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Summary
 
In this episode of Hey Docs!, Jill sits down with Scott Hansen to discuss his journey in the orthodontic field and the creation of LeadSigma, a company focused on improving patient engagement and practice growth through innovative solutions. The discussion highlights the critical importance of managing new patient calls, leveraging AI technology for better patient interaction, and understanding patient attribution to make informed marketing decisions. The conversation emphasizes the need for collaboration between orthodontic practices and marketing agencies to achieve optimal results. Jill and Scott discuss the integration of marketing and operational systems in healthcare practices, emphasizing the importance of a feedback loop to measure marketing investments. They explore the role of AI in enhancing business efficiency, sharing insights on practical applications and the need for cohesive team collaboration. The discussion highlights the potential of technology to transform practices and improve patient engagement, while also addressing the challenges of implementation and the importance of providing value in networking.


Connect With Our Guest

LeadSigma - https://www.leadsigma.com/ 

AI Model Training Spreadsheet: https://docs.google.com/spreadsheets/d/1Pb6FFSHbguxIQwCxbC_lSYDUeKYoQhuNi3IU8u-iAjk/edit?usp=sharing

Takeaways

• Scott Hansen went from managing an orthodontic practice to founding LeadSigma.
• Missed new patient calls represent a significant revenue loss for practices.
• LeadSigma's AI technology helps practices manage patient calls effectively.
• Understanding patient attribution is crucial for marketing success.
• Data-driven decisions empower practices to optimize their marketing strategies.
• Collaboration between doctors and marketing agencies enhances practice growth.
• Practices often overlook the importance of follow-up on missed calls.
• Tracking leads and conversions provides valuable insights for practices.
• Effective communication is key to converting leads into patients. The integration of marketing and operational systems is crucial for practice success.
• A feedback loop is essential for measuring marketing investments.
• Practical tools and systems must be in place for effective AI implementation.
• Team collaboration is key to leveraging AI effectively.
• Networking should focus on providing value to be effective.

Chapters
 
00:00 Introduction
04:38 Missed Calls and Lost Revenue
10:14 CoPilot AI Receptionist
13:39 Marketing Attribution and ROI
21:38 Feedback Loop and Accountability
24:55 Using AI Inside LeadSigma
28:54 AI Call Coaching and HIPAA
34:00 Context Engineering Tips
34:29 How to Contact Scott and LeadSigma 

Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
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