Will Basta, an LA native and forward-thinking entrepreneur, brings a wealth of experience in e-commerce, venture capital, and digital innovation. As the co-founder of ACV, an e-commerce management, logistics, and marketing firm, Will contributes strategic insight and leadership to build brands and grow online businesses for 

savvy investors. With over a decade of success in leading startups and 

driving growth, Will exemplifies the ability to create meaningful change 

in the ever-evolving digital landscape.

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> Here’s a glimpse of what you would learn…. 

• Challenges faced by e-commerce brands, particularly on Amazon.
• Importance of diversifying sales channels beyond Amazon.
• Strategies for scaling e-commerce brands, including leveraging social commerce.
• Role of e-commerce management firms in assisting brands with growth.
• Insights on influencer marketing and the use of micro-influencers.
• The significance of testing various marketing strategies to identify effective approaches.
• Discussion on the importance of building a strong internal team and nurturing talent.
• Use of technology and tools to enhance productivity in e-commerce operations.
• The impact of flash sales and limited-time promotions on consumer purchasing behavior.
• Recommendations for selecting the right agency partner for e-commerce growth.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Will Basta, co-founder of ACV, an e-commerce management, logistics, and marketing firm. They explore strategies to scale e-commerce brands beyond Amazon, emphasizing the importance of diversifying sales channels and leveraging social commerce. Will shares insights on overcoming sales stagnation by expanding distribution channels and utilizing influencers. He also discusses the significance of mindset, recommending "Don't Believe Everything You Think" by Joseph Lynn, and highlights the use of AI tools like Claude for productivity. The episode offers valuable strategies for scaling e-commerce businesses in a competitive landscape.

Here are the 3 action items that Josh identified from this episode:

1. Diversify Sales Channels: Relying solely on Amazon limits growth potential and exposes businesses to high fees and intense competition. Explore additional marketplaces like Walmart, Etsy, and leverage social commerce platforms like TikTok to reach different customer segments and reduce dependency on a single platform.

2. Invest in Social Commerce and Influencer Partnerships: Utilize TikTok and Instagram for product-driven content that resonates with younger audiences. Start with micro-influencers for authenticity and consider performance-based models for influencer partnerships to expand your brand’s reach.

3. Leverage Technology for Efficiency and Growth: Use AI-driven video editing tools (e.g., InVideo, Lumen5) to streamline content creation and maintain a strong digital presence. Partnering with a capable agency for multichannel management can also free up time to focus on core business operations, allowing for more scalable growth.

Resources & Links Section

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• ACV
• Shein
• TikTok Shop
• Amazon Integration with TikTok
• InVideo
• CapCut
• Shopify
• Instagram Shop
• Amazon
• Shein