Marketing With Laryssa

Episode #246 - "How Jewelry Brands Can Level-Up Their Email Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #246. Today we're going to be building upon our email marketing mini series and diving into some advanced tactics that will skyrocket your jewelry email campaigns and take your jewelry business to new heights!

Now, even if you're new to the world of email marketing and feel like you're still finding your footing, don't worry! This episode is for you too. We're going to explore the possibilities of what email marketing can do for your jewelry brand. Trust me, it's going to be eye-opening!

By the end of this episode, you'll be equipped with powerful tools like automation, segmentation, and A/B testing. We'll discuss how these tactics can supercharge your email campaigns, bringing in more leads, boosting engagement, and ultimately driving sales.

But that's not all! We'll also tackle an important aspect of email marketing: measuring success. We'll explore the key metrics you should be tracking to gauge the effectiveness of your email campaigns. It's time to separate the winners from the not-so-winners!

I'll be covering:

• My personal favorite advanced email marketing tactics that will make your campaigns shine as well as the benefits of using them

• What can you expect when you implement these tactics?

• Essential metrics to track for measuring email marketing success

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Why you buy sh*t you don't need https://www.nealsnewsletter.com/p/why-you-buy-sht-you-dont-need

Elon Musk Says Creators Will Be Able to Download Email Info of Subscribers, Points to New Video Push https://www.socialmediatoday.com/news/elon-musk-creators-download-email-info-subscribers/652404/

Can AR Reduce Returns for Jewelry Brands? https://www.pymnts.com/news/retail/2023/can-ar-reduce-returns-for-jewelry-brands/

Other links from this episode: https://joyjoya.com/level-up-jewelry-email-marketing

Anna Zuckerman wants to make non-precious jewelry the future of celebrity styling https://www.glossy.co/pop/anna-zuckerman-wants-non-precious-jewelry-to-be-the-future-of-celebrity-styling/

Transcript:

00:00 Start 4:00 Primary Episode Content 19:16 Content Case Study 23:13 The Gold Mine 39:23 Jewelry Marketing News Roundup

Episode #245 - "How to Send a Jewelry Email Campaign, From Planning Through Execution"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #245. Today, we'll be getting into the intricate workings of crafting successful email campaigns that truly make a difference for your jewelry brand, all the way from the planning stages through the actual sending of the email to your subscribers.

In the previous episode, we laid the foundation by exploring the undeniable relevance of email for jewelry brands, sharing my personal favorite email marketing platform, and unveiling some essential tips and best practices.

But today we'll be delving into the art of planning, executing, and delivering captivating emails straight to the inboxes of your eager subscribers. I'll be sharing exactly how I set my clients up for email marketing success that drives results.

I'll be covering:

• Where do the ideas for jewelry email campaigns come from?

• How far in advance are we planning, creating, and scheduling an email?

• What are the steps we take to ensure the email is as impactful as possible?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Instagram Ranking Explained https://about.instagram.com/blog/announcements/instagram-ranking-explained

How much content is too much? Agencies are starting to ask that question https://digiday.com/media-buying/how-much-content-is-too-much-agencies-are-starting-to-ask-that-question/

Consumers to Spend Record Amount for Father's Day https://nrf.com/media-center/press-releases/consumers-spend-record-amount-fathers-day

Other links from this episode:

Nico Leonard and Pride & Pinion https://www.youtube.com/@NicoLeonard/videos https://prideandpinion.com/en-us/pages/our-story

Milled - https://milled.com

Transcript: https://joyjoya.com/email-marketing-process-jewelry

00:00 Start 3:42 Primary Episode Content 22:56 Content Case Study 26:06 The Gold Mine 33:30 Jewelry Marketing News Roundup

Episode #244 - "5 Tips + Best Practices - Email Marketing for Jewelry Businesses"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #244. Today, we're diving into one of my absolute favorite topics: email marketing for jewelry brands. If you've been following along, you know that in our last episode, we talked about the importance of content distribution. And guess what? Email is a rockstar when it comes to distributing your captivating stories and content.

