Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix, CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn about the importance of simplification, value proposition, and connecting with customers in the challenging restaurant landscape.

Episode Highlights:

• George's unique career journey from IT to marketing
• The importance of brand heritage and simplification
• Chili's strategy for cultural relevance
• Value proposition in the competitive landscape
• Leadership philosophy and team building
• The power of relationships in marketing

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Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman, CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connection work together to enhance the customer experience. Learn about Delta's transformation into a lifestyle brand while maintaining its core focus on operational excellence and customer service.

Here are the key talking points from the episode:

• Strategic brand partnerships announced at CES
• Future vision for travel technology and experience
• Balance of innovation and human connection
• Marketing leadership insights and career evolution
• The importance of operational excellence in brand expansion

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategy

Here are the key talking points from the episode:

• The evolution of marketing education and its accessibility
• Structural challenges in business school education
• The gap between marketing theory and practice
• Analysis of Nike's recent marketing challenges
• Marketing effectiveness and brand salience
• The future role of AI in marketing strategy
• The relationship between B2B and B2C marketing

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Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality.

Here are the key talking points from the episode:

• Mark's background and journey to becoming Hilton's CMO
• The transformation of Hilton Honors loyalty program
• Integration of brand marketing and loyalty functions
• The development and success of the "For the Stay" platform
• Consumer insights and competition in the hospitality sector
• Authentic celebrity partnerships, particularly with Paris Hilton
• The importance of human connection in hospitality

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff, CEO of Said Differently, and Tony Wells, a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share invaluable insights about the right time to pursue board positions, how to position yourself effectively, and what companies look for in CMO board members. They also discuss the delicate balance between full-time executive roles and board service, and why board work can be both challenging and rewarding.

Episode Highlights

• The right timing and prerequisites for pursuing board positions
• Building credibility through demonstrated results and boardroom experience
• Why companies seek CMOs for their boards
• Balancing full-time executive roles with board service
• The value and benefits of board service
• Strategic approaches to positioning yourself for board opportunities

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In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, Chief Creative Officer at Squarespace, and Rei Inamoto, Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing.

Here are the key talking points from the episode

• The legal and ethical implications of AI in creative work
• AI's impact on creative professionals and industry economics
• The value of human creativity in an AI-dominated landscape
• The balance between efficiency and authenticity in creative outputs
• Future trends in AI adoption and creative differentiation

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Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.

Here are the key talking points from the episode:

• Sofia's career journey and promotion to CMO
• Transformation from beer company to beverage company
• Building marketing capabilities and creative evaluation
• Working with distributors and sales teams
• Adapting to changing media landscape
• Portfolio strategy and brand innovation
• The MUSCLE framework for creative evaluation

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi, Founder and CEO of Nativo, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares his entrepreneurial journey and how Nativo evolved into a platform that helps brands engage consumers through native advertising. He discusses the importance of understanding consumer behavior and how data insights can help marketers enhance their messaging and engagement.

Here are the key talking points from the episode:

• Challenges in Measuring Content Marketing
• Nativo's Mission
• Justin Choi's Entrepreneurial Journey
• Understanding Consumer Habits
• Measuring Consideration Over Awareness
• Justin’s Role as a Founder

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Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives. 

Here are the key talking points from the episode:

• Todd Kaplan's Transition to Kraft Heinz
• The Impact of Marketing on Business Growth
• Mastering Calculated Risk-Taking
• Balancing Creativity and Business Objectives
• Challenges in the Current Marketing Landscape

Hosted on Acast. See acast.com/privacy for more information.