Marketing With Laryssa

Episode #237 - "Optimize Your Jewelry Marketing With Effective Web Content"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #237! I move beyond all the foundational stuff we've covered so far since the beginning of the year, from shaping your brand to getting to know your audience and competition, brainstorming content ideas, and creating a content plan.

Now we're getting into the nitty-gritty details of making content.

In this episode and many more to come, I'm going to share with you the most effective ways to create and share jewelry content with your target audience. We'll start by exploring the best practices for creating content on your website, and we'll dive deep into this topic over the next few episodes.

Not only that, but I'll also be teaching you the essentials of search engine optimization (SEO) and ecommerce user experience. So, get ready to take your jewelry marketing content game to the next level and watch your brand soar!

I'll be covering:

• What do I mean when I say "website content"?

• Why's it so important to be a caretaker of your website content and to approach it with a strategy in mind?

• How can you start improving upon your content today and as we move through the next few episodes?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

4 promising use cases for generative AI in content marketing https://www.insiderintelligence.com/content/4-promising-use-cases-generative-ai-content-marketing

What Is Quiet Luxury And Why Is The Trend Louder Than Ever? https://www.elle.com/uk/fashion/trends/a43449527/quiet-luxury/

HermèsFit: The Amalgamation of Fitness and Luxury Fashion https://www.lofficielsingapore.com/fashion/hermes-hermesfit-singapore-sports-active-fitness-luxury

Related Content:

Success With Jewelry Episode #17 - https://podcasts.apple.com/us/podcast/17-laryssa-and-liz-share-an-intro-to-ecommerce/id1642413048?i=1000590623091

Use ChatGPT for Marketing Your Business - https://youtu.be/v35AQnsz-No

#212 The Gold Mine: Your Brain Is Sabotaging Your Marketing - https://youtu.be/eljGRIc3Q98

#219 Interview With Emma Morgan - https://youtu.be/PfI8i0jGtvo

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Marla Aaron Website Content

https://marlaaaron.com/

Corresponding email marketing campaign - https://milled.com/stephaniegottlieb.com/five-ways-to-get-wedding-ready-nbHp5a-GaWwGm2m-

Transcript: https://joyjoya.com/jewelry-marketing-web-content

00:00 - Start 3:56 - Primary Episode Content22:01 - Jewelry Brand Case Study 26:09 - The Gold Mine 32:50 - Jewelry and Marketing News Articles

Episode #236 - "Transform Your Jewelry Marketing Content Ideas into a Functional Plan"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #236! I discuss how you can transform your ideas for marketing your jewelry into a functional content plan! You and/or your team will be able to use this plan to stay organized, focused, and on track toward achieving your goals.

If you want to be a jewelry marketing superstar, then you need to show up consistently and deliver content that wows your audience. But let's face it, consistency can be tough. That's why having a solid plan in place is the only way to stay accountable and keep crushing it.

It's not sexy, it's not rocket science. But it's powerful. One of my primary areas of focus when working with clients involves developing strategies to continuously stay ahead of the content plan. Why? Because being ahead allows you to execute with greater precision and clarity. Additionally, it frees up time and mental space to improve, adapt, and optimize your content.

I'll be covering:

• Some tools you'll want to consider using for your content plan

• How to structure your content plan and what it should include

• How to populate your content plan and continue to refine it over time

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Scientific gems are having a sparkly moment - https://www.marketplace.org/2023/03/20/scientific-gems-are-having-a-sparkly-moment/ Mobile leads e-commerce activity among fashion consumers, report finds - https://www.marketingdive.com/news/Syte-ecommerce-fourth-consumer-spending-report/645805/

You may be surprised to know that luxury brands have a huge amount of fake Instagram followers - https://www.iol.co.za/business-report/companies/you-may-be-surprised-to-know-that-luxury-brands-have-a-huge-amount-of-fake-instagram-followers-d5033568-7c36-4aa2-a660-7c629f81b701

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Stephanie Gottlieb's Bridal Program - https://stephaniegottlieb.com/pages/bridal-program Corresponding email marketing campaign - https://milled.com/stephaniegottlieb.com/five-ways-to-get-wedding-ready-nbHp5a-GaWwGm2m-

Transcript: https://joyjoya.com/jewelry-marketing-content-plan

00:00 - Start 3:56 - Primary Episode Content20:30 - Jewelry Brand Case Study 24:49 - The Gold Mine 31:09 - Jewelry and Marketing News Articles

Episode #235 - "Tactics for Generating Jewelry Marketing Content Ideas"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #235! I share tips on how to kickstart your brainstorming process for strategic jewelry marketing content that shines brighter than a diamond.

