Today’s guest is one of the most quietly powerful women in the entertainment industry — and someone who has shaped the careers of some of the most influential names in British media, music, and culture. Mary Bekhait is the Global CEO of YMU, the talent management powerhouse behind household names in TV, sport, music, digital, and literature. Her journey from a freelance music journalist and record store assistant to the boardroom is anything but linear — and it’s exactly that eclectic, strategic, and deeply human approach that has defined her leadership style.

In this episode, Mary lifts the curtain on what it really means to manage elite talent — from helping household names navigate global careers to scaling creator-led businesses in the age of equity deals, social-first strategy, and content IP. We talk about longevity in the spotlight, boardroom ambition, managing scandal with clarity, and what it takes to lead with impact — all while raising a daughter and reshaping one of the UK’s most influential agencies in the post-COVID era.

Mary doesn’t chase the spotlight herself — but she’s been instrumental in building and protecting the people who do. So if you’ve ever wondered what it really takes to go the distance — in fame, in leadership, or in life — this one’s for you.

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