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"Why do you feel like you need a video in the first place?"

In this episode of the Master Delegator podcast, Host Kristy Yoder interviews Chardeney Mason, a talented videographer and creative entrepreneur based in the Bay Area. Chardeney shares her dynamic journey from working remote jobs and temp positions to founding her own videography business, Chardeney Mason Creations.

Chardeney delves into the intricacies of overcoming self-doubt and how she built her confidence to become more visible in front of the camera. She offers actionable advice for those looking to start or enhance their video content—whether you prefer faceless videos or stepping into the spotlight. Chardonnay’s innovative tips include using technology like glasses or phone setups for recording, and gradually increasing comfort levels with voiceovers and texts before showing your face.

The conversation also highlights the significance of understanding your audience and targeting your communication effectively. Chardeney emphasizes the importance of client collaboration and aligning with the business strategy, especially when it comes to video marketing.

Key Takeaways

• Build confidence gradually with faceless videos or by recording natural settings.
• Remind yourself of your unique perspective to overcome self-doubt.
• For introverts, start with the most comfortable medium and gradually increase exposure.
• Understand your audience clearly and target communication effectively.
• Plan ahead to balance daily tasks with marketing and client outreach.

As Chardeney inspiringly stated, “Allowing your light to shine can inspire others.” Embrace her valuable advice, take incremental steps to build your confidence, and let your unique voice resonate through your content.

Learn more about Chardeney Mason here:
www.chardeneymasoncreations.com
@ChardeneyMason
@ChardeneyMasonCreations

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"I just got to a point where I just realized if I'm going to sustain a business long term, I can't do this myself."

In this episode of the Master Delegator podcast, host Kristy Yoder sits down with Gabe Gibitz, the founder of Blueguru Marketing, to explore the intersection of business marketing and theology. They highlight the importance of authenticity and trust in business communications.

Gabe Gibitz shares his unique journey, from initially aiming for a medical career to pivoting to music and eventually establishing himself in the marketing realm. With two theology degrees and rich experience in digital marketing, Gabe emphasizes the pivotal role trust and empathy play in building meaningful connections with customers and clients.

Throughout the episode, Gabe and Kristy discuss the challenges businesses face in today's digital landscape, particularly the lack of empathy and understanding of customer perspectives. Gabe underscores the importance of truly listening to clients, identifying their core problems, and providing tailor-made solutions. Additionally, they delve into the significance of consistent branding, honest communications, and the necessity of routine self-assessment and realignment in business practices.

Key Takeaways:

1. Trust and Authenticity
   : Trust is foundational in SEO, branding, and communications. Being honest, even about mistakes, builds credibility.
2. Empathy
   : Understand and walk in your customer's shoes to improve their journey and your communication.
3. Listening
   : In initial client meetings, focus on understanding problems rather than just pushing services.
4. Daily Rhythm and Prioritizing Tasks
   : Focus on tasks only you can do and delegate the rest, ensuring a sustainable workload and business growth.
5. Building a Strong Team
   : Continuous check-ins and feedback loops foster mutual accountability and trust within your team.
6. Family Values and Balance
   : Prioritize being present with family and balance professional responsibilities with personal life effectively.
7. Delegation
   : Shift from a 'how' mentality to a 'who' mentality to scale your business and ensure personal well-being.

In Gabe’s insightful words: "Surround yourself with a supportive team to free up time and pursue your true purpose." 

Learn more about Gabe Gibitz here:
blueguru.marketing
linkedin.com/in/gabegibitz

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"Business is nothing more than a series of tasks that you get paid to do."

In this episode of the Master Delegator podcast, Kristy Yoder interviews Shaun Whynacht from Bluecow Marketing, an expert in marketing automation dedicated to making business owners' lives easier by optimizing their workflow through automation. Shaun delves into the fundamental categorization of tasks – revenue-generating, potentially revenue-generating, and non-revenue-generating – and explains how automating or outsourcing non-essential tasks can free up valuable time for entrepreneurs.

