Marketing With Laryssa

In this episode, I share my interview with Sophie Simon, founder and CEO of Tsubaa Gems. Sophie's a master at colored gemstones, and her passion for them shines and sparkles. She's also extremely experienced in many different facets of the jewelry industry.

In this episode, we chat about Sophie's amazing and eye-opening experiences in the world of gemstone sourcing. She shares details about the forces impacting today's gemstone producers as well as the importance of transparency in the supply chain. She also talks about why she's so passionate about supporting women in the gem and jewelry industries.

Links mentioned in this episode: Sparkle Award: https://sparkleaward.com Catbird TikTok: https://www.tiktok.com/@catbird.nyc Jenny Bird TikTok: https://www.tiktok.com/@jennybird Transcript: https://joyjoya.com/interview-with-sophie-simon-gemologist-and-colored-gem-trader/ Tsubaa Gems: https://en.tsubaagems.com/

In this episode, I give a crash course in search engine keywords for search engine optimization or SEO.

What are they, why do they matter, what role should they play in your comprehensive digital marketing strategy, how can you optimize for them, where should they go? These are all questions I'll answer in this episode.

Links from the episode: Transcript - https://joyjoya.com/seo-keywords-for-jewelry Episode #41 - https://joyjoya.libsyn.com/41-3-seo-copywriting-tips-for-jewelry-brands Episode #132 - https://joyjoya.libsyn.com/132-types-of-keywords-for-jewelry-brands Favorite Oscars Look - https://www.jckonline.com/editorial-article/2022-oscar-jewelry-winning-looks/

In this episode, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica's an ecommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best steps in their business. She's also the host of the Ecommerce Badassery podcast!!

Not only was Jessica at one point, the only employee of a 7-figure ecommerce store (managing ecommerce, marketing, and more), but she was also the owner of her own multi-6 figure brick + mortar clothing boutique. She's cut her teeth in ecommerce and digital marketing, and she's learned all the best practices by finding innovative solutions to marketing challenges, even by being "scrappy".

You'll probably catch on in this hour-long conversation that Jessica and I have a lot of synergy and that we both like to nerd out on digital marketing, especially when it comes to marketing for ecommerce brands.

Links mentioned in this episode: Episode Transcript - https://joyjoya.com/ecommerce-and-email-expert Sparkle Award - https://www.thisisthelast.com/ "Influence" by Robert Cialdini - https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Ecommerce Badassery - https://ecommercebadassery.com/ Claim Your Free Gift - https://ecommercebadassery.com/joya

In this episode, I share 10 tips for sending better Welcome emails. What's a Welcome email, and why does it play such a vital role in a comprehensive digital marketing strategy? If you don't already have a Welcome email or series, then I highly recommend you make that a top marketing priority when you're finished with this episode. It's that important! Links mentioned in this episode: Success With Jewelry - https://www.successwithjewelry.com/

Sparkle Award - https://sparkleaward.com

I share my interview with jewelry marketer Liz Kantner. It will be the second time Liz will be joining me on the podcast (episode #92 is our first interview), and today we're also going to be sharing a very exciting announcement about a collaboration that Liz and I will be doing. Liz shares her top five areas of focus for jewelry marketing in 2022.

Links mentioned in this episode Success With Jewelry Webinar Series - https://www.successwithjewelry.com/ Stay Gold Collective - https://www.lizkantner.com/ Sparkle Award Winner - https://studs.com/ Podcast Transcript - https://joyjoya.com/liz-kantner-jewelry-marketing

In this episode, I explain why you should consider using YouTube as part of your jewelry marketing strategy and also five tips for doing it effectively. If you're optimizing your videos and being smart and strategic about choosing which content to post, you can attract your target customer. Keep listening for the details.

Link to transcript: https://joyjoya.com/youtube-jewelry-marketing Link to Sparkle Award screenshot: https://imgur.com/a/A0oSMPN

In this episode, I share my own recording of a presentation I recently gave for the annual Jewelry Ecomm Conference. The topic of the presentation is "How to Have More Fun With Jewelry Marketing".

I feel pretty passionate about this particular topic for two reasons: 1) in my interactions with jewelry brands, I find that too many of them take their brands and marketing too seriously and 2) the data shows that consumers want to be entertained, to have fun with brands. So how can you start having more fun with jewelry marketing? Stick around for this episode to find out.

Links from the episode: Sparkle Award - sparkleaward.com Dana Rebecca Email Screenshot - https://imgur.com/a/5WFbjTf

In this episode, I share my interview with Anna Samsonova, an independent jewelry consultant and founder of Samsonova Consulting. With 17 years in the jewelry industry, she supports her clients with a big-picture outlook and offers jewelry consulting services in the areas of brand development, merchandising, operations, upscaling, trade shows, and event planning.

I ask Anna specifically about her expertise in brand development and merchandising. We explore topics like: - The role that merchandising plays in brand development - How jewelry brands can approach merchandising in a strategic way - The types of information/data a jewelry brand will need to optimize their merchandising …and more!

Listen to benefit from Anna's wealth of information, knowledge, and experience.

Links from the episode: Women's Jewelry Association (WJA) - https://www.womensjewelryassociation.com/ American Gem Society (AGS) - https://www.americangemsociety.org/ Black in Jewelry Coalition (BIJC) - https://blackinjewelry.org/ Samsonova Consulting - https://www.samsonovaconsulting.com/ Samsonova Consulting Instagram - https://www.instagram.com/samsonovaconsulting/

In this episode, I offer five tips for instantly upgrading your email marketing. Email marketing for jewelry brands can be complex, and optimizing an email marketing strategy can take a lot of time and testing. However, there's always something that every brand - from the solopreneur jewelry designer to the multi-million-dollar jewelry brand - can be doing to instantly optimize the deliverability and effectiveness of their email campaigns.

A few small tweaks can make a major difference while you're in the process of figuring out your audience habits and adjusting your content calendar to support your business goals. What are some things you can try today and at any stage of your marketing journey? At least one of these five tips will likely apply to you, so keep listening for the scoop.

Check out the transcript here: https://joyjoya.com/instant-email-marketing-upgrades-for-jewelry-brands/

In this episode, I share my interview with Wendy Pease, an expert in global marketing and entering new marketplaces abroad. Wendy is the owner and president of Rapport International, a translation and interpretation services company that specializes in marketing translation. Throughout her career, she's worked with hundreds of companies to help them communicate across more than 200 languages and cultures. Wendy's the author of the book "The Language of Global Marketing" as well as the host of the Global Marketing Show podcast.

In this episode, we discuss the potential that global marketing holds for jewelry brands specifically. What are some of the most common mistakes she's seen in the marketplace as well as the success stories? How can you successfully tap customers in other countries, whether you're a solopreneur or multi-million dollar jewelry brand? How can you effectively communicate the emotional resonance of your jewelry when there's a language barrier? We cover all these questions and more in this fascinating episode.

Here are the links related to this episode: Audio version and full transcript: https://joyjoya.com/wendy-pease-global-marketing-expert/

Wendy's book: https://wendypease.com/the-language-of-global-marketing/

Wendy's podcast: https://wendypease.com/podcast/

Schedule a consultation with Wendy: https://www.rapporttranslations.com/request-a-consultation