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"Ask for help. It sounds obvious, but most entrepreneurs don't know how to."

In this episode of Master Delegator, Kristy Yoder interviews Natanya Wachtel, founder of New Solutions Network and the Natanya Experience media platform. With expertise in behavioral science and entrepreneurship since 2008, Natanya bridges science, storytelling, business, and personal transformation.

Natanya candidly shares her founder journey, including mental health struggles that transformed her leadership approach. She unpacks entrepreneurs' hidden burdens, the toxic productivity myth, and why asking for help is so powerful. The conversation highlights effective delegation—both in business and home life—and building supportive teams.

They explore whether "doing it all" leads to success or burnout, entrepreneurs' complicated relationship with productivity, and how technology can free up creative energy while preserving irreplaceable human connection.

Key Takeaways:

• Entrepreneurial struggles are normal—the key is getting back up and seeking support
• Examine where your time goes and let go of tasks that don't bring joy
• Delegate at home and work to create resilience and buy-in
• Focus on meaningful goals, not just being busy
• Use technology and team members—there's no prize for doing everything yourself
• Success isn't about visibility—peace and sustainable systems matter more than follower counts
• Start with basics: rest, connection, routines, and asking for help

As Natanya puts it: "The sooner you can have a shared workload, the more ultimately you will be able to earn the money to really comfortably pay that staff... At the end of the day, there's only one of you."

Resources:

• Evermore: Natanya's free mental resilience app with audio journaling (evermore.io)
• "Talk Dirty to Your Brain": Upcoming audiobook on hacking your subconscious (Summer 2024)

Connect with Natanya on LinkedIn to learn more about her work.

Tune in for the full conversation on sustainable entrepreneurship, the reality behind hustle culture, and building a business you truly love.

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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In this episode of Master Delegator, we explore how entrepreneurs can implement Tim Ferriss's "The 4-Hour Workweek" principles in their actual businesses. We offer practical approaches to streamline your workload, automate repetitive tasks, and delegate effectively—allowing you to accomplish more while working less. 

What You'll Learn:

• Pinpoint the critical 20% of tasks that yield 80% of your results.
• Implement actionable delegation strategies, freeing yourself from tasks that don't require your unique expertise.
• Utilize accessible automation tools, demystifying the process and eliminating the need for technical prowess.
• Conduct a "work-free" test run to validate your business's ability to operate independently.
• Cultivate a CEO-like approach to time management, prioritizing strategic decisions and team empowerment.

Key Points:

• The "Lazy Entrepreneur" Defined:
  • Dispelling the misconception of idleness; embracing strategic efficiency.
  • Focusing on optimal output through smart delegation and automation.
  • Building a business that serves you, not the other way around.
• Step 1: Mastering the 80/20 Rule:
  • Understanding the Pareto Principle's profound impact on productivity.
  • Identifying high-impact vs. low-impact activities through targeted questioning.
  • Illustrative example: Scaling a VA agency by prioritizing marketing and delegation.
  • Your 7-Day 80/20 Challenge: Task tracking, categorization, and strategic elimination.
• Step 2: Strategic Delegation:
  • Prioritizing elimination over delegation.
  • Delegating tasks that don't align with your expertise or passion.
  • Creating a "Not Me" list and leveraging Virtual Assistants effectively.
  • Implementing SOPs for seamless task execution.
• Step 3: Embracing Automation:
  • Demystifying automation with user-friendly tools.
  • Automating emails, scheduling, invoicing, and marketing processes.
• Step 4: The "Work-Free" Test:
  • Gradually testing your business's autonomy.
  • Identifying and rectifying operational gaps.
  • Building a resilient, self-sustaining business model.
• Step 5: Time Protection and Team Empowerment:
  • Batching tasks, setting boundaries, and mastering the art of saying "no."
  • Cultivating a culture of trust and empowering your team to make informed decisions.

Action Items:

• Identify your high-impact 20% tasks.
• Create and act on your "Not Me" list.
• Implement automation strategies.
• Conduct a "work-free" test run.
• Protect your time and empower your team.

Connect With Us:

• Subscribe to The Master Delegator Podcast
• Leave a review to support the community.
• Explore our VA services.

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

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With AI tools popping up everywhere, many business owners are asking: Do I still need a VA? Can AI replace my team? The truth is, AI and VAs each have their own strengths, and knowing when to use automation versus delegation is the key to running an efficient, scalable business.

By the end of this episode, you’ll have a clear game plan for what to automate with AI and what to delegate to a VA, so you can maximize productivity and free up your time for high-impact tasks.

