L.L. Bean’s initiatives for community, diversity, equity, and inclusion (35:00)

Mentions:

• [11:37] Forrester Research
• [16:39] Leon Gorman - Grandson of L.L. Bean founder
• [19:41] Nordstrom
• [19:41] Zappos Shields
• [30:21] L.L. Bean / Todd Snyder Collaboration
• [33:33] Mental Health Awareness Month
• [33:54] Partnership with Mental Health America
• [34:53] Gracie Wiener / Partnership
• [39:39] Stephen Smith, L.L. Bean CEO

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Machine learning evolves from patterns. Deep learning evolves from people. In this episode, Jana Jakovljevic of Cognitiv shares her thoughts on how her company’s technology learns from context and generalization to bring intelligence to advertising, through AI that affects human lives. Listen in to hear Jana’s journey, from her early experiences with AI systems, to helping take a company from idea to IPO. 

Tune in to learn:

• Jana’s perspective on ChatGPT (3:45)
• The gaps that Cognitiv is solving for (8:15)
• The type of marketing team required for optimizing AI and Deep Learning (22:50)
• How does the tech affect Cognitiv’s growth (28:30)

Mentions:

Jana Jakovljevic featured on AdWeek

Rubicon Project / Magnite Inc.

Jeremy Fain CEO of Cognitiv

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For marketing teams to succeed, there needs to be a companywide consensus and understanding. This requires active communication and education across teams to ensure all departments not only understand the end goals, but the roles each team play in getting there. Shamir Duverseau, Co-Founder of Smart Panda Labs, shares his thoughts on how his company helps organizations balance data and know-how to achieve unique digital outcomes.

Tune in to learn:

• (02:18) The origins of Smart Panda Labs
• (09:33) Shamir’s perspective on actionable data
• (13:05) The biggest disconnects between marketing and IT
• (20:26) Key advice for CMOs

Mentions:

09:39 Shamir’s SiteSpect Article - https://www.sitespect.com/use-customer-data-to-improve-the-digital-customer-experience/

15:54 Google Analytics

15:55 Adobe Analytics

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.