Your All-Star Packet isn't just an informational document—it’s your biggest sales tool! In this episode of The Cheer Biz Podcast, Dan Cotton breaks down how to make the most out of your All-Star packet release for the 2025-2026 season. He shares why your packet should focus on selling your program rather than overwhelming parents with unnecessary rules, the importance of email and phone number collection for marketing, and how automated follow-up sequences can boost registrations.

Plus, Dan explains why tiered registration pricing can encourage early sign-ups and help you predict next season’s success. Whether you're finalizing your packet or starting from scratch, these strategies will streamline your process and increase conversions.

 Want more help? Learn how NextGen Owners can guide you through this process—visit nextgenowners.com and join the Academy!

 Check out Dan’s book: Charge What You’re Worth—available now on Amazon, Audible, and Apple Books!

 Listen now and start setting up your best All-Star season yet!