Greg Stephens is the President of Choice Consulting and a seasoned communication expert, executive coach, and corporate trainer. With over 25 years of experience across tech, healthcare, and sports, Greg specializes in the "human" side of business: leadership development, conflict resolution, and high-stakes communication.

A certified behavior analyst and Master Trainer in Crucial Conversations, Greg has empowered thousands of professionals to turn ordinary interactions into extraordinary results.

SHOW SUMMARY

In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Greg Stephens to explore how sales professionals and leaders can restore even the most challenging or “impossible” relationships. Greg shares powerful insights on authenticity, mindset, and communication—highlighting how self-limiting beliefs often stand in the way of trust and progress.

The conversation dives into practical strategies for setting clear agreements, defining mutual respect, and creating psychological safety in client and team relationships. Through real-world examples and role-playing, Greg demonstrates how intentional communication can transform conflict into collaboration and rebuild trust where it feels lost.

KEY TAKEAWAYS

• Authenticity as a Foundation: Sustainable sales success is impossible without an authentic connection and a baseline of mutual respect.
• Mindset Over Circumstance: Most "impossible" relationships are actually limited by our own internal beliefs—change your narrative to change the outcome.
• Define Respect Early: Success lies in establishing clear agreements and understanding exactly what "respect" means to your client.
• The Information Gap: Open and honest communication about expectations is vital; without information, people create "worst-case" stories that lead to downward spirals.
• Radical Accountability: You cannot control another person, but you have 100% control over your attitude, your actions, and how you show up.

HIGHLIGHT QUOTES

Everyone wants to buy, no one wants to be sold.

If I don’t have your best in mind, it’s going to come across as me trying to get something for myself.

People have to have psychological safety in the conversation—mutual purpose and mutual respect.

In the absence of information, we make it up and we make up the worst story we can.

📌 FOLLOW THE CONVERSATION

Connect with Greg Stephens:

➡️Greg's LinkedIn: https://www.linkedin.com/in/gregstephens2/
 

Learn more about Darrell and Larry:  

➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/

➡️Website: https://www.sellingfromtheheart.net
 

ADDITIONAL RESOURCES

Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!

Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  

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