What You’ll Learn in This Episode:

✅ The key differences between AI tools and Virtual Assistants (VAs)
✅ What tasks should be automated with AI to save time
✅ What tasks require a VA’s human touch for creativity and strategy
✅ How to combine AI and VAs for maximum business efficiency
✅ Practical examples of automation and delegation in action

AI vs. VAs: The Breakdown

What AI Can Handle:

🔹 Repetitive, rule-based tasks that don’t require human judgment
🔹 Automated email responses & chatbots for FAQs
🔹 Social media scheduling & content repurposing
🔹 Data entry, reports, and invoice processing
🔹 Transcriptions & meeting notes with tools like Otter.ai
🔹 Basic customer support & ticket filtering

What VAs Do Best:

🔹 Personalized customer service & relationship management
🔹 Creative marketing & content creation with brand personality
🔹 Research & strategic decision-making beyond raw data
🔹 Project & team management, ensuring accountability
🔹 Sales & lead generation that builds real connections

The Hybrid Approach: AI + VAs

🔹Use AI for initial drafts, VA for refinement
🔹AI for scheduling, VA for engagement
🔹AI for data tracking, VA for trend analysis

Final Thoughts

The winning strategy isn't choosing between AI or VAs—it's leveraging both strategically:

🔹Automate repetitive, rule-based tasks with AI
🔹Delegate decision-making, strategy, and relationship-based tasks to VAs
🔹Combine these approaches for maximum efficiency and freedom

If you don’t have a VA yet—now is the time to start! A great virtual assistant will help you manage both AI tools and daily operations, freeing up your time for what truly matters.

Need help finding a skilled VA? Visit our website, and we’ll match you with the perfect assistant for your business!


Connect With Us:

🎙️ Subscribe to The Master Delegator Podcast
⭐ Leave a review
📱 Share with fellow entrepreneurs
🔄 Check out our VA services to start your delegation journey

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Send us a text

"There's gotta be another way...there has to be a better way."

In this episode of the Master Delegator podcast, Kristy Yoder sits down with Scott Ritzheimer, a seasoned entrepreneur who has helped over 20,000 organizations start and scale. Despite beginning his entrepreneurial journey unexpectedly, Scott has built and sold successful businesses, bringing deep insights into the common challenges founders face.

Scott shares his unique journey from initially not aspiring to be an entrepreneur to falling in love with business. He discusses the loneliness that often accompanies leadership roles and how discovering predictable business life cycle stages changed his perspective and business trajectory. Scott describes the transformative power of recognizing patterns in business growth and the relief and direction it brings to founders feeling stuck.

The episode touches on stages of entrepreneurial evolution, emphasizing the importance of different skills and mindsets at each stage. Scott highlights how founders can navigate these stages effectively, fitting their vision of freedom and success.

Key Takeaways:

• Founders often face loneliness and isolation; recognizing you're on a shared path can bring relief and direction.
• Business growth has distinct stages; understanding your current stage can illuminate the way forward.
• The skills required in early stages, like problem-solving, differ from later stages that require delegation and leadership.
• Scaling your business doesn't inherently make it better; know what kind of growth aligns with your goals.

As Scott insightfully noted: "The greatest freedom changes by stage." Recognizing and embracing the joy of your current business stage is key to achieving balance and success, reinforcing that bigger isn't always better.


Connect with Scott Ritzheimer:

🔗Connect with Scott on LinkedIn
🔗Scott’s IG: @scottritzheimer
🔗Learn mor about Scale Architects: https://www.scalearchitects.com/

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

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Hey there, lazy entrepreneurs! Welcome back to Master Delegator, the podcast where we help you work smarter, not harder. Today, we’re diving into what it truly means to be a lazy entrepreneur—and why the most successful business owners embrace this mindset.

Forget the grind culture—real success comes from focusing on what actually moves the needle while outsourcing, automating, and building systems that keep your business running without you. If you’ve ever felt guilty for wanting to work less, this episode is going to change the way you see entrepreneurship.

What You’ll Learn in This Episode:

✅ What a lazy entrepreneur really is (hint: it’s not about avoiding work!)

✅ Why lazy entrepreneurs are often more successful than those who hustle 24/7

✅ The 80/20 rule and how it helps you work less but achieve more

✅ How to delegate like a pro and free yourself from the daily grind

✅ Simple automations that will save you hours each week

✅ How to build a business that runs without you

✅ Steps to shift your mindset and embrace the lazy entrepreneur lifestyle

Key Takeaways:

🛠 The 80/20 Rule: Focus on the 20% of tasks that drive 80% of your results.

