In today’s episode, my guest is Valentin Radu the CEO & Founder of <a href="https://ecommercefastlane.com/omniconvert" rel="noopener noreferrer">Omniconvert</a>. Through their technology, they help Shopify brands to grow by using data to improve retention and customer lifetime value.Consider your new north-star strategy of Customer Value Optimization (CVO). The continual process to identify your most valuable customers by aligning your products and marketing to attract, create, and develop more of them. WHAT YOU WILL LEARN TODAY How to use your Shopify data to improve customer lifetime value.Benefits of segmenting customers based on buying behavior and value.Use RFM modeling for marketing and retargeting to bring back newly acquired customers with high order value.How to implement NPS surveys (Net Promoter Score) to help monitor and use your customer's feedback for retention. Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at <a href="https://ecommercefastlane.com/" rel="noopener noreferrer">eCommerceFastlane.com</a> and <a href="https://www.ecommercefastlanepodcast.com/" rel="noopener noreferrer">eCommerceFastlanePodcast.com</a> Hosted on Acast. See <a rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.

In today’s episode, my guest is Valentin Radu the CEO & Founder of Omniconvert. Through their technology, they help Shopify brands to grow by using data to improve retention and customer lifetime value. Consider your new north-star strategy of Customer Value Optimization (CVO). The continual process to identify your most valuable customers by aligning your products and marketing to attract, create, and develop more of them. WHAT YOU WILL LEARN TODAY How to use your Shopify data to improve customer lifetime value. Benefits of segmenting customers based on buying behavior and value. Use RFM modeling for marketing and retargeting to bring back newly acquired customers with high order value. How to implement NPS surveys (Net Promoter Score) to help monitor and use your customer's feedback for retention. Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business. LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, my guest is Valentin Radu the CEO &amp; Founder of <a href="https://ecommercefastlane.com/omniconvert" rel="noopener noreferrer">Omniconvert</a>.&nbsp;Through their technology, they help Shopify brands to grow by using data to improve retention and customer lifetime value.Consider your new north-star strategy of Customer Value Optimization (CVO). The continual process to identify your most valuable customers by aligning your products and marketing to attract, create, and develop more of them. WHAT YOU WILL LEARN TODAY How to use your Shopify data to improve customer lifetime value.Benefits of segmenting customers based on buying behavior and value.Use RFM modeling for marketing and retargeting to bring back newly acquired customers with high order value.How to implement NPS surveys (Net Promoter Score) to help monitor and use your customer's feedback for retention. Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at <a href="https://ecommercefastlane.com/" rel="noopener noreferrer">eCommerceFastlane.com</a> and <a href="https://www.ecommercefastlanepodcast.com/" rel="noopener noreferrer">eCommerceFastlanePodcast.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Maximize Your Shopify Store Profits With Automated Segmentation And Actionable Insights With Valentin Radu Of Omniconvert

Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships.

Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:

- Proven Shopify strategies, apps, and best practices that drive measurable results
- Digital marketing tactics and retention playbooks that balance AI with genuine human touch
- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders
- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul
- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty

Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.

Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.

Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.

Let’s unlock your store’s true potential—together.

Steve Hutt
x-Shopify - DTC Founder - Podcast Host

Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: https://www.instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com

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Entrepreneurship

Marketing

Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for: - Proven Shopify strategies, apps, and best practices that drive measurable results - Digital marketing tactics and retention playbooks that balance AI with genuine human touch - Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders - Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul - Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies. Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately. Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane. Let’s unlock your store’s true potential—together. Steve Hutt x-Shopify - DTC Founder - Podcast Host Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: https://www.instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com

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Maximize Your Shopify Store Profits With Automated Segmentation And Actionable Insights With Valentin Radu Of Omniconvert

Maximize Your Shopify Store Profits With Automated Segmentation And Actionable Insights With Valentin Radu Of Omniconvert

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