Marketing With Laryssa

Episode #255 - "How to Know: Is Your Jewelry Instagram Strategy Working?"

This is Episode #255, and we'll be diving deep into evaluating the impact of social media marketing, with a particular focus on Instagram, for your jewelry business. If you're a jewelry business owner or marketer, it's often challenging to have a clear perspective on your social media strategies since you're deeply involved.

You may often find yourself comparing your strategies to other brands, pondering whether you should or shouldn't emulate them. But it's vital to remember that appearances can be deceiving. Without insight into another business's operations, it's difficult to truly gauge the success of their social media efforts, regardless of how polished their online presence appears.

In today's discussion, we'll look at social media marketing through the experiences of Hilary Finck Jewelry, the recipient of the Joy Joya Jewelry Marketing Grant. We'll explore how social media aids her business, the evolution of her strategies over time, and her future aspirations for her online presence.

For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I'll share some insights to help refine your own social media tactics. Let's dive into the world of Instagram marketing and beyond.

Links From the Episode:

https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-instagram-strategy-tips

00:00 Start 2:43 Primary Episode Content 18:47 Interview 37:38 The Gold Mine

Episode #254 - "Practical Email Marketing Tips for Jewelry Brands"

This is Episode #254, and today we're going to be talking about how to review the current state of your email marketing and decide what could be improved upon, so you can better connect with your audience - and get consistent ROI from your email marketing efforts.

I'll spotlight Hilary Finck Jewelry, the winner of the Joy Joya Jewelry Marketing Grant. Our conversation today will revolve around how she started with email marketing for her jewelry brand, how it benefits her business, what she'd like to achieve, and what my recommendations are.

If you're just tuning into this new season of the podcast for the first time, I recommend pausing here and starting with Episode #252. That way, you can get to know Hilary and embark on this journey from the beginning.

Before diving into today's interview, I'll be sharing some takeaways that hopefully you'll be able to apply to your own email marketing strategy. Join me as we begin to scratch the surface of email marketing, which will be an ongoing discussion with Hilary as we move through this journey together.

Links From the Episode:

https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/practical-email-tips-jewelry

00:00 Start 2:21 Primary Episode Content 18:28 Interview 35:36 The Gold Mine

Episode #253 - "Introducing the Winner of the Joy Joya Jewelry Marketing Grant"

This is Episode #253, and today I'll be giving you an inside look at a jewelry brand that will be my focus for the next six months. Imagine it as a reality show, but centered around a jewelry business.

I'll spotlight Hilary Finck Jewelry, the winner of the Joy Joya Jewelry Marketing Grant. Our conversation today will revolve around her plans for marketing content. If you're just tuning into this new season of the podcast for the first time, I recommend pausing here and starting with Episode #252. That way, you can get to know Hilary and embark on this journey from the beginning.

Before diving into the interview, I'll share valuable content planning insights that can benefit your business. Contrary to what many think, this season is an excellent time to strategize content, especially as we approach the holiday season and prepare for 2024.

Join me as I delve into the world of content: from initial brainstorming, refining those ideas, to allocating time for the vital brand narratives you aim to share.

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-marketing-content-case-study

00:00 Start 2:27 Primary Episode Content 13:36 Interview 43:49 The Gold Mine

Episode #252 - "Introducing the Winner of the Joy Joya Jewelry Marketing Grant"

This is Episode #252, and today we're setting sail on an exciting new direction for the podcast. Podcast. If you've been following along, you might remember that earlier this year, we announced the Joy Joya Jewelry Marketing Grant. We were thrilled to receive so many incredible applications from talented jewelry businesses looking to take their marketing efforts to the next level.

Well, the wait is over! In June, we selected the recipient of the prestigious grant, and now, we're officially embarking on this fabulous journey together.

Today, I'm delighted to unveil the winner of the Joy Joya Jewelry Marketing Grant, who will be receiving six months of digital marketing services courtesy of our agency, Joy Joya. It's going to be a transformative experience for this jewelry brand, and we can't wait to see their dreams turn into shining realities.

In this episode, not only will I reveal the name of the lucky grant recipient, but you'll also have the unique opportunity to get up close and personal with the founder and maker behind this exceptional jewelry business. We'll sit down for an interview, where they'll share their story, vision, and passion that fuels their creations.