Let's face it: coming up with fresh and exciting ideas for your jewelry brand can be tough. But fear not, because I've got you covered with a step-by-step process that will keep your marketing calendar jam-packed with content that will dazzle your audience and drive your business goals.

We're building on the last episode where we created a killer one-page content strategy. Now, we're taking things to the next level by considering your target audience, your passions and strengths, and even the holiday calendar to create content that sparkles. I'm also sharing top sources of inspiration to help you stay ahead of the competition and keep your customers happy.

I'll be covering:

• What to consider first before starting your jewelry marketing content brainstorm

• Some ideas for organizing and expanding upon your brainstorm

• Where to find additional inspiration to fill out your topics when you feel spent

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Great merchandising never goes out of fashion

https://www.mckinsey.com/industries/retail/our-insights/great-merchandising-never-goes-out-of-fashion Explaining luxury's new brand identifiers https://www.voguebusiness.com/fashion/marketing-at-scale-explaining-luxurys-new-brand-identifiers 4 Reasons To Unleash Your Archives https://www.forbes.com/sites/forbesagencycouncil/2023/03/17/4-reasons-to-unleash-your-archives/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump National Day Calendar - https://nationaldaycalendar.com/ Answer the Public - https://answerthepublic.com/ Brilliant Earth's Blog - https://www.brilliantearth.com/news/

Transcript: https://joyjoya.com/brainstorm-jewelry-marketing-content

00:00 - Start 3:50 - Primary Episode Content 26:12 - Jewelry Brand Case Study 31:50 - The Gold Mine 40:43 - Jewelry and Marketing News Articles

Episode #234 - "Create a Winning Content Strategy for Your Jewelry Brand"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #234! Today, we're going to take all the pieces of "Jewelry Marketing Jumpstart" and turn them into a killer content strategy for your jewelry brand.

We've covered everything from nailing down your jewelry brand identity to telling captivating stories and analyzing your competition. And let's not forget about setting goals and measuring your progress - we've got you covered there, too.

Now, it's time to put all that hard work to good use and create a content strategy that will take your jewelry marketing game to the next level. And don't worry, even if you're a DIY kind of person, I've got you covered. We're going to keep it simple and break down the strategy into one single page.

Once you've got your strategy locked in, you'll be able to come up with a never-ending stream of content ideas that perfectly align with your unique value proposition and business goals.

I'll be covering:

• What to include in your one-page strategy for jewelry marketing content

• Considerations you'll want to make before committing to the strategy

• Expectations for outcomes and how you can mentally prepare yourself for the next steps

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Jewelry Fans Recognize Their Favorites

https://www.nytimes.com/2023/03/12/fashion/jewelry-marie-lichtenberg-paris.html More Social Media Discussion is Moving to Messaging, Which is Important for Marketers to Note https://www.socialmediatoday.com/news/Social-Interactions-Moving-to-DMs-What-it-Means-for-Marketers/644871/ The Perfect Pink Paint (With the Cutest Name) Drenches This Jewelry Designer's Bay Area Office https://www.domino.com/style-shopping/nice-work-ariel-gordon-bay-area-office/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Journal by Monica Rich Kosann https://www.monicarichkosann.com/blogs/journal

Transcript: https://joyjoya.com/jewelry-marketing-content-strategy

00:00 - Start 4:20 - Primary Episode Content19:09 - Jewelry Brand Case Study 23:07 - The Gold Mine 29:17 - Jewelry and Marketing News Articles

Episode #233 - "Metrics that Matter: KPIs for Jewelry Marketing Success"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #233! Today, we're going to dive into the world of jewelry marketing and explore some impactful key performance indicators (KPIs) that will help you crush your business goals.

Last time, we talked about setting SMART goals, but that was just the beginning. If you want to track your jewelry marketing progress and celebrate your successes (with cake and champagne, of course), you need to know about KPIs. Without them, you're just guessing - and who wants to do that?

I'll be covering:

• What's a key performance indicator, and why do you need to have KPIs?

• What are some common KPIs for jewelry marketing content?

