Masters of Scale

Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with AI, weighs in on the hottest and most overrated campaigns of the year including sharp takes on Nike, Adidas, and Starbucks, and explains why the path from CMO to CEO is suddenly the most interesting career move in business. Treseder also gets candid about the brand of Elon Musk post-IPO, what Autodesk's $350 million investment in the next generation of workers actually signals, and what separates a brand collaboration that breaks through from one that just breaks.

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Anthropic and OpenAI’s plans to go public have set off waves of speculation about the ripple effects, and how they’ll stack up to the SpaceX IPO. What’s really driving the value of these companies? Does the timing of the IPOs matter? How might they impact the AI startup ecosystem?

To process all this, Pioneers of AI phones a friend: Reid Hoffman. As co-founder of LinkedIn and Manas AI, a longtime Microsoft board member, investor in OpenAI and Anthropic, and so much more, Reid offers his take on the AI investing landscape. Rana and Reid break down the IPO headlines, sovereign wealth fund proposals for AI, and what’s defensible in AI today. 

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Care.com is the digital marketplace that connects caregiving professionals with people who need help with kids, seniors, pets, and more. It’s the market leader in an area where the need is constantly growing. Host Jeff Berman talks with CEO Brad Wilson about how companies can create more loyal employees by supporting caregiving, why the future of work needs to be flexible, how he’s leading through transformational technology change at the company, and more.

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David protein bars went from startup to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Founder and CEO Peter Rahal joins Rapid Response to talk about building a breakout brand through lawsuits, a Jeffrey Epstein association, and the kind of social media heat most companies would run from. Rahal also revisits his $600 million sale of RXBar to Kellogg and what he learned about keeping your edge after a defining win.

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While many tech companies race to build ever-larger AI models, IBM CEO Arvind Krishna sees the future differently. Speaking with host Bob Safian before a live audience during New York Tech Week, Krishna explains why enterprises are overcomplicating AI adoption, what kinds of risks leaders should be taking right now, and how to weigh AI's costs against its benefits. He also shares why IBM believes quantum computing will reshape the next era of technology.

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As America hurtles toward its 250th birthday, the world is watching. Ian Bremmer, Eurasia Group President and PBS host, joins Rapid Response to give his unvarnished read on the state of Brand America. He shares how he’s advising business and political leaders around the globe, why he believes the US is overdue for a revolution, and what the widening gap between American wealth and American opportunity means for the country's standing in the world. Bremmer also reveals the defiant way he plans to celebrate July 4th, and makes the case for what it will take to extend the great American experiment another 250 years.

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RJ Scaringe is the founder and CEO of Rivian Automotive. Host Jeff Berman digs into how Scaringe thinks about competing with Tesla, the hard won lessons of building a company that makes both vehicles and software, and how the company is scaling to fuel the highly anticipated launch of its newest electric vehicle: The R2.

This Masters of Scale Live event, sponsored by Atlassian, was recorded at Atlassian Team 2026 in Anaheim.

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As the World Cup kicks off this Thursday, scrutiny surrounds ticket prices, disrupted fan travel, potential ICE activity, and FIFA’s murky dealings. ESPN Global Sports Correspondent Sam Borden has covered this tournament from Brazil to Qatar, and he joins Rapid Response to break down the USA's real chance, what Iran's presence on American soil actually means, and whether hosting the world's biggest sporting event is a blessing or a liability right now. Plus, Borden makes the most passionate case you'll hear for why the World Cup matters more than any scoreline.

Correction: A government official proposed that Brazil’s Arena de Amazonia be used as a detention facility, but that plan was never enacted.

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While legacy news outlets like The Washington Post stumble, The Guardian keeps growing — but how? Guardian Media Group CEO Anna Bateson joins Rapid Response to pull back the curtain on the company's unusual ownership structure and the multi-revenue model fueling its resilience. Bateson also weighs in on the threat and opportunity of AI chatbots, the Jeff Bezos effect on media, and what role she sees The Guardian playing as the future of news takes shape, even as the pressures of today demand her full attention.

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If there was a Mount Rushmore of brand builders, investor Rohan Oza would be on it. He’s been the driving force behind $8 billion in exits for vitaminwater, Poppi, and more. Oza joins host Jeff Berman to reveal his playbook for success.

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