Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter

In this episode, I break down how to use storytelling to become a better marketer, connect more deeply with your audience, and build a brand that resonates.

Story is the most powerful tool to compel the human brain.

If you want your message to land—whether in content, emails, or even Christmas party convos—you need to learn how to tell a better story.

Here's what I cover:

• My real, personal story (following a 10-step framework)
• Why storytelling is the secret weapon for better marketing
• The 10 essential components every great story needs
• How to use this framework for your brand, content, or business
• Why your story is more valuable than your strategy

🧠 The 10-Step Story Framework: 1. What's your backstory? 2. What's your goal? 3. What are your external struggles? 4. What are your internal struggles? 5. What wall did you hit? 6. What was your epiphany? 7. What was your plan? 8. What conflict did you face? 9. What was the result? 10. What was the transformation?

This isn't a hack—it's a structure. You already have the stories. Now you have the framework to tell them in a way that connects, converts, and compels.

If you want better marketing, more engagement, and a stronger brand—just tell better stories.

⏱️ Chapters:

• 00:00 Why Storytelling Matters in Business
• 01:15 Reading My Own 10-Step Story
• 04:45 Step-by-Step Breakdown of the Framework
• 13:20 How to Apply This to Your Marketing and Messaging
• 15:30 Why Most People Think They Don't Have a Story (and Why They're Wrong)
• 17:10 Storytelling for Brand, Content, and Connection

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#storytelling #branding #marketingstrategy #personalbrand #betterhumanbusiness