🛠 Master Delegation: Hire a virtual assistant or team to handle low-impact tasks.

🛠 Automate Everything You Can: Use tools for scheduling, emails, and payments.

🛠 Trust Your Team: Micromanaging keeps you stuck—empower others to take ownership.

🛠 Build a Self-Sustaining Business: Your goal is freedom, not endless work.

Connect With Us:

🎙️ Subscribe to The Master Delegator Podcast

⭐ Leave a review

📱 Share with fellow entrepreneurs

🔄 Check out our VA services to start your delegation journey

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Send us a text

What happens when you’re forced to step away from your business during its most challenging season? For Jeremy Harrison, founder of Spire and professional EOS Implementer, delegation wasn’t just a leadership strategy—it was the key to his company’s survival.

In this episode, Jeremy shares how trusting his team and implementing EOS (Entrepreneurial Operating System) allowed his business to thrive, even when he faced personal and professional hardships. He opens up about losing his biggest client, experiencing a personal tragedy, and how his leadership team stepped up in ways he never imagined.

If you’ve ever struggled with letting go of control, trusting your team, or scaling your business without burnout, this conversation is packed with actionable insights to help you build a company that runs smoothly—without you having to do it all.

🔥 What You’ll Learn in This Episode:

✔️ Why most entrepreneurs struggle with delegation—and how to overcome it.
✔️ How EOS (Entrepreneurial Operating System) transformed Jeremy’s business and leadership.
✔️ The hardest season of his life—and how his team saved his company.
✔️ The importance of hiring the right people and trusting them to lead.
✔️ How to build a business that thrives without you being involved in everything.
✔️ Why delegation isn’t just about offloading tasks—it’s about empowering your team.

🚀 Resources & Links:
🔗 Connect with Jeremy Harrison on LinkedIn: https://www.linkedin.com/in/jeremyrharrison/
🔗 Learn more about EOS (Entrepreneurial Operating System): https://www.eosworldwide.com/
🔗 Check out Jeremy’s marketing agency, Spire: https://www.spiread.com/

🎧 Enjoyed this episode? Leave us a review and share it with fellow business owners who need to hear this!

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Send us a text

In this episode of The Master Delegator Podcast, We dive deep into a common but dangerous mindset that holds business owners back: the need to do it all. If you’ve ever struggled with delegating or felt like no one can do things as well as you, this episode is for you. Learn why letting go is so difficult, how it’s limiting your business growth, and actionable steps to start trusting your team and working smarter.

Key Takeaways:

Why Letting Go Is So Hard

• Emotional attachment to your business makes delegating feel risky.
• The belief that no one else can do the job as well as you can.
• Fear of mistakes or loss of control can keep you stuck.

The Turning Point: Realizing You Can’t Do It All

• How burnout forced Kristy to rethink her approach to leadership.
• The first small step she took to delegate and how it changed everything.
• The power of trusting your team and focusing on the bigger picture.

Steps to Let Go and Trust Your Team

1. Build a Strong Team – Hire people who align with your vision and values.
2. Create Clear Systems – Use documented workflows and project management tools.
3. Start Small – Delegate a low-risk task and build from there.
4. Communicate & Empower – Set expectations, but give autonomy.
5. Embrace Imperfection – Mistakes are learning opportunities, not failures.
6. Focus on Leadership – Your role is to guide, not micromanage.

The Transformation That Comes With Letting Go

• More time for big-picture growth and personal life.
• A stronger, more motivated team that feels trusted.
• Business growth that’s no longer dependent on you doing everything.

Action Steps for You:

1. Identify one task to delegate this week
2. Document your most common processes
3. Schedule time for strategic thinking
4. Trust your team with increased responsibility

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Send us a text

In this episode of Master Delegator, We challenge the toxic hustle culture mindset and uncover what truly drives success. If you find yourself constantly busy but not making real progress, this episode is for you! Kristy discusses the difference between busyness and productivity, why working smart beats working hard, and how to leverage the 80/20 rule to scale your business efficiently. Plus, she tackles the biggest struggles entrepreneurs face with delegation and shares actionable steps to help you work smarter, not harder.

