AI-generated content is flooding search results, making topical authority more critical than ever. Daniel Horowitz, SEO strategist at Informatica, shares how enterprise brands can maintain competitive advantage as search behavior shifts across multiple platforms including Google's AI mode, Perplexity, and social search channels. The discussion covers strategic approaches for establishing semantic relationships through advanced internal linking architectures and building cross-platform authority signals that perform in both traditional and AI-powered search environments.

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