Picture this: with each email you send, you're wooing your subscribers, captivating them with your sparkling stories and irresistible offers. Your email should leave them wanting more, eagerly anticipating your next message. It's all about creating a sense of intrigue and curiosity, just like a romantic courtship. So, let your creativity shine and craft emails that not only showcase your stunning jewelry but also spark a genuine connection with your audience.

You'll be using your emails to gradually nurture and engage your subscribers, guiding them along the path towards becoming loyal customers. Think of it as a dance, where you lead your audience from one microcommitment to another, building trust and rapport every step of the way. And before you know it, they'll be falling head over heels for your jewelry and happily making that big commitment to purchase.

I'll be covering:

• Why's email marketing so important for jewelry brands today, and is it really still relevant?

• What's my favorite platform for email marketing and why?

• What are my top 5 tips and best practices for emails that work?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Luxury customer experience expectations can differ globally, and brands need to keep up https://www.retailbrew.com/stories/2023/05/23/luxury-customer-experience-expectations-globally

Advice from the Pros: What You Need to Know About Jewelry Marketing https://rapaport.com/magazine-article/advice-from-the-pros-what-you-need-to-know-about-jewelry-marketing/

Digital Interactions Are Just Part of a Jewelry Sale Now https://www.nytimes.com/2023/05/26/fashion/jewelry-technology-sales.html

Other links from this episode:

Printfresh's Dream Team Rewards https://printfresh.com/pages/rewards

Transcript: https://joyjoya.com/email-marketing-jewelry

00:00 Start 4:13 Primary Episode Content 25:46 Content Case Study 29:21 The Gold Mine 36:56 Jewelry Marketing News Roundup

BONUS EPISODE - "Come to My "Office Hours" at JCK Las Vegas! And Apply for a $12K Grant!"

Links and Info From This Episode:

$12K Jewelry Marketing Grant - https://joyjoya.com/grant "Jewelry Marketing Jumpstart" - https://joyjoya.com/jump

JCK Social Media Talks: How to Make Sense of Your Social Media Analytics Friday, June 2 at 12:30pm

How to do a Social Media Audit Saturday, June 3 at 3:30pm

ChatGPT/AI to Help You Streamline Social Media Creation and Posting Sunday, June 4 at 12:30pm

Hey there, Sparklers! Before the upcoming JCK event and Memorial Day holiday, I wanted to treat you with a quick bonus episode. Here are some important announcements and reminders:

First, don't forget to apply for the Joy Joya Jewelry Marketing Grant. It's an exciting opportunity for independent US-based jewelry brands. The chosen recipient will receive six months of FREE digital marketing services worth $12,000 and the chance to share their journey on our podcast. To qualify, your business should have been operating for at least three years, have a Shopify website, active Instagram presence, engage in email marketing, and connect Google Analytics. The deadline is June 2, 2023. Visit https://joyjoya.com/grant for details.

If you'll be attending JCK, join me for my three talks on the social media stage. Afterward, we can hang out and chat during my "office hours." Can't make it to Vegas? Subscribe to my YouTube channel, Joy Joya, for live content from the show.

I also want to remind you about Jewelry Marketing Jumpstart, a free podcast-guided program running until July. By signing up at https://JoyJoya.com/JUMP, you'll gain access to 19 PDF worksheets, including templates and videos. Even after JCK, there will be eight more worksheets to help you with business development and learning.

If you have any questions, feel free to email me at [email protected] or leave a comment on YouTube—I respond to all of them! If you enjoyed this podcast, please share it with a friend and leave a review on Apple Podcasts. And if you're new to digital marketing, check out my book, JEWELRY MARKETING JOY, at https://joyjoya.com/book.

Thanks for tuning in, and stay sparkling!

00:00 - Start 0:29 - Jewelry Marketing Grant 2:01 - JCK "Office Hours" and Social Media Talks 3:12 - Jewelry Marketing Jumpstart

Episode #243 - "Amplifying Your Jewelry Marketing With Content Distribution"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.