Over the coming six months, we'll be diving headfirst into the exhilarating world of jewelry marketing, witnessing firsthand the ups, the downs, and the dazzling successes that come with elevating a brand's digital presence. So, whether you're a fellow jewelry entrepreneur looking to gain valuable insights or simply a jewelry aficionado eager to learn more about the craft and business behind your favorite pieces, this new direction is made for you!

Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/winner-jewelry-marketing-grant

00:00 Start 3:18 Primary Episode Content 5:56 Interview 30:55 The Gold Mine

Episode #251 - "Wrapping Up Jewelry Marketing Jumpstart - What's Next?"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #251. It's the grand finale of the Jewelry Marketing Jumpstart journey! Can you believe it all started back with episode #225 in mid-January of this year? Time flies when we're having fun, right?

But no worries, my gem-loving friends, the podcast isn't going anywhere! We're just wrapping up this incredible chapter, this six-month season of pure marketing magic. So, let's take a moment to walk down memory lane and do a quick recap of all the glittering gems we've uncovered together during the Jewelry Marketing Jumpstart program.

And hold on tight, because after this, we've got:

• A sparkling lineup of new content and adventures awaiting you. I'll spill the diamonds on what's coming up next, so you won't want to miss that!

• Our regular fan-favorite segments - the dazzling case study, Gold Mine, plus the hottest news articles in the jewelry industry, because staying in the loop is always a gem-worthy goal.

Access to the free Jewelry Marketing Jumpstart program is wrapping up Friday, August 4th Anyone who signs up before it ends will continue to have access to the PDF worksheet downloads, but we'll be closing off new signups. If you want to sign up for the podcast-guided program, visit JoyJoya.com/JUMP while you still can!

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Instagram Adds Improved Reels Template Options to Provide Creative inspiration https://www.socialmediatoday.com/news/instagram-adds-improved-reels-template-options-provide-creative-inspiration/688313/

Zales, Rocksbox partner on jewelry rental https://www.retaildive.com/news/zales-rocksbox-fine-jewelry-rental/688344/

Can Mystery Boxes Save Fashion Retail? https://www.gq.com/story/essx-nyc-store-opening-scarce-box

Other links from this episode:

CLAIRE'S INTRODUCES A NEW IMAGE AND ATTITUDE FOR ITS INDUSTRY-LEADING PIERCING BUSINESS https://www.prnewswire.com/news-releases/claires-introduces-a-new-image-and-attitude-for-its-industry-leading-piercing-business-301876208.html

Transcript: https://joyjoya.com/wrapping-up-jewelry-marketing-jumpstart

00:00 Start 3:22 Primary Episode Content 18:39 Content Case Study 22:37 The Gold Mine 27:56 Jewelry Marketing News Roundup

Episode #250 - "Tips for Using AI Tools in Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #250. In this week's episode, we're diving headfirst into a topic that has been slowly but surely changing the game. We're talking about how Artificial Intelligence or AI can be your secret weapon in streamlining your content creation. Whether it's for your website, your email marketing campaigns, or your social media platforms, AI has got you covered.

Now, throughout the year, I've been sprinkling some tidbits about AI tools like ChatGPT in our conversations. I've given you a glimpse of how these tools can work behind the scenes, helping you supercharge your jewelry marketing efforts. But, for this episode, we're throwing the spotlight entirely on this fascinating world. Today, we're dedicating 100% of our time to unwrap the power of AI in content creation.

This one's about exploring new paths, embracing technological advancements, and empowering yourselves.

I'll be covering:

• What is ChatGPT?

• What are the general best practices and tips for using it?

• What are some of my favorite use cases of ChatGPT for social media marketing, email marketing, and website content creation?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Lush Cosmetics Left Most Social Platforms Two Years Ago. How's That Going? https://www.allure.com/story/lush-cosmetics-no-facebook-instagram

Meta Threads engagement has dropped off since red-hot debut, tracking firms say https://www.cnbc.com/2023/07/13/meta-threads-engagement-has-dropped-off-sensor-tower-similarweb.html

Don't ask for reviews too soon https://ariyh.beehiiv.com/p/when-to-ask-for-reviews

Other links from this episode:

Shane Co. Asks Customers to Share Jewelry Memories in Made to Shine Campaign https://www.jckonline.com/editorial-article/shane-made-to-shine-campaign/

Transcript: https://joyjoya.com/chatgpt-jewelry-marketing

00:00 Start 3:38 Primary Episode Content 25:36 Content Case Study 29:00 The Gold Mine 32:24 Jewelry Marketing News Roundup

Episode #249 - "Improve Your Jewelry Brand's Social Media Presence"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #249. In this episode, we're closing out our mini-series on social media marketing and diving into an essential aspect of any digital marketing strategy—assessing the performance of your social media efforts.