• How do you choose the KPIs you should be monitoring?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

As influencer marketing continues to mature, here's why brands are hiring creators as 'creative directors' https://digiday.com/marketing/as-influencer-marketing-continues-to-mature-heres-why-brands-are-hiring-creators-as-creative-directors/ Email Personalization: The Forgotten Art of Making People Feel Heard https://ceoworld.biz/2023/03/01/email-personalization-the-forgotten-art-of-making-people-feel-heard/ A new economic engine for culture: What comes after social media as we know it https://on.substack.com/p/2million

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump BigCommerce Ecommerce Formula - https://www.bigcommerce.com/blog/one-powerful-formula-help-reach-online-sales-goals-sellmore/ Kay Jewelers - https://www.tiktok.com/business/en-US/inspiration/kay-jewelers-691

Transcript: https://joyjoya.com/jewelry-marketing-kpis

00:00 - Start 4:07 - Primary Episode Content 22:11 - Jewelry Brand Case Study 22:52 - The Gold Mine 29:58 - Jewelry and Marketing News Articles

Episode #232 - "Drive Jewelry Marketing Success Through Goal-Oriented Content"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #232, where we'll be diving into the juicy details of setting goals that are Specific, Measurable, Attainable, Relevant, and Time-Based (SMART). Trust me, these goals are the secret sauce to creating killer jewelry marketing content that's purpose-driven and effective.

By the end of this episode, you'll be a pro at setting goals that align with your content objectives, whether you have one or many. Once you have a clear picture of what you want to achieve with your jewelry marketing content, you'll be unstoppable!

Let's face it, we all want to create content that makes an impact. But the difference between the content creator who's just winging it and the savvy jewelry business owner who's crushing their marketing game is simple - having a specific goal in mind. So, let's dive in and start setting some SMART goals that will guide your content creation journey to success!

I'll be covering:

• What should a "good" goal include?

• What are some of the types of goals you can set for your jewelry marketing content?

• How can you choose the best goals? Hint: it has to do with your Customer Personas. I told you they were important!

• How to start brainstorming ways to use content in service of your goals.

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278 Why retailers and platfotms are rushing to incorporate AI and ChatGPT into online shopping https://www.modernretail.co/technology/why-retailers-and-platforms-rushing-to-incorporate-ai-and-chatgpt-into-online-shopping/ 14 Ways For Marketing Teams To Get Customers Engaged With A Fun Competition https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-ways-for-marketing-teams-to-get-customers-engaged-with-a-fun-competition/?sh=591d33872f2f

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Add A Pearl - https://addapearl.com/

Transcript: https://joyjoya.com/jewelry-marketing-content-goals

00:00 - Start 3:41 - Primary Episode Content 26:22 - Jewelry Brand Case Study 31:23 - The Gold Mine 36:32 - Jewelry and Marketing News Articles

Episode #231 - "How to Do a Content + Storytelling Audit for Your Jewelry Brand"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Are you ready to take your jewelry brand's marketing to the next level? Episode #231 is for you. It's time to conduct a jewelry Content and Storytelling Audit, and I've got all the tips you need to get started!

If you've been following along with the Jewelry Marketing Jumpstart step-by-step program that I've been sharing over the past few weeks, you're now ready to assess your current marketing content and storytelling, so you know exactly where you stand. After all, you can't plot a course for success until you know where you're starting from.

Let's dive in and take your jewelry brand to new heights!

I'll be covering:

• What's a jewelry Content and Storytelling Audit, and why's it important for jewelry brands that want to stand out in a Sea of Sparkle?

• How can you start auditing your jewelry marketing content and storytelling?

• What will you be doing with the results?

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

In Marketing, Resist the Temptation to Go Short

https://www.cmswire.com/digital-marketing/in-marketing-resist-the-temptation-to-go-short/ How to Optimize for AI 'Answer Engines' https://www.practicalecommerce.com/how-to-optimize-for-ai-answer-engines How to make collaborative content work for your brand https://www.clickz.com/how-to-make-collaborative-content-work-for-your-brand/268231/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Seth Godin's blog post - https://seths.blog/2012/09/the-soapbox-and-the-city/

Missoma - https://www.missoma.com/blogs/our-journal

Transcript: https://joyjoya.com/content-marketing-audit-jewelry

00:00 - Start 3:12 - Primary Episode Content 14:40 - Jewelry Brand Case Study 19:57 - The Gold Mine 25:04 - Jewelry and Marketing News Articles

Episode #230 - "How to Do Competitive Analysis for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Are you tired of seeing the same old thing in the jewelry industry? In this episode, I'm excited to dive deeper into the topic of content marketing from episode #228 and show you how to transform your business from blending in to standing out.

Get ready to make a splash in the Sea of Sparkle! We'll be talking about how to analyze your competitors and their content to break free from the Sea of Sameness. It's time to take action and try something new, and I'll be guiding you every step of the way.

Because let's face it, being unique is what sets apart the legends from the rest. So, let's roll up our sleeves and get ready to unleash our creative potential!