Welcome to Episode #243. In this episode, we're diving deep into the world of content distribution. Have you ever wondered what exactly distribution means and why it's crucial for your jewelry marketing content? We're about to uncover the secrets that will take your brand to the next level.

Throughout this year, we've been working hard to equip you with the tools for success. In my recent episodes, I've shared invaluable tips on creating impactful content for your jewelry brand. We've explored how content can boost your brand's visibility, generate better search engine results, and attract your ideal customers.

But here's the thing: creating jewelry marketing content is just the beginning. To truly harness its power, you need to make it work for you. Crafting a piece of content requires effort and creativity, so it's essential to maximize its potential. And that's where the magic happens. By effectively distributing your content across various channels like email marketing and social media, you can unlock its true marketing potential. So, get ready to learn how to supercharge your marketing efforts through content distribution.

I'll be covering:

• What is content distribution?

• What are my favorite methods of content distribution that are accessible for most jewelry business owners?

• How can you amplify your jewelry marketing content to really get the most from it?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Amazon Inspire https://www.amazon.com/Inspire/

1-800-Flowers.com Just Launched an AI-Powered Program That Makes One-of-a-Kind Poems and Songs https://www.cosmopolitan.com/lifestyle/a43782665/1-800-flowers-chatgpt-poems-songs/

Google starts testing generative AI in search, ads included https://www.marketingdive.com/news/google-tests-generative-ai-search-advertising/649989/

Other links from this episode:

Polly Wales https://drive.google.com/file/d/16oamNe7_n9T6pbbZopYmbX3K5wPU6-2W/view?usp=sharing

Transcript: https://joyjoya.com/jewelry-marketing-content-distribution

00:00 - Start 4:37 - Primary Episode Content 21:56 - Jewelry Brand Case Study 25:14 - The Gold Mine 33:45 - Jewelry and Marketing News Articles

Episode #242 - "Delight Your Customers with Jewelry Marketing Content"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.

Welcome to Episode #242. In this episode, we'll be covering how your content can improve not only your jewelry marketing but also the customer experience. Do you want great customers who order from you multiple times and also tell their friends and family? Then you'll want to hear my tips.

By offering valuable information, entertainment, and inspiration to customers, your jewelry business can deepen its connection with its audience and differentiate itself from competitors.

High-quality content can also help customers make informed purchasing decisions. By providing educational content on the quality, craftsmanship, and care of your jewelry, for example, you can help customers feel more confident and satisfied with their purchases. This also aids in reducing return rates and improving the likelihood a customer will leave a positive review.

You can also leverage content to showcase the unique story behind each piece, such as the inspiration behind a new collection or the process of creating a custom design. By telling the story behind the jewelry, you give customers a chance to develop a deeper appreciation for the craftsmanship and emotional value of their purchases, leading to a more meaningful and positive customer experience.

I'll be covering:

• Why customer experience matters for marketing - and how jewelry marketing content can support that

• How you can use content to support the customer experience at various stages of the customer journey

• How to get your existing customers to share your content with others, thus spreading brand awareness and acquiring new happy customers

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles: Is it Time for the Return of the Catalog? https://www.mytotalretail.com/article/is-it-time-for-the-return-of-the-catalog/ McKinsey: Consumers are trading down — and splurging https://www.retaildive.com/news/consumers-continue-to-spend-through-economic-uncertainty-report/648891/ Promotions … Don't Train Your Customers https://www.mytotalretail.com/post/promotions-dont-train-your-customers/

Other links from this episode: Effy Jewelry - https://nationaljeweler.com/articles/5600-effy-fetes-40-years-with-new-campaign

Transcript: https://joyjoya.com/customer-experience-jewelry-marketing

00:00 - Start 4:52 - Primary Episode Content 20:59 - Jewelry Brand Case Study 25:03 - The Gold Mine 33:05 - Jewelry and Marketing News Articles

Episode #241 - "Support Your Jewelry Marketing With Content Pillars"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.

