Ecommerce Playbook: Numbers, Struggles & Growth

Maximizing Black Friday Sales: Data-Driven Discounting Strategies

Listen Later

In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they break down the key data from our Black Friday/Cyber Monday offer database.

We’ll discuss the rising discount rates, creative offer strategies, and how macroeconomic trends are shaping this year’s ecommerce landscape. Whether you're a brand looking to get creative with your discounts or trying to stay ahead of the competition, this episode is packed with actionable insights to help you win this holiday season.

Key Points:

  • Data driven discounting strategies for Black Friday

  • Insights from over 2,000 ecommerce brand offers

  • How to structure your Black Friday offers to stand out

  • The impact of inflation and deflation on pricing and discounts

  • Creative tactics beyond sitewide discounts

    • Get ready to maximize your Black Friday sales and make data work for you this holiday season!

    Show Notes:

    • Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital
      • Get the BFCM Database Now: https://commonthreadco.com/products/black-friday-offer-database
        • ...more
        View all episodesView all episodes
        Download on the App Store
        Ecommerce Playbook: Numbers, Struggles & GrowthBy Common Thread Collective
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        72 ratings

        More shows like Ecommerce Playbook: Numbers, Struggles & Growth

        View all
        The Foundr Podcast with Nathan Chan by Foundr Media

        The Foundr Podcast with Nathan Chan

        570 Listeners

        Shopify Masters by Shopify

        Shopify Masters

        379 Listeners

        eComFuel Podcast by Andrew Youderian | e-Commerce Entrepreneur

        eComFuel Podcast

        312 Listeners

        Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

        Marketing School - Digital Marketing and Online Marketing Tips

        1,264 Listeners

        The Martell Method w/ Dan Martell by Dan Martell

        The Martell Method w/ Dan Martell

        573 Listeners

        Noah Kagan Presents by Noah Kagan

        Noah Kagan Presents

        903 Listeners

        The Game with Alex Hormozi by Alex Hormozi

        The Game with Alex Hormozi

        4,457 Listeners

        My First Million by Hubspot Media

        My First Million

        2,653 Listeners

        Huberman Lab by Scicomm Media

        Huberman Lab

        29,186 Listeners

        The Startup Ideas Podcast by Greg Isenberg

        The Startup Ideas Podcast

        205 Listeners

        Marketing Against The Grain by Hubspot Media

        Marketing Against The Grain

        358 Listeners

        OPERATORS by OPERATORS

        OPERATORS

        50 Listeners

        Moneywise by Hampton

        Moneywise

        660 Listeners

        The Andrew Faris Podcast by Andrew Faris

        The Andrew Faris Podcast

        24 Listeners

        Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

        Marketing Operators

        11 Listeners