Matt Bertulli has seen a lot: he's run a successful agency, raised venture money, and now runs two large and fast-growing ecom brands in Lomi and Pela Case. Which means he's thought a lot about how important it is to do at least one really important thing right: nail your customer experience.

Matt joined me for a wide-ranging discussion on how to make sure you do that, how that creates value in your business, and how the visual design of Lomi creates ongoing value for the brand.

Follow Matt on Twitter: @mbertulli

Twitter: @andrewjfaris

Music Intro: "Tell Me Mama" by The Devious Means