Welcome to Episode #241. In this episode, we'll be talking all about content pillars for your jewelry marketing. You've probably heard the word "pillar" before in reference to architecture; it's something that holds up a structure.

Similarly, a content pillar is like the foundation that holds up all of your jewelry marketing efforts, from social media to email campaigns. It creates a solid and inviting experience for your audience, which is essential for any successful marketing plan.

If you've ever found yourself at a loss for words when it comes to marketing, then you won't want to miss this episode. We'll show you how to use content pillars to streamline your jewelry marketing efforts and make them more effective and efficient. Say goodbye to feeling overwhelmed by your marketing strategy and hello to a more strategic and impactful approach.

I'll be covering:

• What's a content pillar, and how can it help you streamline your jewelry marketing?

• What are some examples of content pillars?

• How can you make content pillars work for you?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Is Mass Appeal Even Possible Anymore? https://www.businessoffashion.com/articles/beauty/is-mass-appeal-even-possible-anymore/

Tiffany & Co.'s New Fifth Avenue Flagship Is So Much More Than a Jewelry Store https://www.wmagazine.com/fashion/tiffany-and-co-landmark-store-fifth-avenue-new-york-opening

What marketers can learn from luxury brands' use of nostalgia https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/nostalgia-marketing-luxury-brands/

Other links from this episode:

Loren Hope's Butterfly Series - https://www.lorenhope.com/collections/the-butterfly-series-xv

Transcript: https://joyjoya.com/content-pillars-jewelry-marketing

00:00 - Start 4:29 - Primary Episode Content 19:25 - Jewelry Brand Case Study 25:33 - The Gold Mine 34:35 - Jewelry and Marketing News Articles

Episode #240 - "SEO Copywriting for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #240. In this episode, we'll be talking all about SEO copywriting for jewelry marketing. We're building on the last two episodes, which introduced you to SEO for jewelry marketing and then taught you how to do strategic keyword research while uncovering SEO-driven content opportunities. So please do catch up on #238 and #239 if you haven't already.

But if you're good to go, you should be feeling very ready for this last installment of the mini series SEO of Jewelry Marketing Jumpstart. Mastering the art of SEO copywriting can help you improve your rankings, drive more traffic to your website, and ultimately, boost your bottom line. But what exactly is SEO copywriting, and how can you use it to your advantage? That's what we'll be exploring in today's episode.

I'll be covering:

• When I say "SEO copywriting", what do I mean? Where does this copy actually go?

• How to incorporate keywords into your website copy

• Tools to help you streamline this process

• What to expect after you make add this copy to your website

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles: What Fashion Needs to Know About Lemon8 - https://www.businessoffashion.com/articles/marketing-pr/what-fashion-needs-to-know-about-lemon8/ Did Instagram Just Kill Linktree? - https://www.wired.com/story/did-instagram-just-kill-linktree/ Mailchimp's new GPT-powered AI tool can write marketing emails - https://www.fastcompany.com/90877547/mailchimp-gpt-powered-tool-can-write-marketing-emails

Other links from this episode:

PRESLEY OLDHAM'S JEWELRY COLLECTION WITH THE REALREAL FINDS BEAUTY IN IRREGULARITY - https://www.nylon.com/life/the-realreal-presley-oldham-upcycled-jewelry-collection

Transcript: https://joyjoya.com/seo-copywriting-jewelry-marketing

00:00 - Start 5:49 - Primary Episode Content19:21 - Jewelry Brand Case Study 22:58 - The Gold Mine 28:11 - Jewelry and Marketing News Articles

Episode #239 - "SEO Content Opportunities and Keyword Research for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #239. In this episode, we'll be diving deeper into the world of Search Engine Optimization (SEO) for jewelry marketing. In our last episode, we gave you a taste of what SEO is and how it works. But in this episode, we're going to take it to the next level by showing you exactly how to conduct keyword research and find the perfect SEO-driven content ideas for your jewelry brand.