Key Takeaways:

• Productivity is about results, not activity
• 80% of your results come from 20% of your efforts
• Delegation is essential for scaling your business
• Start with small steps to build delegation confidence

Episode Highlights:


The Illusion of Busyness

• The crucial difference between being busy and being productive
• Why packed schedules don't always equal progress
• How to identify if you're trapped in the busyness cycle

Working Hard vs. Working Smart

• Breaking down the misconception of constant hustle
• Real-world example: Scaling a bakery business
• Why working longer hours isn't the answer to growth

The 80/20 Rule in Action

• Understanding the Pareto Principle in Business
• How to identify your highest-impact activities
• Practical applications for revenue and client management

Breaking Through Delegation Barriers

• Common reasons entrepreneurs resist delegation
• Overcoming perfectionism and control issues
• Starting small with delegation: A step-by-step approach

Actionable Challenge:
Take 15 minutes today to audit your tasks. Identify your top 20% high-impact activities and pick one low-priority task to delegate or automate. Small shifts lead to big results!

Resources Mentioned:

• Mailchimp
• ConvertKit
• Buffer
• Hootsuite
• QuickBooks
• FreshBooks

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Send us a text

“The constant, proactive monitoring of your business’s profitability - that is a true growth strategy.”

In this episode of the Master Delegator podcast, Kristy Yoder interviews Lance Johnson, a seasoned multi-business entrepreneur and the founder of Amplo Media, a digital marketing agency specializing in lead generation and customer acquisition. With a rich history of diverse entrepreneurial endeavors starting in his teenage years, Lance brings invaluable insights into effectively managing and scaling businesses.

Throughout the episode, Lance shares his journey from importing farm supplies at 17 to establishing a prominent digital marketing firm. He delves deep into the critical importance of active profitability monitoring and cash flow management for sustainable growth. Lance discusses the necessity of setting profitability targets and repeatedly emphasizes the reinvestment of profits to fuel further business expansion.

The discussion also explores Lance’s innovative approach to Human Resources, particularly in service-based companies. He advocates for a "slow to hire, fast to fire" strategy, stressing the importance of hiring the right fit for future growth and swiftly addressing underperformance. Amplo Media’s positive Performance Improvement Plans (PIPs) and commitment to employee development highlight their dedication to nurturing talent while deftly managing potential exits.

Key Takeaways

1. Monitor profitability beyond bank statements to strategically reinvest in growth.
2. Ideal gross profit for small service-based businesses is about 30%; aim for a net profit of 10-20%.
3. Adopt a “slow to hire, fast to fire” approach to ensure the right fit and maintain high performance.
4. Regularly update projections for customer revenue and expenses to manage cash flow effectively.
5. Define your version of business success and align your actions to meet those goals, impacting both personal life and professional sustainability.

Lance poignantly emphasized: "Entrepreneurship is vital for vibrant communities, and effective financial management is pivotal for business sustainability and growth." Embrace the insights shared in this episode to refine your strategies, foster community impact, and secure your entrepreneurial success.

Check out the full episode for more of Lance’s expert advice and fascinating entrepreneurial journey!


Learn more about Lance Johnson here:
LinkedIn
amplomedia.com

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Send us a text

"Why do you feel like you need a video in the first place?"

In this episode of the Master Delegator podcast, Host Kristy Yoder interviews Chardeney Mason, a talented videographer and creative entrepreneur based in the Bay Area. Chardeney shares her dynamic journey from working remote jobs and temp positions to founding her own videography business, Chardeney Mason Creations.

Chardeney delves into the intricacies of overcoming self-doubt and how she built her confidence to become more visible in front of the camera. She offers actionable advice for those looking to start or enhance their video content—whether you prefer faceless videos or stepping into the spotlight. Chardonnay’s innovative tips include using technology like glasses or phone setups for recording, and gradually increasing comfort levels with voiceovers and texts before showing your face.

The conversation also highlights the significance of understanding your audience and targeting your communication effectively. Chardeney emphasizes the importance of client collaboration and aligning with the business strategy, especially when it comes to video marketing.

Key Takeaways

• Build confidence gradually with faceless videos or by recording natural settings.
• Remind yourself of your unique perspective to overcome self-doubt.
• For introverts, start with the most comfortable medium and gradually increase exposure.
• Understand your audience clearly and target communication effectively.
• Plan ahead to balance daily tasks with marketing and client outreach.

As Chardeney inspiringly stated, “Allowing your light to shine can inspire others.” Embrace her valuable advice, take incremental steps to build your confidence, and let your unique voice resonate through your content.

Learn more about Chardeney Mason here:
www.chardeneymasoncreations.com
@ChardeneyMason
@ChardeneyMasonCreations

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.