Ready to elevate your PR game in 2024? Discover the latest must-have tools and strategies that will keep you ahead of the curve. Miriam sheds light on the shifting PR landscape, spotlighting three essential platforms: Connectively (formerly HARO), Quoted, and the new Source of Sources (SOS). Each platform offers distinct advantages, from robust paid subscriptions to a rapidly growing free service. Join us as we explore these tools and share actionable insights to make your PR efforts more effective than ever.

But that's not all! We also delve into the critical role of AI in PR. While AI can be incredibly helpful for brainstorming and outlining, over-reliance can get you blacklisted by journalists and platforms. Learn how to strike the perfect balance between leveraging AI and crafting original, engaging content that stands out. Tune in to this week's episode for these crucial updates and more, ensuring your marketing strategies are cutting-edge and effective in the coming year!

If you would like to get the links and show notes for this episode, click on the link below:

• https://www.designerdiscussions.com/episodes/episode-121-Marketing-Updates-for-2024

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Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY