Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

When Bobbi Brown couldn't find a major she wanted, she created her own at Emerson College. When she didn't want to conform to the style of the times, she innovated a more natural make-up look. And when she couldn't find the make-up she wanted to purchase, she created her own. Tune in as Bob and Bobbi chat about what it takes to launch an insanely successful brand, why young entrepreneurs should be a little more patient before looking for that Series A, and why she wore jeans every time she was invited to the White House! Plus, hear about Bobbi's new pursuits, from opening a hotel, diving into the wellness industry, where she sees green space in the make-up industry and why she's launching a new podcast-- Beyond the Beauty with Bobbi Brown-- with iHeart! (You should tune in to that one too!)  

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When Marian Goodell first pulled up to Burning Man in 1995, two men in the desert-- one with a machine gun, and another wrapped in a white sheet holding a plastic flamingo, told her to drive straight toward a mountain peak for 15 miles, then turn right and drive another two. But the experimental community that welcomed her that day, changed her life. As a founding member of Black Rock City, LLC, and Burning Man's first CEO, Marian oversees an operating budget of $45 million, while protecting the Burner culture and helping it thrive across continents. Hear how she discovered Burning Man through a friend's photograph, why founders of Black Rock City LLC were nervous at first about publishing 10 guiding principles, and how a community built on radical inclusion, radical self-reliance and gifting (among other things) has spread across the world.   

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After 44 years of trading, Paul Tudor Jones has built an enviable career as a hedge fund manager. But the way he uses that success to improve the world is even more admirable. As co-founder of  the Robin Hood Foundation, Paul has helped to curb New York City’s AIDS epidemic, fight poverty and improve the education system. But his charity work extends way beyond New York. Tune in to hear why playing bridge as a child informed his finance career, why he turned down a chance to attend Harvard Business School, and how his Bed-Stuy charter schools are continuing to beat the odds. 

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Charlamagne tha God is one of the most powerful people in media, reaching millions of ears every week as co-host of the nationally syndicated The Breakfast Club morning show. But he’s also a New York Times bestselling author, an outspoken advocate for mental health, and an unapologetically tough interviewer who has no time (or patience) for celebrity spin. This week, Bob sits down with Charlamagne to talk about how a simple piece of advice from his mom helped him transcend the circumstances of his childhood, why presenting his authentic self to the world is so important to him, and why hip hop culture is pop culture. Plus, Charlamagne shares his thoughts on the power of podcasting and why he prefers the intimacy of audio over TV.

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Live from Cincinnati, Bob sits down with Procter & Gamble’s Chief Brand Officer Marc Pritchard to discuss the company’s unique culture,  how it’s adjusted its marketing strategy in recent years, and why the company has made diversity a priority. Learn why P&G still lives up to its original motto: “pure goods at an honest price.” Also, we dive into how the company has grown to a workforce of 47% women managers, and why rediscovering audio has helped P&G create more effective advertising. Plus, learn why Marc considers himself an introvert, what his daily mantra is, and why “coming out” as a Mexican-American was so important for P&G. 

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Known as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the first one to take kids' side!), and the real story behind why Nickelodeon started sliming kids. Plus, we get into how Gerry transformed the Disney channel; launched her own network, Oxygen, with Oprah; and how her new project, CHKN ,is creating a new type of sandbox for kids.

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This episode Bob sits down with Norm de Greve, the Chief Marketing Officer of CVS, to learn how having a Dutch father gave him a unique perspective as a marketer; why being from Rhode Island gives CVS such a unique identity, and the bold steps the brand took to stop selling tobacco products. Plus, we hear why Norm thinks podcasts are such a great way to reach employees and strengthen the culture! 

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To kick off Season 2, Bob sits down with CEO and Founder of Horizon Media Bill Koenigsberg and discovers how Bill pulled off the ultimate trick: convincing his bosses to sell him the company that would become Horizon... and loaning him the money to do it! Plus, learn why Bill only hires smart people who "make him uncomfortable," how investing in a stunning office has changed Horizon's culture, and why not getting a company car was the best thing to happen to his career.

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Leading up to the Season 2 launch, Bob revisits some of the incredible ways his guests have embraced audio. Walter Isaacson discusses why podcasts will save story-telling; Steve Stoute recalls how he reimagined the power of a jingle; Olivier Francois reveals why he creates a playlist for every brand he handles, and Julie Rieger discusses an incredible radio stunt and the lift it had on movie ticket sales. Plus: how radio helped Daniel Glass foster a connection...in Copenhagen!

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Bob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve a bag of cash.) Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign.  

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