Matt Feldhake is the Marketing Director for Aravaipa Running. Matt joins the podcast to discuss visions for Cocodona 250, the progress made around live-streaming events in our sport, and pitching trail running to different audiences.

Discounts:

• Aravaipa Running - use code Singletrack10 at checkout on Ultrasignup for 10% off registration to one of their Flagstaff Sky Peaks races on 10/7.
• Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
• HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Timestamps:

• (1:37) - vision for the Cocodona 250
• (7:44) - fan interest in 200+ mile race
• (15:44) - early lessons from the Cocodona 250 livestream
• (21:32) - Flagstaff livestreaming scene
• (30:31) - the rewards, complexity of Cocodona 250 livestream
• (34:28) - why Aravaipa is excied about and invested in livestreaming events
• (44:29) - guessing at the future of trail running livestreams
• (48:53) - trail running media inspiration
• (53:01) - UTMB discussion, trail running events landscape
• (60:50) - marketing the sport of trail running

Links:

• Connect with Matt on LinkedIn
• The Long Way Home ft Eric Senseman
• Flagstaff Sky Peaks race series

Additional Episodes You May Enjoy:

• #184 - Fred Abramowitz - Run Rabbit Run | Casual Ultrarunning Fans, Prize Money, Sponsorship Blueprint
• #60 - Chris Chavez | Citius Mag, Building A Running Media Company, Creating Running Fans
• #26 - Sam Parsons | How To Build A Trail Running Team

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