Marketing With Laryssa

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be talking about gratitude and why it's more important than ever to express genuine gratitude - not only to the people who have purchased from you but also to the people who follow your marketing content on email and social media. We're about a month away from Thanksgiving, so I wanted to plant this seed in your head and give you some time to prepare for the season of gratitude.

I'll be discussing:

• Why gratitude is so important
• Who should you be thanking and how to thank them
• Make gratitude a lasting value

Links from the episode:

"Breaking the Habit of Being Yourself" - https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094

Learn more: https://joyjoya.com

In this episode, I share my interview with Paul Rutter, a celebrated customer experience expert who's been recognized by USA Today, ABC, NBC, MarketWatch, and FOX. Over the past three decades, Paul Rutter has managed and guided some of the largest and most luxurious cruise ships in the world, where living with his customers, clients, and coworkers is a way of life. Speaking frequently to leaders around the globe, Paul asks a singular question:

"Could YOU or YOUR company survive if you had to live and work with your customers, clients, and coworkers?"

His time on the high seas has taught him that through approaching customer service with the intent to exceed his customer's expectations, rather than just meet them, creates higher levels of customer satisfaction, retention, loyalty, and repeat business. Perfect is the starting line, not the end goal.

He's also the author of bestseller "You Can't Make This Ship Up", a hilarious look at the lessons he's learned at sea and now applies to land-based businesses.

In this episode, we'll be covering:

• Why should every single customer experience is critical for a business owner
• How the customer experience also positively impact team morale and help a business owner attract the best employees
• Where to start if you want to begin improving your customer experience
• …and more!

Sparkle Award:

Octave Jewelry - https://instoremag.com/octave-jewelry-wins-2022-halstead-grant/

News Articles:

New Email and SMS Marketing Reports Showcases Their Value to Brands - https://www.mytotalretail.com/article/new-email-and-sms-marketing-reports-showcases-their-value-to-brands/

Marketers ramp up promotions to curb expected holiday lows, survey says - https://www.retaildive.com/news/holiday-marketing-promotions-shopping-inflation/633736/

Pinterest Provides New Insights for Marketers - https://www.socialmediatoday.com/news/pinterest-provides-new-insights-for-marketers-updated-conversions-api/634209/

More about Paul Rutter:

https://www.paulrutterspeaks.com/

Transcript: https://joyjoya.com/jewelry-customer-experience

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be talking about PR and the marketing conditions that need to be met in order to ensure that PR will truly work for you. In the last episode, I mentioned the Rough Cut podcast and how hosts Alain and JB were discussing PR and whether or not "anyone truly gives a damn!" I see a lot of jewelry brands investing in PR before they're ready to do that, so hopefully this short episode will help someone out there save money or at least invest their money more strategically.

I'll be covering:

• The foundation you need before investing in PR and why
• What will PR yield for you, and is it worth it?
• What to do if you decide you're not ready for PR

Links from the episode:

https://podcasts.apple.com/us/podcast/does-she-even-go-here/id1613238094?i=1000581405357

Learn more: https://joyjoya.com

In this episode, I'll be sharing the top five holiday marketing trends I've been seeing so far for 2022. At this point in the game, you should already have developed a strategy for your holiday marketing, and you've begun executing on it. But I want to share these trends because I think it's interesting to see "how things are going" out there in the world of the jewelry industry. You can also potentially make some small pivots to adjust to consumer behavior, and I'll suggest some adjustments in this episode.

I'll be covering:

• What are the five holiday marketing trends in 2022?
• What pivots, if any, can you make at this point?
• What can you learn for next year?