Throughout the episode, Shaun shares his entrepreneurial journey, starting from his youthful days as a DJ to becoming a multifaceted entrepreneur with over 20 years of experience. His real-life examples, such as reducing the time to complete marketing assessments from several days to less than 8 hours using AI and CRM tools, underscore the transformative power of automation.

Shaun also talks about the different types of tasks that can be automated, from pre-meeting preparations and post-meeting follow-ups to ongoing relationship management. He emphasizes the importance of using automation to enhance efficiency in potentially revenue-generating tasks and the necessity of maintaining a human touch, particularly in true revenue-generating activities where personal relationships are key.

Key Takeaways

Automate or delegate non-revenue-generating tasks like taxes, bookkeeping, and cleaning to focus on growing your business.

Enhance efficiency in potentially revenue-generating activities with automation, such as content creation and client follow-ups.

Always maintain a human touch in tasks that directly generate revenue; automation should augment, not replace, personal engagement.

Reflect on your achievements and seek support to combat self-doubt, a common challenge among entrepreneurs.

Stay open to new technologies and tools, such as AI and project management systems, to continually improve your business processes.

As Shaun powerfully stated: "Your well-being, your health is one of the key drivers of your business. If you don't have that, you cannot run a business." Embrace automation to handle repetitive tasks, allowing you to focus on what truly matters – growing your business and personal fulfillment.

Check out the full episode for more of Shaun Whynacht's insights!

Learn more about Shaun Whynacht here:

https://www.bluecowmarketing.ca

https://www.linkedin.com/in/shaunwhynacht

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“We don't chase freedom. We build it.”

In this episode of the Master Delegator podcast, Kristy Yoder sits down with Elisabeth Bourke, the owner and chief system strategist at Afro Coach Operations agency. Elisabeth is dedicated to helping agencies and service providers streamline their operations for sustainability, reducing the risk of burnout, and achieving a healthier work-life balance.

Elisabeth shares her compelling journey from experiencing burnout—after moving from the US to Australia—to starting her agency focused on operational systems. Throughout the episode, Elisabeth emphasizes the crucial role of clear communication policies and boundaries in maintaining work-life balance. She advises business owners to begin by establishing three essential policies to create space for rest and experimentation. Elisabeth underscores the importance of having effective systems to enforce these policies and ensure processes are efficient for team members.

In addition to discussing the significance of policies and processes, Elisabeth shares practical tips on assessing the support needed to streamline operations, from hiring virtual assistants to optimizing processes and restructuring business offers. The conversation also touches on how policies can protect team members and allow trust in their capabilities, thereby reducing the need for constant oversight.

Key Takeaways:

1. Establish clear communication policies and boundaries to maintain work-life balance.
2. Start with three essential policies or decisions to create space for rest, experimentation, and the direction of the business.
3. Implement effective systems to enforce policies and make processes efficient for your team.
4. Assess the support needed for your business, whether it be hiring a VA, optimizing processes, or restructuring your offerings.
5. Slow down and address burnout by identifying the main stressors—be it the why, who, or how—and reassessing your approach.

Tune in to hear Elisabeth's insightful recommendations on navigating burnout, the importance of operational sustainability, and how to build a business that supports both personal and professional growth.

Learn more about Elisabeth Bourke here:
Website: theafrocoach.com
Instagram: instagram.com/elisabethjackson

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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“Don't even think about what platform you're going to use or what you want to use until you have your requirements down.”

In this episode of the Master Delegator podcast, Kristy Yoder interviews Lars Helgeson, founder and CEO of Greenrope, a company offering a comprehensive CRM and marketing automation solution. Lars shares invaluable insights from his 25-year journey in business, emphasizing the crucial elements of customer satisfaction, responsiveness, and feedback management.

