Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Maggie Schmerin, Chief Advertising Officer at United Airlines. Together they explore how United is transforming its marketing approach, the evolution of airline customer experience, and the unique challenges of leading marketing for a global airline. Maggie shares insights on everything from managing social media during crises to reimagining traditional airline marketing playbooks.

Here are the key talking points from the episode:

• The evolution of United's marketing strategy post-pandemic
• The geographical complexities of airline marketing
• How United transformed its customer communication approach
• The importance of social media in airline marketing
• United's brand campaign "Good Leads The Way"
• Managing marketing during peak travel seasons
• The future of airline marketing and travel trends

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In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age.

Episode Highlights:

• GoDaddy's evolution from domains to comprehensive digital solutions
• The impact of AI through GoDaddy Airo on small businesses
• Behind-the-scenes look at Super Bowl advertising strategy
• Partnership with Walton Goggins and authentic storytelling
• The role of AI in modern marketing operations
• Building sustained campaigns beyond major media moments
• Measuring success in the digital age

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Join Jenny Rooney as she speaks with Chris Bellinger, the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse portfolio of brands, adapting to the creator economy, and preparing for the Super Bowl. Chris shares insights on managing internal creative teams and external agency partnerships while fostering a culture of innovation.

Episode Highlights:

• The evolution of PepsiCo Foods' creative strategy across multiple brands
• Balancing traditional marketing with new platform requirements
• The return of Doritos' "Crash the Super Bowl" program
• Managing the transition from agency life to corporate creative leadership
• Building and scaling an internal creative team from 2 to 140+ people
• The importance of data in creative decision-making]
• Leadership philosophy and the transition from "player to coach"

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira, CEO of Alpha, recorded at CES in Las Vegas. Steven shares his perspective on why AI represents a foundational shift unlike anything before, discusses the critical role CMOs should play in leading AI initiatives, and explains why marketing leaders need to take action now to remain relevant in this rapidly evolving landscape.

Here are the key talking points from the episode:

• Why AI represents a fundamental shift unlike previous technological advances
• The critical role of CMOs in leading AI initiatives
• The evolution of marketing roles and functions in an AI-driven world
• The emergence of AI agents as brand ambassadors
• The importance of customer experience in AI strategy
• The future of white-collar jobs in the age of AI
• The need for new roles like "brand agent personality architects"

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, Founder and CEO of 3C Ventures. They discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares insights on content creation, commerce, and his vision for 3C Ventures' future.

Here are the key talking points from the episode:

• Evolution of CES and creation of C Space
• Impact of AI on marketing and technology
• Agency landscape and consolidation trends
• Role of content in driving commerce
• Evolving CMO-CEO relationship
• Growth and Future of 3C Ventures

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Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex shares insights from his extensive experience at companies like BlackRock, Visa, and now Citi, highlighting the importance of unified marketing strategies and the power of disruption in financial services.

Episode Highlights:

• Alex's journey from sales to marketing leadership
• The evolution of financial services marketing
• The importance of unified marketing strategies
• How constraints drive creativity in marketing
• The future of Citi's brand and marketing initiatives
• The role of sponsorships and partnerships
• Leadership philosophy and team development

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Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix, CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn about the importance of simplification, value proposition, and connecting with customers in the challenging restaurant landscape.

Episode Highlights:

• George's unique career journey from IT to marketing
• The importance of brand heritage and simplification
• Chili's strategy for cultural relevance
• Value proposition in the competitive landscape
• Leadership philosophy and team building
• The power of relationships in marketing

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Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman, CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connection work together to enhance the customer experience. Learn about Delta's transformation into a lifestyle brand while maintaining its core focus on operational excellence and customer service.

Here are the key talking points from the episode:

• Strategic brand partnerships announced at CES
• Future vision for travel technology and experience
• Balance of innovation and human connection
• Marketing leadership insights and career evolution
• The importance of operational excellence in brand expansion

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategy

Here are the key talking points from the episode:

• The evolution of marketing education and its accessibility
• Structural challenges in business school education
• The gap between marketing theory and practice
• Analysis of Nike's recent marketing challenges
• Marketing effectiveness and brand salience
• The future role of AI in marketing strategy
• The relationship between B2B and B2C marketing

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Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality.

Here are the key talking points from the episode:

• Mark's background and journey to becoming Hilton's CMO
• The transformation of Hilton Honors loyalty program
• Integration of brand marketing and loyalty functions
• The development and success of the "For the Stay" platform
• Consumer insights and competition in the hospitality sector
• Authentic celebrity partnerships, particularly with Paris Hilton
• The importance of human connection in hospitality

Hosted on Acast. See acast.com/privacy for more information.