Sparkle Award:

Stephanie Gottlieb opens virtual jewellery store in the metaverse

https://mobilemarketingmagazine.com/stephanie-gottlieb-opens-virtual-jewellery-store-in-the-metaverse

News Articles:

Pop-Up Strategies That Power Unique Shopper Journeys

https://www.retailtouchpoints.com/topics/customer-experience/pop-up-strategies-to-create-unique-consumer-journeys-for-long-term-success

Brands are investing in original sound marketing on TikTok

https://www.modernretail.co/marketing/brands-are-investing-in-original-sound-marketing-on-tiktok/

Rough Cut Podcast: Does She Even Go Here?

https://podcasts.apple.com/us/podcast/does-she-even-go-here/id1613238094?i=1000581405357

Other links from this episode:

Episode #197 - 5 Direct Mail Marketing Ideas for Jewelry Brands - https://joyjoya.com/direct-mail-marketing-jewelry

Transcript: https://joyjoya.com/jewelry-marketing-trends-holiday

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be talking about LUCK and the role it plays in marketing and business growth. When it comes to the jewelry brands that make it big, are they just lucky, or do they actually know something you don't know? Why did THEY find success and not you?

I'll be discussing:

• The role of luck in marketing and business success
• What's more effective and sustainable than luck?
• How you can create more luck for yourself

Links from the episode:

Ep #194 - 3 Tips to Maintain Focus in Jewelry Marketing - https://joyjoya.com/focus-in-jewelry-marketing

Learn more: https://joyjoya.com

In this episode, I share my interview with a fascinating and creative woman who I met at this year's JCK Las Vegas, when I participated with her on a panel called "The Fringe of Marketing". Janzen Riley Tew is a talented and visionary photographer as well as the founder of the marketing and design agency Denim + Velvet, which services the fashion and jewelry industries. I personally consider her to be the TikTok queen, so we spend a lot of time chatting about the social media platform in this episode.

In this episode, I'll be covering:

• What jewelry brands can do to ensure they're effectively communicating their vision and identity in 2022 and beyond
• Why should today's jewelry brand's consider investing time and energy into TikTok
• Storytelling opportunities for jewelry brands on TikTok and Instagram Reels and well as some best practices for using both platforms
• …and more!

Sparkle Award:

The Clear Cut - https://digiday.com/marketing/why-a-dtc-jewelry-company-is-placing-its-bets-on-organic-growth-via-tiktok/

News Articles:

The top luxury categories among US consumers - https://www.insiderintelligence.com/content/top-luxury-categories-among-us-consumers

Art's New Perch: Your Neck, Not Your Wall - https://www.nytimes.com/2022/09/29/arts/design/artist-jewelry-sothebys-auction-fashion-jewels.html

Instagram Expands Test of Multiple Links in User Bios - https://www.socialmediatoday.com/news/Instagram-Testing--Multiple-Links-in-User-Bios/633203/

More about Janzen Riley Tew:

Denim & Velvet - https://www.denimandvelvet.com/ Denim & Velvet Instagram - https://www.instagram.com/denimandvelvet/

Transcript: https://joyjoya.com/jewelry-branding-expert

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be talking about being an early adopter in business or marketing. Do you typically get curious about the latest trend, tech tool, or innovation? Or do you wait for others to try it first before you give it a look? In recent years, some of these things have included TikTok, NFTs/metaverse, AR/VR try-on, and livestream shopping, just to name a few.

I'll be discussing:

• My personal take on early adoption - what do I think?
• Should you try to be more of an early adopter? Or should you watch and learn?
• If you do choose to be an early adopter, how can you do it in a balanced and strategic way?

Links from the episode:

Ep #201 - When to Adopt a New Social Media Marketing Platform - https://joyjoya.com/interview-with-jewelry-marketing-expert/

Learn more: https://joyjoya.com

In this episode, I answer the question, "How can you tell whether a new or new-ish social media platform is right for your jewelry business?"

I've had a number of listeners and viewers as well as clients ask me, "Should I jump the shark on Instagram and start a TikTok account? Or even supplement Instagram with TikTok?" But the question isn't only limited to IG and TikTok. Social media networks are popping up all the time. Last year, Clubhouse was a social trend. This year, BeReal is taking hold. Even Pinterest just introduced a new collaging app for Pinterest users. Do you feel confused and overwhelmed?

In this episode, I'll be covering:

• What to do when you start hearing buzz about a new social media platform?
• How will you know if it's right for you?
• How do you start on a new platform?