I'll be covering:

• How is the audience persona different from your target market, and how many personas do you need for jewelry marketing?

• What should the audience persona include? How can you get this information?

• How will you be able to apply these personas in your jewelry marketing?

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

10 FAIL-PROOF WAYS TO GENERATE NEW CONTENT IDEAS https://www.plannthat.com/10-ways-to-generate-new-content-ideas/ How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win) https://www.retailtouchpoints.com/topics/digital-marketing/email-marketing/how-benefit-cosmetics-turned-product-launch-into-an-event-major-marketing-win-blush How to Drive More Local Foot Traffic With Instagram https://www.socialmediaexaminer.com/how-to-drive-more-local-foot-traffic-with-instagram/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Jewelers Hungry for Valentine's Day Moments Create Fun Food Collabs https://www.jckonline.com/editorial-article/jewelers-hungry-for-valentines-day/ "ai-generated sameness" https://marketoonist.com/2023/02/ai-generated-sameness.html My ChatGPT for Jewelry Marketing Tutorial: https://youtu.be/v35AQnsz-No

Transcript: https://joyjoya.com/competitive-analysis-jewelry-marketing

00:00 - Start 3:13 - Primary Episode Content 18:32 - Jewelry Brand Case Study 24:17 - The Gold Mine 30:19 - Jewelry and Marketing News Articles

Episode #229 - "How to Create Audience Personas for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

In this episode, I'll be explaining how you can generate audience personas to help you create the content that will naturally attract your target customer for your jewelry marketing.

As I mentioned in the last episode, content marketing for jewelry brands is all about captivating the target customer right when they're in the right mindset to learn about your brand and your products, so you'll be learning how to identify who that person is (and how to document their characteristics and needs for yourself and your team) by checking out this episode.

I'll be covering:

• How is the audience persona different from your target market, and how many personas do you need for jewelry marketing?

• What should the audience persona include? How can you get this information?

• How will you be able to apply these personas in your jewelry marketing?

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

BuzzFeed says it will use AI tools from OpenAI to personalize its content https://www.theverge.com/2023/1/26/23572834/buzzfeed-using-ai-tools-personalize-generate-content-openai The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know https://www.skyword.com/contentstandard/risks-and-rewards-of-using-generative-ai-for-content-creation-what-brand-marketers-need-to-know/ 5 Ways to Make Your Marketing Emails More Personal — Without Personalization https://www.cmswire.com/digital-marketing/5-ways-to-make-your-marketing-emails-more-personal-without-personalization/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Katie Dean Jewelry Blog Post - https://katiedeanjewelry.com/blogs/the-blog/galentines-party-inspiration

Transcript: https://joyjoya.com/audience-personas-jewelry-marketing

00:00 - Start 3:06 - Primary Episode Content 19:12 - Jewelry Brand Case Study 22:35 - The Gold Mine 29:05 - Jewelry and Marketing News Articles

Episode #228 - "Leverage the Power of Content in Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

In this episode, I'm going to introduce you to the concept of content marketing for your jewelry brand. I'll demonstrate how to make your jewelry business' brand identity and storytelling tangible and accessible for your target customers - through the power of content.

If you're ready to pursue a jewelry marketing strategy that will set you up for long-lasting success and keep paying you dividends over the months and years, then you'll want to keep listening or watching for:

• What is content marketing for jewelry brands?
• What makes it different from other types of jewelry marketing, and why does it specifically benefit jewelry brands?
• How to start thinking about content marketing for your jewelry brand, so you can prepare yourself for the next few episodes, where I'll progressively walk you through more lessons about content marketing, step by step.

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

TreSemmé tests new storytelling format for latest product launch

https://www.glossy.co/beauty/tresemme-tests-new-storytelling-format-for-latest-product-launch/

How ChatGPT Drives Ecommerce Conversions

https://www.practicalecommerce.com/how-chatgpt-drives-ecommerce-conversions

Chipotle Creates Jewelry Collection in Honor of Valentine's Day

https://www.qsrmagazine.com/news/chipotle-creates-jewelry-collection-honor-valentines-day

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Clean Origin Blog Post - https://www.cleanorigin.com/blog/how-to-pick-an-engagement-ring/

Content Marketing Institute - https://contentmarketinginstitute.com/what-is-content-marketing/

Transcript: https://joyjoya.com/content-marketing-jewelry-business

00:00 - Start

3:41 - Primary Episode Content

15:49 - Jewelry Brand Case Study

19:28 - The Gold Mine

25:12 - Jewelry and Marketing News Articles