Ecommerce Playbook: Numbers, Struggles & Growth

Maximizing Black Friday Sales: Data-Driven Discounting Strategies

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In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they break down the key data from our Black Friday/Cyber Monday offer database.

We’ll discuss the rising discount rates, creative offer strategies, and how macroeconomic trends are shaping this year’s ecommerce landscape. Whether you're a brand looking to get creative with your discounts or trying to stay ahead of the competition, this episode is packed with actionable insights to help you win this holiday season.

Key Points:

  • Data driven discounting strategies for Black Friday

  • Insights from over 2,000 ecommerce brand offers

  • How to structure your Black Friday offers to stand out

  • The impact of inflation and deflation on pricing and discounts

  • Creative tactics beyond sitewide discounts

    • Get ready to maximize your Black Friday sales and make data work for you this holiday season!

    Show Notes:

    • Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital
      • Get the BFCM Database Now: https://commonthreadco.com/products/black-friday-offer-database
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