The future of AI, leveraging custom GPTs, and the importance of personal branding with Trey Griffin from Raptive.

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Welcome to episode 541 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Trey Griffin from Raptive. 

Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive

In this episode, Bjork and Trey Griffin get real about AI, which is here to be your new workhorse, not your competition. They dive into how tools like Custom GPTs can give you a massive efficiency boost, helping you move past the grunt work of brainstorming and drafting so you can focus on creative risks and developing better ideas. By letting AI handle the routine tasks, you’re freeing up your most valuable resource (your time!!!) to strategize and stay ahead of a rapidly changing content landscape.

The biggest factor that will keep you relevant? Your human touch. Since AI can create a mountain of content, your unique personal branding and authentic storytelling is now more crucial than ever. They’ll talk about why the creators who build genuine connections and layer their own personality into their work are the ones who will stand out in a saturated market. This episode provides the blueprint for leveraging AI for speed while ensuring your core content remains something only you can create.

Three episode takeaways:

• Think of AI as an assistant rather than a replacement: Think of tools like Custom GPTs as a way to ditch the grunt work, like brainstorming or first drafts. That way, you can spend more time on the things that truly matter. The efficiency boost is real, letting you take more creative risks and move faster.
• Your “human touch” is the secret sauce: With AI making it easier for everyone to create something, your personal branding and unique storytelling is what will make you stand out. The human element — your voice, your perspective, your emotion — is what people connect with and what AI simply can’t replicate. Don’t overlook it!
• Staying nimble in a changing landscape: There’s no denying that the content game is being reshaped by AI, which brings both opportunities and threats to creators. This technology is only going to get better, so keep experimenting with new tools and be ready to adapt how you create and how people consume content.

Resources:

• Raptive
• OpenAI DevDay 2025
• ChatGPT
• Episode 424 of The Food Blogger Pro podcast: The Future of Content Creation (and Protection) in a World of AI with Paul Bannister from Raptive
• Sora — OpenAI
• ElevenLabs
• Anthropic
• VO3
• If Anyone Builds It, Everyone Dies
• Alpha Evolve
• AlphaFold
• Claude
• Connect with Trey on LinkedIn
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

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