Now, I know we briefly touched on the concept of keywords in our previous episode, but today we're going to explore it in much greater detail. We'll teach you how to tailor your jewelry marketing content to rank higher on Google search results and give you the best possible chance of being discovered by potential customers.

And the best part? You don't need to spend a fortune to do it! With a little creativity and a deep understanding of your target audience (which we've been stressing throughout our Jewelry Marketing Jumpstart series), you'll be able to find plenty of low-cost or even free ways to improve your SEO game. So get ready to take your jewelry brand to the next level!

I'll be covering:

• Why it's important to be thoughtful about keyword research and proactive about finding content opportunities if you're serious about taking advantage of the benefits of SEO

• Where to find content ideas as well as keywords and how to choose the right ones for your jewelry brand

• How to see what your competitors are doing - and how to know if it might be worth trying to "one up" them with your content

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Dallas' Ylang 23 Partners with Immerss for Livestreamed Jewelry Shopping, Digital 'Clienteling' https://dallasinnovates.com/dallas-ylang-23-partners-with-immerss-for-livestreamed-jewelry-shopping-digital-clienteling/ New Features on Instagram Reels: Trends, Editing and Gifts https://about.fb.com/news/2023/04/instagram-reels-trending-audio-and-gifts-updates/ Instagram Remains a Priority Platform for Marketers. Here's Why https://www.adweek.com/social-marketing/instagram-remains-priority-platform-marketing-trends-2023/

Other links from this episode:

Keyword Tool: https://keywordtool.io/ JTV Referral Program - https://www.jtv.com/about/referral-program The E Myth Revisited - https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280 Desired Brand Effect - https://www.amazon.com/Desired-Brand-Effect-Saturated-Timeless/dp/1734322802/

Transcript: https://joyjoya.com/seo-keywords-jewelry-marketing

00:00 - Start 5:08 - Primary Episode Content 27:57 - Jewelry Brand Case Study 32:01 - The Gold Mine 39:37 - Jewelry and Marketing News Articles

Episode #238 - "A Beginner's Guide to SEO for Jewelry Marketing Content"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #238! Today, I'm diving into the exciting world of search engine optimization, or SEO for short. Now, I know that SEO can be a tricky topic for many jewelry entrepreneurs and marketers out there. It's often shrouded in mystery and can leave people feeling baffled.

But fear not! Throughout the next few episodes of the Jewelry Marketing Jumpstart series, I'm here to demystify SEO and help you understand what it is and how it works. By the end of this series, you'll have a clear understanding of this powerful marketing tactic and be ready to tackle it head-on, if you choose to do so.

I'll be covering:

• The basics of SEO to the various approaches you can take to optimize your website for search engines.

• How you can determine if SEO is the right focus for your jewelry business at this time

• What tools and resources you'll need to get started

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles: Behind the Text Message Marketing Boom https://www.businessoffashion.com/articles/marketing-pr/behind-the-text-message-marketing-boom/ Saks CMO on How Luxury Marketing is About Making it Both 'Aspirational and Really Easy' https://www.retailtouchpoints.com/topics/digital-marketing/saks-cmo-on-how-luxury-marketing-is-about-making-it-both-aspirational-and-really-easy 3 ways to drive sales with email https://martech.org/ways-to-drive-sales-with-email/

Other links from this episode:

MiaDonna: https://www.miadonna.com/ MiaDonna Screenshots: https://drive.google.com/drive/folders/1YHpZq0zEHPwqM96QkAwm1ZQMSP0fJlPc?usp=sharing

Keyword Tools:

https://www.wordstream.com/keywords https://answerthepublic.com/ https://ads.google.com/home/tools/keyword-planner/ https://ahrefs.com/webmaster-tools

Transcript: https://joyjoya.com/seo-jewelry-marketing-content

00:00 - Start 3:23 - Primary Episode Content 24:26 - Jewelry Brand Case Study 29:14 - The Gold Mine 36:22 - Jewelry and Marketing News Articles