You’ve heard it before – content is king. But the real power is in repurposing it so that one piece of content works across multiple channels, keeping your audience engaged without constantly creating new material.

In this episode, Tim and Randy unpack exactly how gym owners can take one idea and create multiple pieces of content that work for you everywhere – from social media to blogs, emails, and beyond. For example, you can turn one blog post into a video, a quick social post, and even an email without coming up with something new every time. 

Imagine how much time you would save! 

But it’s not just about that. You can also track the interactions with your content to target those who’ve already engaged with it. That way, you keep your business in front of the right people. 

And that’s actually the goal of every marketing endeavor – to build familiarity and trust among potential clients and reduce your ad spend in the process.

If you’re looking to build authority, drive leads, and make every piece of content count, Tim and Randy show you how to do it efficiently. 

Tune in to learn how repurposing can simplify your content strategy and keep your brand top-of-mind.

Key Takeaways:

Intro (00:00)

Content repurposing and its value (00:37)

Example of repurposing book content for podcasts and blogs (03:32)

Retargeting through customized ads based on browsing behavior (06:26)

Optimizing ad spend by focusing on retargeted audiences (09:29)

Finding content ideas (10:37)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

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