Throughout the episode, Lars provides a deep dive into the importance of carefully selecting a CRM platform to manage marketing, sales, and customer service effectively. He highlights the role technology, automation, and AI play in scaling businesses and enhancing customer interactions, while also sharing his personal experiences and challenges as an entrepreneur.

The conversation explores the sacrifices and rewards of entrepreneurship, with Lars discussing the importance of trust, verification, and transparency in managing a small, flat-structured team. He also underscores the significance of integrating information across different business functions to create a cohesive and efficient operational system.

KEY TAKEAWAYS

• Customer satisfaction and feedback management are vital for business success.
• Carefully consider your CRM requirements to efficiently manage marketing, sales, and customer service.
• Utilize technology, automation, and AI to scale your business and improve customer interactions.
• Trust, but verify: Use transparency and automated tools to monitor and validate work.
• Embrace autonomy, lifestyle balance, and the vision of leaving a meaningful legacy.
• Sacrifice and rewards are part of the entrepreneurial journey; maintain resilience.

As Lars insightfully stated: "The desire for autonomy, lifestyle balance, and creating a legacy – that is entrepreneurship." Embrace the journey, learn from setbacks, and prioritize the right tools and team to build a successful business.

Check out the full episode for more of Lars's entrepreneurial wisdom!

Learn more about Lars Helgeson here:
https://www.larshelgeson.com
https://www.greenrope.com
https://www.completecrm.com
https://www.linkedin.com/in/larshelgeson

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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“You have to make sure that you set up your team for success.”

In this special 200th episode of the Master Delegator podcast, host Kristy Yoder is joined by her Smart VAs Senior Operations team, Miguel, Lexxie, and Regine to dive deep into the art of delegating tasks to virtual assistants (VAs). With their extensive experience, they discuss powerful strategies and share personal anecdotes that shed light on the nuances of effective task delegation.

Kristy Yoder kicks off the episode by emphasizing the importance of trust and taking calculated risks when hiring a virtual assistant. Drawing from her own experiences, she highlights the need to invest time in building a strong relationship with VAs. Lexxie adds further value by stressing the importance of assessing team members’ strengths, providing clear instructions, and setting appropriate expectations, accompanied by regular check-ins. Regine offers a valuable perspective, reminding listeners that clients might expect fast task completion due to their own expertise but should allow VAs some learning and adjustment time.

Lexxie and Regine both underscore the significance of setting clear objectives and maintaining open communication, noting that these factors are crucial for successful task delegation. Miguel shares his observations on common pitfalls, like micromanaging and lack of clarity from clients, reiterating the need for trust to prevent inefficiencies and encourage business growth.

Throughout the episode, listeners will uncover several golden nuggets of wisdom about the importance of collaboration, as Kristy and her guests compare managing VAs to nurturing business relationships. They discuss how effective leadership, orientation, and training can significantly impact productivity and client satisfaction.

KEY TAKEAWAYS

1. Trust and Patience are Crucial: Build a strong relationship with your VAs, trust them with tasks, and give them time to understand your business.
2. Clear Objectives and Communication: Clearly outline expectations and maintain open lines of communication to prevent misunderstandings and delays.
3. Assess and Match Skills Effectively: Understand the task requirements and match them with the appropriate VA skillset for efficient completion.
4. Time Management and Realistic Deadlines: Allocate time based on task complexity and communicate feasible deadlines to avoid unnecessary pressure.
5. Invest in Training and Guiding: Spend quality time training and orienting your VAs to set them up for success and long-term productivity.

Tune in to this landmark episode for more invaluable insights from our seasoned guests and enhance your task delegation strategies with VAs!

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“Companies run by women tend to be asked different questions when it comes to investors.”

In this episode of the Master Delegator podcast, Kristy Yoder discusses profoundly with Zuri Dacosta, the founder of Beanworx, a company dedicated to helping women-led businesses secure funding and close the equity gap. Zuri’s passion centers on providing alternative funding methods, such as equity crowdfunding, to address the substantial disparities in venture capital funding that women entrepreneurs face. 

