Marketing With Laryssa

In this episode, I share five tips for making the most of customer testimonials and reviews in your jewelry marketing efforts.

You'll learn:

- How to encourage most customer testimonials and reviews - My five tips for utilizing them to build trust with your target audience - Your homework to start implementing the power of testimonials and reviews in your business

Sparkle Award: Chaumet - https://jingdaily.com/chaumet-botanical-exhibition-paris-high-jewelry/

News Articles: Blue Nile Surrenders to Signet - https://www.jckonline.com/editorial-article/blue-nile-surrenders-to-signet/ Founder Lele Sadoughi on growing her brand at her 'own pace' - https://www.glossy.co/fashion/founder-lele-sadoughi-on-growing-her-brand-at-her-own-pace/ What Brands Should Know as FTC Prepares to Update Green Marketing Guidelines - https://www.wsj.com/articles/what-brands-should-know-as-ftc-prepares-to-update-green-marketing-guidelines-11660042800?mod=hp_minor_pos2

Transcript: https://joyjoya.com/customer-reviews-jewelry-marketing

Learn more about Joy Joya: https://joyjoya.com

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

This week's topic is "getting ahead of trends". I want to personally share the following things:

• Why I love and hate trends
• What to do about a trend
• My homework for you around trends

Episode #174 "5 Tips for Using Trends in Jewelry Marketing" - https://joyjoya.com/trends-jewelry-marketing

Learn more: https://joyjoya.com

In this episode, I share my interview with two very special guests who are masters at email marketing. But you'll be very surprised by how they acquired and developed their marketing expertise over the years.

The Email Marketing Heroes are Rob and Kennedy - the former is a comedy stage hypnotist, and the latter is a psychological mind reader or mentalist. They found that their experience in performing and getting into people's heads made them perfectly suited to be experts at marketing, more specifically email marketing.

Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that boring, old-fashioned email marketing we've all grown to loathe and give others the tools to become the Email Marketing Heroes in their small businesses. They're also the hosts of the Email Marketing Show Podcast.

In this episode, we answer these questions:

- Why is email marketing so misunderstood, and what can jewelry brands do differently?

- What makes an email marketing strategy effective and successful? What are the key ingredients?

- What makes subscribers stop opening emails, and what are the qualities of an email that subscribers LOVE to open?

- How should jewelry brands specifically think about email marketing?

- What are the different types of emails that jewelry brands should be sending and how often?

…and more!

Sparkle Award: Rezilient Soles - https://www.azcentral.com/story/entertainment/life/2022/08/04/nike-n-7-shoes-apparel-designer-tracie-jackson/10031798002/

News Articles: Permanent Jewelry Has Evolved From a Trend to a Permanent Business - https://www.jckonline.com/editorial-article/permanent-jewelry-has-evolved/ TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024 - https://techcrunch.com/2022/08/02/tiktok-to-overtake-facebook-in-influencer-marketing-spend-this-year-youtube-by-2024-forecast-claims/ TikTok Shares Marketing Tips and Advice in New Video Overview - https://www.socialmediatoday.com/news/tiktok-shares-marketing-tips-and-advice-in-new-video-overview/628815/

Other Links from the Episode: Special Download - https://www.emailmarketingheroes.com/joy https://www.emailmarketingheroes.com/ https://podcasts.apple.com/gb/podcast/the-email-marketing-show/id1482265289

Transcript: https://joyjoya.com/email-marketing-heroes-jewelry

You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return listener, thanks for following along!

This week's topic is "it takes a village". I want to personally share the following things:

- How and when I realized the value of community in my business - What community means to me and what my community looks like - How you can start building community

In this episode, I'm going to be sharing five creative ways that you can use Linkedin in marketing your business. These tips will apply to all categories of jewelry businesses, from D2C and B2B and beyond!

In this episode, you'll learn:

-What is Linkedin, and why does it play a relevant role in digital marketing? -What are my five tips? I'll also share examples of how they can be applied and modified in a few different ways -And finally, a takeaway homework assignment - so you can start using Linkedin to your advantage.

Links mentioned in this episode:

Sparkle Award- https://wwd.com/accessories-news/jewelry/tiffany-nft-wearable-jewelry-nftiff-1235265456/

Product Packaging Design Trends for 2022: From Sustainable Packaging to Personalization- https://www.envato.com/blog/product-packaging-design-trends/

What consumers want from loyalty programs- https://www.insiderintelligence.com/content/what-consumers-want-loyalty-programs

Meta Publishes New Guide on How to Get Started with Reels, and How to Improve Reels Performance- https://www.socialmediatoday.com/news/meta-publishes-new-guide-on-how-to-get-started-with-reels-and-how-to-impro/628198/

Linkedin Profiles https://www.linkedin.com/in/zulu-ghevriya-7b914252/ https://www.linkedin.com/company/stuller-inc-/

Episode Transcript: https://joyjoya.com/jewelry-linkedin-marketing

This is the first episode of THE GOLD MINE, a new format for the Joy Joya podcast. It represents a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

As a business owner and someone who closely studies the jewelry industry as well as the businesses within it, I feel like I have a lot to say and contribute that doesn't necessarily match the format of my other episodes, which is based around me sharing tips and interviews. I hope you enjoy this first episode about how I got into the jewelry industry - please let me know by leaving a review.

In this episode, I share my interview with Tom Duma, president of Thom Duma Fine Jewelers in Warren, OH. I first came across Tom through his columns in InStore Magazine; he's written about topics like calculating ROI for marketing, getting five-star reviews, and leveraging traditional marketing.

