Why Reputation Matters More Than Ever in Today's Job Market.

With unemployment durations averaging 20 weeks in the USA, Australia, and the UK as of April 2024, the job market is tougher than ever. This is a significant improvement from December 2023, when the average duration was over 22 weeks, but it’s still a challenging environment for job seekers.

Having a strong professional reputation can make all the difference in this tough and competitive scenario and become one of your most valuable assets. It can open doors, provide resilience in tough times, and significantly shorten the duration of unemployment. But what exactly is reputation, and how does it differ from personal branding?

In this podcast episode (239), I discuss the nuances of professional reputation. Because I strongly believe that by understanding and leveraging concepts such as reputation and personal branding can accelerate your career advancement and help you achieve your goals.

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Timestamps to guide your listening:

• 00:44 The Importance of Reputation 
• 02:22 Current State of Unemployment 
• 03:31 Defining Reputation and Personal Brand 
• 06:18 Building a Strong Reputation 
• 13:00 Real-Life Examples of Reputation 
• 17:16 Recovering from a Damaged Reputation 
• 22:19 Conclusion and Final Thoughts 

Links mentioned in this episode:

• Episode 122 - How Successful Professionals Found the Strength and Wisdom to Turn Things Around When They Had to Recover from Setbacks, with Sacha Koffman
• Firing Back: How Great Leaders Rebound after Career Disasters
• Build Your Reputation by First Understanding Your Top Talents and Strengths

About the host, Renata Bernarde

Hello, I'm Renata Bernarde, the Host of The Job Hunting Podcast. I'm also an executive coach, job-hunting expert, and career strategist. I teach corporate, non-profit, and public professionals the steps and frameworks to help them find great jobs, change, and advance their careers with confidence and less stress. 

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