Zuri provides insights into the different types of crowdfunding, the importance of understanding one's community, and the significance of storytelling in engaging potential investors. She also candidly discusses the challenges she faced in the industry, including the gender biases that result in women-led businesses being scrutinized differently by investors. Despite these hurdles, Zuri shares her optimism and the incremental progress being made, highlighted by the slight increase in venture capital funds allocated to women-led businesses.

The conversation explores Zuri’s strategies for maintaining a work-life balance amidst her entrepreneurial efforts and a full-time job. She emphasizes the necessity of rest, time management, and the sacrifices sometimes required to achieve long-term goals.

Key Takeaways

• Statistics Awareness:
   Understand the significant equity gap in venture capital funding for women-led businesses.
• Crowdfunding Basics:
   Learn about the types of crowdfunding and how equity crowdfunding can be a game-changer for women entrepreneurs.
• Community Engagement:
   Tap into your community and network to build support around your business story.
• Gender Bias in Investment:
   Recognize the different standards applied to women-led businesses and the importance of advocacy for equity.
• Work-Life Balance:
   Implement time management strategies and make intentional sacrifices to maintain a healthy balance.

Dive into this episode for an inspiring conversation on breaking barriers and forging new paths for women entrepreneurs!

Learn more about Zuri Dacosta here:
LinkedIn: https://www.linkedin.com/in/zuri-da-costa-841561145/
Website: https://beanworx.co/

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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Do you want to learn how to hire a virtual assistant? Access our free training.

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“If it hits the calendar, it's real. It's happening.”

In this episode of the Master Delegator podcast, Kristy sits down with Stephanie Polcyn, a seasoned business marketing strategist and podcast producer. Stephanie shares her remarkable journey from a corporate career to becoming a stay-at-home mom who homeschools her children, all while building a successful business. Her insights are invaluable for mompreneurs trying to navigate the complexities of balancing personal and professional responsibilities.

Stephanie dives deep into the essence of setting boundaries and effectively communicating priorities. She emphasizes the importance of clear communication with family and setting non-negotiable time blocks for both personal and professional tasks. Her practical tips include using both digital and paper calendars to keep everyone in sync and delegating responsibilities to children to create a cohesive family dynamic. Moreover, she discusses the significance of overcoming self-doubt and imposter syndrome by prioritizing internal work and aligning one’s actions with faith and personal growth. For any mompreneur, her strategies provide a blueprint for achieving a balanced and fulfilling life.

Key Takeaways:

1. Time blocking and communication are crucial for managing multiple responsibilities effectively. Use both digital and paper calendars to organize work and family schedules.
2. Delegation is key. Even children can be given responsibilities to help manage household and work tasks.
3. Overcoming self-doubt and imposter syndrome is essential. Face your fears, prioritize your faith, and view both successes and failures as learning opportunities.
4. Set boundaries that reflect your priorities, don't be afraid to say no, and communicate openly with your partner.

Stephanie’s insights and experiences offer invaluable advice for anyone balancing personal and professional life challenges. From managing self-doubt to setting priorities and time management, this episode provides a wealth of knowledge for mompreneurs and business owners alike.

Check out the full episode for more of Stephanie’s insights and practical tips!

Learn more about Stephanie Polcyn here:
Instagram: https://www.instagram.com/stephpolcyn/
Website: www.stephaniepolcyn.com

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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Do you want to learn how to hire a virtual assistant? Access our free training.

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“Everybody should have an accountant or someone taking care of their finances.”

In this episode of the Master Delegator podcast, Kristy Yoder interviews Latesha Lynch, an entrepreneur and marketing strategist, who shares her transformative journey of self-growth and managing her business during challenging times. Lastesha’s story exemplifies the importance of leadership development, proper delegation, and balancing personal well-being with business success.

Throughout the episode, Latesha recounts her early days of business expansion, the pitfalls of her initial hiring attempts, and the impactful lessons she learned about effective leadership. She shares candidly about hiring an Operations and Marketing Manager (OBM) who eventually fired her, along with facing issues with an underperforming social media manager. These experiences highlighted her need for stronger leadership skills, which led her to a transformative leadership retreat.

The conversation delves into the significance of treating a business like a full-time job, the importance of re-evaluating pricing strategies, and the ongoing struggle to balance work and personal life. Latesha also reflects on the value of proper team training and preparation, acknowledging her impatience and initial misconceptions about outsourcing.

Key Takeaways:

• Leadership and Self-Development: Proper leadership skills are crucial for managing a team and achieving business success. Engaging in self-reflection and training, as Latesha did through a leadership retreat, can profoundly impact one's ability to lead effectively.
• Hiring and Training: A successful team requires proper training and clear communication. Assumptions about skills can lead to challenges, so it's vital to invest time in preparing your hires thoroughly.
• Balance and Self-Care: Avoiding burnout is critical. Latesha emphasizes the importance of incorporating self-care and joy into your daily routine to maintain a sustainable work-life balance.
• Pricing and Profitability: Pricing your services correctly is essential. Latesha shares how she transformed her business by adjusting her pricing strategy to reflect the true value of her offerings.

Check out the full episode for more of Latesha’s invaluable advice!

Learn more about Latesha Lynch here:
https://www.instagram.com/hermarketingcoach/
https://hermarketingcoach.com/
https://hermarketingcoach.com/revolutionary-ceo-podcast/

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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Do you want to learn how to hire a virtual assistant? Access our free training.

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“Hire for character, train for skill”

In this episode of the Master Delegator podcast, Kristy Yoder interviews Christiane Schroeter, a full-time professor, business owner, and host of the podcast "Happy, Healthy Hustle." With a passion for increasing happiness and empowering female entrepreneurs, Christiane runs her business "Hello, Happynest" and focuses on making wellness minimalistic and cost-efficient.

Throughout the episode, Christiane shares the significance of delegating tasks thoughtfully and likens it to the process of an airplane taking off, short-cutting the timeframe to success. She emphasizes the need to identify one's passion and focus on these areas while delegating the rest. Christiane discusses her effective hiring strategy that prioritizes character over skill, providing valuable insight into building a productive and enjoyable team.

Christiane also highlights the key role of self-care in entrepreneurship, discussing how prioritizing personal well-being is essential to thriving in business. She advises entrepreneurs to think about their legacy and align day-to-day activities with broader goals, avoiding the pitfall of taking on too much at once.

Key Takeaways

• Delegating tasks gradually and carefully is critical to avoid overwhelming your team and ensure effective execution.
• Effective hiring focuses on character over skill, building a team that aligns with your thinking and enhances interactions.
• Balance self-care with business demands; your well-being drives your entrepreneurial success.
• Be authentic and open in communication to foster a transparent and productive work environment.
• Align day-to-day activities with your broader goals and legacy to maintain focus and intentional progress.
• Use meaningful dates in the calendar as milestones to track progress and stay motivated.

As Christiane emphasized: "Think about your legacy and what you want to be known for. Align your daily activities with your broader goals, enabling you to live a purposeful and fulfilled entrepreneurial journey."

Check out the full episode for more of Christiane's enlightening insights!

Learn more about Christiane Schroeter here:
Hello Happy Nest, https://hellohappynest.com/
Podcast: https://hellohappynest.com/podcast/
Instagram: https://www.instagram.com/hello.happy.nest/
YouTube: https://www.youtube.com/@hellohappynest
Facebook: https://www.facebook.com/HelloHappyNest
LinkedIn: https://www.linkedin.com/in/christianeschroeter/
TikTok https://www.tiktok.com/@hello.happy.nest

Free planner:
https://hellohappynest.thrivecart.com/petite-practice-planner/?coupon=PODCASTS

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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