Be where the consumer is...the consumer is everywhere. One message across all mediums in different forms to accommodate the different preferences of your audience.

People buy with their hearts not their heads which means we are playing in an emotional space with the consumer. It is an emotional decision and these decisions are made by "self-discovery" using an internal decisioning process.

Agent Caffeine Interviews Jon Cheplak. Agent Caffeine goes to the source and get the most powerful strategies tactics and advice from those out there executing every day. Agent Caffeine is designed to engage the most influential, passionate thought leaders in all disciplines of business. Their fire pushes us to be better, benefit from past mistakes and gives us a driving desire to evolve and change. Asking the questions you need answered to power your business, polish your strategy. Key Takeaways: 1) Why what the real estate brokerage model isn't broken and the critical steps to take or changes they must make. 2) What it takes to facilitate change for self and guiding others. 3) What today's marketing looks like that gets results.

Any time I get the privilege to speak in front of a large group of people, I share the story of my daughter. I want to immediately get people out of their heads and into their heart.

Jon's live interview with Wade Webb, broker/owner of Royal LePage Kelowna. Wade shares some of the top strategies he uses to successfully recruit experienced real estate agents.

The shift in growth is to realize you are no longer in the real estate business, you are in the human resource business. Your job it to attract, retain, and develop human resource. Keith Leary explains how he had success in recruiting over 90 agents his first year as a branch manager.

Email is dead if you don't breathe life into it by marrying it to a call initiative. You must marry your online activities with a consistent off-line strategy and system.

Let's face it, we are in a magic pill society that is looking for the quickest path to the result we seek. None could be more important than in the ultra-competitive recruiting environment. The magic pill is Strategy and System.

The most daunting task is getting an audience of agents in the recruiting arena. If you go where they are in a manner that is based in value; 1. Making your prospecting calls will be a walk in the park. 2. Your call conversions to appointments will go up dramatically 3. More agents are going to join you because of your strategy and systems.

You are sitting in the driver's seat of the best time in history of the real estate industry. Why you may ask? Your marketing limits hold no boundaries, it's next to free with all the channels and platforms available to you, and the competition is playing right into your hand continuing to lead their marketing with hype.