If you're like most jewelry entrepreneurs, then social media has become an integral part of your jewelry business, but how do you know if your efforts are paying off? We'll explore various methods and metrics to help you measure jewelry marketing success and progress on social media.

It's time to move beyond just counting likes and followers and truly understand the impact your marketing efforts are making.

I'll be covering:

• How to audit your social media marketing presence to identify your strengths, weaknesses, opportunities, and threats. Additionally, we'll dive into the importance of setting realistic goals and benchmarks for your social media marketing.
• Which key performance indicators (KPIs) can provide valuable insights into your social media performance. From engagement rates and reach to click-through rates and conversions, we'll break down these metrics and explain how they relate to your overall marketing goals.
• Why qualitative measures and feedback from your audience are also important in gauging the effectiveness of your social media campaigns. After all, building strong connections and fostering genuine engagement with your followers is just as important as the numbers on your analytics dashboard.

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles: Meta Launches Threads, Provides Insights into Coming Elements https://www.socialmediatoday.com/news/meta-launches-threads-provides-insights-coming-elements/685104/

3 Store Event Themes That Are Sure to Create a Sense of Community https://www.giftsanddec.com/business-news/3-store-event-themes-that-are-sure-to-create-a-sense-of-community/

Tools for SEO Email Alerts https://www.practicalecommerce.com/tools-for-seo-email-alerts

Other links from this episode:

Aurate "SUMMER. BLACK. FRIDAY. IS. HERE." https://drive.google.com/drive/folders/1mtUqhS8n2ZkLes4DUGl1pQxhwyZmTYfW?usp=sharing

Transcript: https://joyjoya.com/jewelry-social-media-audit

00:00 Start 3:34 Primary Episode Content 24:22 Content Case Study 30:28 The Gold Mine 34:22 Jewelry Marketing News Roundup

Episode #248 - "Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #248. We're continuing our mini social media marketing series and building upon the previous episode, when I gave you the lowdown on the four most relevant social media platforms for jewelry brands today: Instagram, Facebook, Pinterest, and TikTok.

Now that you're familiar with these platforms and have an idea of the people who use them, you're probably wondering how to get the best results. Here's the thing: you don't have to be on all four platforms to succeed.

Instead, it's important to choose wisely based on your target customer, your available resources for content creation, and which platform aligns best with your business goals right now.

I'll be covering:

• Tips and best practices for each of the four platforms.

• Some insider secrets that are often overlooked but can make a big difference.

• Setting realistic expectations so you know what to aim for.

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Email Welcome Pages Drive More Sales https://www.practicalecommerce.com/an-email-welcome-page-drives-more-sales

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers https://www.retailtouchpoints.com/topics/loyalty/anthropologie-brand-loyalty-acquisition

Alt-Commerce: The Future of Consumer Buying and Selling https://multichannelmerchant.com/ecommerce/alt-commerce-the-future-of-consumer-buying-and-selling/

Other links from this episode:

Bryan Anthonys "Be Your Own Kind of Beautiful" https://www.bryananthonys.com/collections/be-your-own-kind-of-beautiful https://drive.google.com/file/d/1WhYBUli7v2FXLrDhtqfjo3iuxuNHHr7S/view?usp=sharing

Transcript: https://joyjoya.com/social-media-tips-jewelry

00:00 Start 3:23 Primary Episode Content 26:45 Content Case Study 30:28 The Gold Mine 37:50 Jewelry Marketing News Roundup

BONUS EPISODE - "Sign Up for "Jewelry Marketing Jumpstart" Before Access Ends!"

Links and Info From This Episode:

"Jewelry Marketing Jumpstart" - https://joyjoya.com/jump

Hi, my Sparklers! I just wanted to release a short but sweet bonus episode during the Fourth of July holiday in the US, since I'm taking this week off the podcast. I'm sharing a few announcements and reminders in this episode and then I'll be back with a new regular episode about social media marketing next week.

