Michael Maher is the Owner and Visionary of Cartology, a simple-solutions platform providing full-management services for Amazon brands including catalog optimization, advertising, and international expansion. Before Cartology, Michael was the President of Matters of the Cart, a multi-channel enterprise that eventually evolved into Cartology. Additionally, Michael hosts The Longer Game podcast, where he discusses the future of retail.

In this episode…

Amazon entrepreneurs' success stories can inspire many people to start their own e-commerce store. However, it’s crucial to understand the challenges that online sellers face. What are some strategies that e-business owners can implement to avoid certain obstacles?

Customer reviews can make or break a business. For Amazon seller Michael Maher, he quickly learned not to take the reviews personally. Instead, he leveraged the feedback as opportunities to improve his products. During these pivotal moments, it’s wise to meet with manufacturers to discuss how they can rectify issues. Michael also advises avoiding attachments to products, as attaining growth and scalability on Amazon heavily depends on new inventory. If a product performs poorly, don’t hesitate to discontinue the ASIN. 

In this episode of the eComm Breakthrough Podcast, Josh Hadley chats with Michael Maher, Owner of Cartology, about strategies to implement to scale a business. Michael shares the lessons he learned as a novice Amazon seller, how to leverage customer feedback, and how temporary setbacks inspired him to share his knowledge.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Hadley Designs
• Hadley Designs on Amazon
• Michael Maher on LinkedIn | Instagram
• Email Michael Maher: [email protected]
• Cartology
• The Longer Game

Special Mention(s):

• Nathan Hirsch on LinkedIn
• Kevin King
• Howard Thai on LinkedIn
• Michael E. Gerber on LinkedIn
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
• Traction: Get a Grip on Your Business by Gino Wickman
• My Utmost for His Highest: Quality Paperback Edition by Oswald Chambers
• Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan
• Nutshell
• Zapier
• Make
• Brett Bohannon on LinkedIn
• Amazon With Brett

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber”