Marketing With Laryssa

Visit https://joyjoya.com/jump for all the details.

In this episode, I'm going to explain to you how you can be a better brand storyteller for your jewelry business. In episode #226, I introduced you to branding for jewelry businesses - why it matters now more than ever, how you can build a legacy brand, and more. I mentioned that having a strong brand has so much to do with inspiring emotion in your target customers - connecting with them beyond the superficial and building an enduring bond.

So how do you not only evoke emotion but also keep someone interested for the long term? Storytelling is the key. Keep listening or watching for:

• Why are stories so powerful?
• What are the opportunities in storytelling for jewelry brands?
• What shapes do stories take?
• And how can you be a better storyteller, no matter what kind of resources you have?

If you didn't already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year. Check out #225 here: https://joyjoya.com/jewelry-marketing-jumpstart-2023

To give you a brief recap before we jump in, from now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Vrai Ramps Omnichannel Approach Amid Surging Demand for Lab-Grown Diamonds

https://www.pymnts.com/news/retail/2023/digital-first-lab-grown-diamond-retailer-vrai-brings-brand-to-bergdorf-saks-and-beyond/

Gen Z is driving luxury sales as wealthy shoppers get younger

https://www.cnbc.com/2023/01/17/gen-z-is-driving-luxury-sales-as-wealthy-shoppers-get-younger.html

How Cartier's New Vintage Program Restores (and Resells) Coveted Watches and Jewelry

https://robbreport.com/style/jewelry/cartier-vintage-program-1234797616/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Alex Monroe Jewellery - https://www.alexmonroe.com/

Transcript: https://joyjoya.com/jewelry-storytelling

00:00 - Start

3:34 - Primary Episode Content

17:49 - Jewelry Brand Case Study

23:33 - The Gold Mine

32:06 - Jewelry and Marketing News Articles

Visit joyjoya.com/jump for all the details.

In this episode, I'm talking about branding. What's a brand, really? Why's brand identity so important in 2023 and beyond? It's time to get your jewelry brand in tip-top shape, so you can compete in the marketplace and attract your best-fit customers.

If you didn't already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year. Check out #225 here: https://joyjoya.com/jewelry-marketing-jumpstart-2023

To give you a brief recap before we jump in, from now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Win $1,500 to Go on 15 First Dateshttps://www.shaneco.com/theloupe/articles-and-news/win-1500-for-15-first-dates/ How Susan Korn of Susan Alexandra Built a Brand That Sparks Joyhttps://www.whowhatwear.com/second-life-podcast-susan-alexandra/slide2 6 Mindsets Every Entrepreneur Must Adopt to Maximize the Power of Marketing Psychologyhttps://www.entrepreneur.com/growing-a-business/6-mindsets-you-need-to-adopt-to-reach-your-marketing-goals/440913

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jumpCatbird - https://www.catbirdnyc.com/"Making Yourself Proud, Happy, and Grateful" by Eric Teplitz - https://inspiredlivingblog.wordpress.com/2021/12/27/making-yourself-proud-happy-and-grateful/

Transcript: https://joyjoya.com/branding-jewelry-business

00:00 - Start3:39 - Primary Episode Content16:13 - Jewelry Brand Case Study22:54 - The Gold Mine 26:45 - Jewelry and Marketing News Articles

Visit joyjoya.com/jump for all the details.

In this episode, I'm debuting an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year.

If you're a fan and follower of this podcast, thanks for returning - you're likely familiar with my previous format, alternating between interviews and business/marketing tips on Sundays and THE GOLD MINE on Wednesdays. If you're new, welcome! You're joining at exactly the perfect time.

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

• I'll continue doing THE GOLD MINE as well, but it'll be wrapped into the weekly episodes as a brief segment rather than in individual episodes.
• I'll also add in interviews as bonus episodes when I meet someone particularly inspiring who I think can offer value to you.
• I'll still give a news roundup, but it'll be toward the end of the episode rather than at the beginning - listen through to the end of this one to get the news!

Sign Up for Jewelry Marketing Jumpstart - joyjoya.com/jump

News Articles:

How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers) https://neilpatel.com/blog/2023-marketing-spend/

How To Reduce E-Commerce Returns After The Holidays With UGC https://www.forbes.com/sites/forbesagencycouncil/2023/01/05/how-to-reduce-e-commerce-returns-after-the-holidays-with-ugc/

Jewelry Sales Fell 5.4% Over Holiday, Survey Says https://www.jckonline.com/editorial-article/jewelry-sales-fell-5-4-holiday/

Other links from this episode:Sign Up for Jewelry Marketing Jumpstart - joyjoya.com/jump

Transcript: https://joyjoya.com/jewelry-marketing-jumpstart-2023

00:00 - Start3:35 - Primary Episode Content7:02 - The Gold Mine 14:59 - Jewelry and Marketing News Articles

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be talking about how to get comfortable with change. I'm not super comfortable with change in my personal life, but for some reason in my professional life I feel very confident about change and welcome it. I guide my clients through change and encourage it. When it's guided by a strategic decision (of course), I'm not afraid to "blow things up". As a marketer, I realize that you need to keep trying new things, even when something seems to "work", especially in our fast-paced digital age. In the next moment, an external circumstance can knock you off your feet, so you need to be nimble always and never complacent.

I'll be discussing:

• Why change is scary for people
• How you can get comfortable with change
• How you know when you need to make a change

Learn more: https://joyjoya.com

In this episode, I'm going to set you up for success by sharing 3 things you MUST do for jewelry marketing success in 2023 and beyond.