Jewelry Marketing Jumpstart

The free Jewelry Marketing Jumpstart program on this podcast will be coming to a close soon, with the last installment on July 30th! Don't worry, the podcast isn't ending; we'll just be switching to a new format with some very very exciting new content coming for the second half of the year.

Jewelry Marketing Jumpstart is a free, podcast-guided program that I started at the beginning of this year. I do want to let you know that when I finish in July, no one new will be able to sign up, so if you haven't already signed up, you're coming close to your last chance!

Existing members will still be able to access all the content, but it will be closed to new members. When you sign up for the free program by visiting JoyJoya.com/JUMP, you'll get access to supplemental PDF worksheets that correspond with the information in all the episodes this year so far. It's a step-wise approach, so I'm guiding you from beginning to end. The worksheets also include bonus resources like templates, screenshare videos, and more.

If you haven't already signed up at https://joyjoya.com/JUMP, then I highly recommend you stop waiting and sign up now. Again, no one new will be able to sign up after the program finishes in just a few weeks. Don't miss your opportunity!

Jewelry Marketing Grant

I also want to thank everyone who applied for the Joy Joya Jewelry Marketing Grant. The winner has been chosen, and this brand will be joining me every week on the podcast to document their journey.

They're getting six months of FREE digital marketing services worth $12,000 to one lucky jewelry brand! They will also have the opportunity to share their business and marketing journey with our Joy Joya Podcast listeners and be spotlighted as our best case study yet.

I'm so so so excited to take this business on a journey with Joy Joya, and I'm excited for you listeners and viewers to be privy to all the behind-the-scenes of marketing that we typically do with clients. I think it's going to be a wild and fun ride for everyone.

See Me and Liz in NYC!

Are you located in NYC, or will you be at NYC market week in mid-August? I want to meet you in person! For our Success With Jewelry podcast, Liz Kantner and I are hosting a casual, open meetup at The Press Lounge on August 15th. I'll share more details once the date approaches, but I just wanted to give you an opportunity to save the date!

Did you have any questions about anything I mentioned? You can always email me Laryssa at [email protected] or leave me a comment on YouTube - I respond to every comment!

If you loved this podcast, please share it with a friend who'd appreciate it. And don't forget to subscribe as well as leave a review on Apple Podcasts.

If you're completely new to digital marketing, then you'll want to purchase and read a copy of my book JEWELRY MARKETING JOY. Visit https://joyjoya.com/book for more information.

Thanks for tuning in, and stay sparkling!

00:00 - Start 0:19 - Jewelry Marketing Jumpstart 1:57 - Jewelry Marketing Grant 3:00 - See Me and Liz in NYC!

Episode #247 - "Overview of Social Media Platforms for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #247. Finally in our Jumpstart Series, we've made it to social media marketing for jewelry brands. After wrapping up our insightful mini-series on email marketing, it's time to explore the ever-evolving landscape of social media in 2023. Brace yourselves because we've got three exciting episodes ahead, packed with everything you need to know.

In this episode, we'll start by taking a comprehensive look at the most relevant social media platforms for jewelry brands today. These platforms have become powerful catalysts for brand exposure, customer engagement, and ultimately, business growth. We'll explore how you can leverage each platform's unique features to create a vibrant online presence that resonates with your target audience.

I'll be covering:

• An overview of the social media platforms that could potentially be relevant for jewelry marketing today

• What are some pros and cons of using each of these platforms

• What are the demographics of the audience members on each platform

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Google introduces generative AI virtual try-on tool https://www.retaildive.com/news/google-generative-artificial-intelligence-virtual-try-on-tool/653076/

The Glossy Week in Review: Talking high-end jewelry news with Sotheby's Frank Everett https://www.glossy.co/podcasts/week-in-review-talking-high-end-jewelry-news-with-sothebys-frank-everett/

Top 9 best SMS marketing examples, with templates https://www.techtarget.com/searchcustomerexperience/tip/Top-9-best-SMS-marketing-examples-with-templates

Other links from this episode:

Diamond Nexus - https://www.diamondnexus.com/learn/custom-wedding-rings/

"Building a StoryBrand" by Donald Miller - https://www.amazon.com/Building-StoryBrand-Donald-Miller/dp/B0B31R6M6Y

Transcript: https://joyjoya.com/social-media-jewelry-marketing

00:00 Start 3:15 Primary Episode Content 19:46 Content Case Study 23:43 The Gold Mine30:06 Jewelry Marketing News Roundup