A local landmark for over 100 years, the store saw moderate success until Tom chose a different path forward. He purchased the store from his father and went on to reinvent the retail experience. Bringing in designers and international architects, he transformed the family business into a luxury destination, even qualifying as one of INSTORE's "America's Coolest Stores" in 2007. Today, Tom continues to redefine what it means to be successful, watching his business grow year over year with new avenues of outreach, marketing and brand development.

We discuss:

- What he's doing to reinvent the retail experience in 2022 and beyond - Why traditional marketing is more relevant than ever and needs to work alongside digital marketing - How you can go about testing traditional marketing efforts like radio, tv, and direct mail - What to expect when experimenting with a new marketing method - What's it like to be part of a mastermind or performance group …and more!

LINKS FROM THE EPISODE Articles "Fashion Should Pay Attention to Instagram's Content Troubles" - https://www.businessoffashion.com/articles/technology/fashion-should-pay-attention-to-instagrams-content-troubles/ "TikTok isn't just challenging YouTube for views. It's impacting Google search traffic, too" - https://www.tubefilter.com/2022/07/14/tiktok-instagram-google-search-traffic/ "Influencers are out—authenticity is in" - https://www.fastcompany.com/90768656/ugc-influencers-content-marketing

Sparkle Award eBay Authenticity Guarantee - https://www.jckonline.com/editorial-article/gia-ebay-authenticity-guarantee/

Guest Thom Duma Fine Jewelers - https://www.tdfj.com/

This is a followup episode to build upon last week's interview with Oliver Maroney about NFTs. If you haven't already listened to or watched that episode, I highly recommend you check out that one first before you continue with this one. Here's the link: https://joyjoya.com/nfts-for-jewelry

In this one, I share examples of jewelry businesses currently experimenting with NFTs, so if you're curious about them or want to know more, you can check out what each business is doing.

Links mentioned in this episode:

Transcript - https://joyjoya.com/jewelry-nft-marketing Nominate a Sparkle Award Winner - https://sparkleaward.com Sparkle Award Winner - https://www.tiktok.com/@maejeanvintage

Jewelry Brands Using NFTs

Jevels - https://jevels.com/ Greenland Ruby - https://instoremag.com/greenland-ruby-x-reena-ahluwalia-fundraiser-goes-phygital-with-ruby-art-nft/ Reena Ahluwalia - https://www.reenaahluwalia.com/shop Icecap Collectibles - https://icecap.diamonds/collectibles/ Neil Lane - https://www.forbes.com/sites/kyleroderick/2022/03/23/luxury-jewelry-designer-neil-lane-and-collab-bears-launch-historic-nft-jewelry-art-collaboration/?sh=727ddca738c7 Bvlgari - https://www.ledgerinsights.com/bulgaris-exclusive-watch-to-include-nfts/ Jacob & Co. - https://www.forbes.com/sites/anthonydemarco/2022/03/23/jacob--co-launches-nft-collection-of-digital-and-physical-watches-inspired-by-the-metaverse/?sh=122cfc313fb7

In this episode, I interview Oliver Maroney, the general manager of Web3 & NFT's at Cameo. If you have even an ounce of curiosity about Web3 and NFTs, then please check out this interview because we break everything down in easy-to-understand terms.

I saw Oliver talk at JCK and then subsequently reached out to him because I liked his no-nonsense, non-pretentious ways of explaining things. I thought he'd be the perfect expert for my audience, and I was so grateful he agreed to do this interview. With his unique background in media and sports journalism, he's not a Silicon Valley tech type who only knows how to speak the language to other savvy tech industry people.

- Oliver explains Web3 and NFTs in the simplest terms possible for our beginner listeners.

- He also explains the potential that NFTs can have for jewelry brands as well as how they can fit into a digital marketing mix and elevate the customer experience.

- You'll have some great resources and know how to take your first steps to learning more about NFTs and how they can support your marketing efforts.

Links mentioned in this episode:

Transcript - https://joyjoya.com/nfts-for-jewelry Sparkle Award - https://sparkleaward.com Valerie Madison TikTok - https://www.tiktok.com/@valeriemadisonjewelry Cameo - https://www.cameo.com/ OpenSea - https://opensea.io/ Oliver Maroney Linkedin - https://www.linkedin.com/in/olivermaroney/ Oliver Maroney Twitter - https://twitter.com/OliverMaroney

In this episode, I discuss consumer spending patterns I've been seeing in the industry this summer so far and what you can do as a brand to adapt to how people are shopping right now. Listen now to discover 10 things that successful jewelry brands are doing today to weather the changes in consumer spending and future-proof themselves.

Links mentioned in this episode:

Sparkle Award - https://instoremag.com/new-york-retailer-celebrates-centennial-with-100-acts-of-giving/

Adobe Commerce Study - https://business.adobe.com/blog/the-latest/adobe-commerce-study-highlights-the-importance-of-personalized-experiences

Episode #129 - https://joyjoya.com/jewelry-marketing-slow-season/

Episode #114 - https://joyjoya.com/personalization-jewelry-marketing/

National Jeweler Webinar About Livestream Shopping - https://www.nationaljeweler.com/articles/11048-watch-what-to-know-about-livestream-shopping

Episode Transcript - https://joyjoya.com/10-tips-jewelry-recession

Success With Jewelry Webinar - Email Marketing - https://us02web.zoom.us/meeting/register/tZEkdeqprjIuEtLcIqvgUrB5H2T4mHhP4ZcA