Do you struggle with creating a vision for your business, and do you feel overwhelmed by the landscape of the year ahead? This episode will break it all down for you, so when you finish listening or watching, you'll have clarity in your business and feel empowered to set goals. These three things are:

• Conduct a SWOT analysis
• Set SMART goals based on past performance, the reality of external circumstances, and the vision you have in your imagination
• Throw the checklist out the window

You can also get jewelry marketing predictions by visiting joyjoya.com/2023.

Sparkle Award:

How I Bring In $4.8 Million A Year Selling Jewelry In NYC | On The Side

https://youtu.be/MJuNe5k2xTk

News Articles:

What's Next 2023 Trend Report

https://newsroom.tiktok.com/en-us/whats-next-2023-trend-report

Research: consumers value fate in marketing narratives

https://hbr.org/2022/12/research-consumers-value-fate-in-marketing-narrative

10 real-world things people have done after watching TikTok videos

https://www.cnbc.com/2022/12/19/how-tiktok-influences-users-to-spend-money.html

Other links from this episode:

Ebook Download - joyjoya.com/2023

Transcript: https://joyjoya.com/jewelry-marketing-success-2023

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be reminding you to take some time before the end of the year to get in touch with your "why" for your jewelry business as well as all the marketing activities you do for it. This will be the last episode of the year, so I wanted to leave you with something you can take through the end of 2022 and into 2023.

I'll be discussing:

• Why it's so important to have a "why" as a business owner or jewelry pro
• How you can explore your "why" if you're not sure about it or it's changed recently
• How to check in with your "why" throughout the year

Simon Sinek's "Start With Why" - https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447

Learn more: https://joyjoya.com

In this episode, I share my interview with Zuzana Bastian, co-founder of JEVELS, the first NFT platform dedicated to visual jewelry and accessories designed by artists from all over the world. The primary purpose of JEVELS is to bring virtual jewelry to life through AR and VR technologies.

In this episode, we'll be covering:

• What are some of the challenges and opportunities in virtual jewelry today?
• How can indie designers start exploring the possibilities of designing for the metaverse?
• What's "phygital jewelry"?
• Why should traditional (physical) jewelry brands consider a jump into the metaverse, and what are some strategic ways that they can get started?
• …and more!

Sparkle Award:

Mejuri's Collaboration With Piecework - https://mejuri.com/shop/products/golden-hour-puzzle

News Articles:

Announcing new Instagram content scheduling

https://business.instagram.com/blog/schedule-content-instagram

How to improve E-A-T for websites and entities

https://searchengineland.com/improve-e-a-t-for-websites-entities-389799

Permanent Jewelry Continues to Evolve With More Styles and Options

https://www.jckonline.com/editorial-article/permanent-jewelry-evolution/

Check out JEVELS: https://jevels.com/

Connect with Zuzana: https://www.linkedin.com/in/zuzana-bastian-5934505b/

Transcript: https://joyjoya.com/virtual-jewelry-metaverse

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be talking about my favorite merchandising and marketing in the jewelry industry this holiday season. In my downtime, I've been spending a lot of time window shopping, and I love to see/admire what brands are doing at this festive time of year to stand out from the competition and tell impactful stories.

I'll be discussing:

• 6 brands that have stood out to me with their merchandising and marketing
• Notes for next year

Learn more: https://joyjoya.com

In this episode, I share my interview with Emma Morgan, the founder of Emma Morgan Creative, a conceptual and strategic boutique design studio based in New York. She's an expert in brand storytelling and full-circle visual expression for retailers, and her business provides visual concept design and creative strategy consulting for brands and retailers of all sizes. Emma's approach is backed by a decade of experience and fueled by the process of creation and her own natural curiosity. Her projects include brand activations, pop-up shops, exhibitions, events, product launches, visual merchandising and product presentation, windows, and more.

In this episode, we'll be covering:

• What does the word "activation" mean as related to branding/marketing, and what are some general examples of activations commonly used for luxury/jewelry brands?
• How can a brand's personality be expressed through a brand activation?
• What steps do you take to ensure consistency across all brand touchpoints, and why is consistency so important?
• …and more!

Sparkle Award:

Lark & Berry - https://larkandberry.com/

News Articles:

Why a DTC wine company started a branded podcast - https://www.marketingbrew.com/stories/2022/11/28/why-a-dtc-wine-company-started-a-branded-podcast

6 Amazing Unboxing Experiences and Ideas to Try - https://www.shopify.com/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand

Live shopping comes to select NYC holiday window displays - https://www.marketingdive.com/news/live-shopping-holiday-marketing-saks/637355/

Connect with Emma: https://emmamorgancreative.com/

Transcript: https://joyjoya.com/visual-merchandising-jewelry

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be talking about the things I'm most looking forward to in the jewelry industry in 2023. The new year will be here before you know it, and I don't know about you - but I'm pumped! In the previous episode #217, I shared my jewelry marketing predictions - and this one's intended to build on that episode. So definitely check out that one too. I'd also love to know - what are you most looking forward to?

I'll be discussing:

• What's in store for the industry?
• The 3 things I'm most excited about for the coming year
• Why you should get excited too

Learn more: https://joyjoya.com

Links mentioned in this episode:

Shaking Off the World's Worries, Jewelry Focuses on Growth - https://www.nytimes.com/2022/11/21/fashion/jewelry-growth-bulgari-cartier-tiffany.html

Get the 2023 "Jewelry Marketing Predictions" Ebook: joyjoya.com/2023

1:54 - Primary Episode Content