Alidad Hamidi: Maximizing Human Potential as the Measure of Success

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"Does my work lead into maximizing human potential? Maximizing the ability of the human to use their potential and freedom." - Alidal Hamidi

Alidad calls himself a "recovering agility coach," and for good reason. For years, he struggled to define success in his work. As an enterprise coach, he plants seeds but never sees the trees grow. By the time transformation takes root, he's moved on to the next challenge. This distance from outcomes forced him to develop a more philosophical definition of success—one rooted not in deliverables or velocity charts, but in human potential and freedom.

His measure of success centers on three interconnected questions. First, are customers happy with what the teams create? Notice he says "create," not "deliver"—a deliberate choice. "I really hate the term product delivery, because delivery means you have a feature factory," he explains. Creating value requires genuine interaction between people who solve problems and people who have problems, with zero distance between them. Second, what's the team's wellbeing? Do they have psychological safety, trust, and space for innovation? And third, is the team growing—and by "team," Alidad means the entire organization, not just the squad level.

There's a fourth element he acknowledges: business sustainability. A bank could make customers ecstatic by giving away free money, but that's not viable long-term. The art lies in balance. "There's always a balance, sometimes one grows more than the other, and that's okay," Alidad notes. "As long as you have the awareness of why, and is that the right thing at the right time." This definition of success requires patience with the messy reality of organizations and faith that when humans have the freedom to use their full potential, both people and businesses thrive.

Self-reflection Question: If you measured your success solely by whether you're maximizing human potential and freedom in your organization, what would you start doing differently tomorrow?

Featured Retrospective Format for the Week: Six Intrinsic Motivators

Alidad's favorite retrospective format comes from Open Systems Theory—the Six Intrinsic Motivators. This approach uses the OODA Loop philosophy: understanding reality and reflecting on actions. "Let's see what actually happened in reality, rather than our perception," Alidad explains.

The format assesses six elements. Three are personal and can have too much or too little (rated -10 to +10): autonomy in decision making, continuous learning and feedback, and variety in work. Three are team environment factors that you can't have too much of (rated 0 to 10): mutual support and respect, meaningfulness (both socially useful work and seeing the whole product), and desirable futures (seeing development opportunities ahead).

The process is elegantly simple. Bring the team together and ask each person to assess themselves on each criterion. When individuals share their numbers, fascinating conversations emerge. One person's 8 on autonomy might surprise a teammate who rated themselves a 3. These differences spark natural dialogue, and teams begin to balance and adjust organically. "If these six elements don't exist in the team, you can never have productive human teams," Alidad states. He recommends running this at least every six months, or every three months for teams experiencing significant change. The beauty? No intervention from outside is needed—the team naturally self-organizes around what they discover together.

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About Alidad Hamidi

Alidad is a strategic advisor in human-centred transformation, focused on organisational design for autonomy, ownership, and impact. A recovering Agility Coach, he draws on years across delivery and coaching roles to help build organisations truly fit for humans—resilient, adaptive, and designed for people, not just processes.

You can link with Alidad Hamidi on LinkedIn. You can also visit his website at desirablefutures.group.