Sparkle Award:

Greenwich St. Jewelers - https://www.entrepreneur.com/growing-a-business/how-this-family-owned-jewelry-business-rebuilt-after-911/434991

News Articles:

Etsy set to drop $600 million on marketing this year, CEO says - https://finance.yahoo.com/news/etsy-600-million-on-marketing-ceo-154054219.html

How prioritization frameworks can make you a better marketer - https://sproutsocial.com/insights/prioritization-frameworks/

Content marketing: What it is and why marketers should care - https://martech.org/content-marketing-what-it-is-and-why-marketers-should-care/

Other Links from the Episode:

"Success With Jewelry" Podcast - https://podcasts.apple.com/us/podcast/success-with-jewelry/id1642413048

Transcript: https://joyjoya.com/jewelry-social-media-marketing

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I'll be celebrating the two-year anniversary of Jewelry Marketing Joy! It was published on October 11, 2020. I'll be sharing:

• Why did I decide to write a book?
• What is it like to write a book? How long did it take?
• What writing a book has affirmed for me about marketing and why that matters for you?

Get the book: https://www.amazon.com/Jewelry-Marketing-Joy-Approachable-Introduction/dp/0985831944

Learn more: https://joyjoya.com

In this episode, I share Leo Plebani, an ecommerce marketing expert who specializes in customer retention. Leo first entered the world of ecommerce when he was hired as an "Online Sales Manager" for a large Italian company based in New York. From there, he transitioned to being a freelance consultant, managing and scaling ecommerce companies to 7-figure revenues. He loves the world of ecommerce and invests in it both as an agency owner and as an entrepreneur by launching my own ecommerce projects. His approach to ecommerce marketing is both innovative and a little bit old school, making it unique.

We chat about:

• How can ecommerce brands improve customer retention?
• What are some ways that ecommerce brands can measure and monitor customer retention?
• What's involved in your "secret formula" for boosting customer retention?
• Why is direct mail having a comeback now in 2022?
• What types of customers respond the best to direct mail?
• …and more!

Sparkle Award:

Jenny Wu - https://www.cnet.com/tech/computing/this-jewelry-store-lets-you-order-3d-printed-samples-before-you-buy/

News Articles:

Here's Why Jewelry Retailers Should Care about Disney+ and Netflix's Upcoming Ad-Supported Subscriptions - https://instoremag.com/heres-why-jewelry-retailers-should-care-about-disney-and-netflixs-upcoming-ad-supported-subscriptions/

Pinterest's invite-only platform Shuffles is Gen Z's new favorite app - https://passionfru.it/shuffles-pinterest-gen-z-trend-1890/

For luxury brands, resale is almost an inevitability - https://www.retailbrew.com/stories/2022/09/13/for-luxury-brands-resale-is-almost-an-inevitability

More About the Guest:

• Leo's agency website: dtcgang.com
• Postpilot to send postcard campaigns:Referral link: https://www.postpilot.com/?via=dtcgang Discount Code to get 50% off any plan for the first 3 months: DTCGANG50Reach out to Leo to get 1000 free postcards
• https://www.linkedin.com/in/plebanileonardo/
• IG: http://instagram.com/plebanileonardo
• FB: https://www.facebook.com/plebanileonardo/

Other Links from the Episode:

Ep #135 - Interview With David Wachs - https://joyjoya.com/interview-with-david-wachs-about-handwritten-notes-in-marketing/

Our Sponsor:

This episode was sponsored by Chrysmela (https://chrysme.la/), maker of the most secure earring back in the world. Joy Joya listeners and viewers who are interested in learning more about partnering with Chrysmela can email Mayumi at info [at] chrysme.la. Chrysmela offers white labeling as well as wholesale opportunities.

Interview With Mayumi Ishii: https://joyjoya.com/interview-with-mayumi-ishii-of-chrysmela-disrupting-the-jewelry-marketplace/

Transcript: https://joyjoya.com/ecommerce-customer-retention