Medical Spa Insider

This week, we revisit our conversation with Jay and Mara Shorr of Shorr Solutions. They reveal tips they give to startup medical spa practices. Listen in to hear strategies, and solutions to common med spa challenges. What are typical med spa pitfalls? How much capital do startups need? When should you buy a laser? Learn about this and much more! Also find out about the charitable foundation MSD Save Our Schools, and how you can help to address the challenges of gun violence in our schools.

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Dr. Annie DePasquale, founder of Collaborating Docs. They discuss why she started connecting nurse practitioners (NPs) with a network of collaborating physicians and the compliance at its foundation. Their conversation includes:

• The oversight required for many NPs to become entrepreneurs;

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Cameron Hemphill, CEO of Growth99. They discuss how to use automated tools and data-driven design decisions to convert the traffic from your secondary location: your medical spa’s website. Their conversation includes:

• Growth99’s new virtual consult technology;

Learn more from Hemphill and other medical aesthetic industry experts at Medical Spa Show 2024 in Las Vegas, April 11 – 14, 2024!

This week, AmSpa President and COO, Cathy Christensen, speaks with Lora Kassaros, practice manager and partner of Dermatique Laser and Skin; Brandon Mullen, BSN, RN-BC, practice manager of Aiyana Atelier Aesthetic and Wellness Studios; and Rebecca McAbee, practice manager and COO of Disappearing Act Medical Aesthetics and Jubilant Medical Aesthetics. They discuss practice management challenges in medical spas, the impact of mentorship and networking, and their plans for the new round table workshop at Medical Spa Show 2024. Their conversation includes:

• Understanding the role of a practice manager in a medical spa;

Don’t miss the Practice Management Round Table at Medical Spa Show 2024 on Sunday, April 14th: Collaborate with other med spa owners and practice managers in this dynamic round table setting where you, as a medical spa practice manager/owner, will dive into open discussions on these three crucial business topics. Register to attend MSS24 today!

This week, AmSpa President and COO, Cathy Christensen, speaks with Brian Poltonavage, CEO and managing director, and Brooke Bower, director of marketing research at Gordian Solutions Group. They discuss this year’s Medical Spa State of the Industry Report, how to use the data as an aesthetics benchmark, and what to look for in medical spa research. Their conversation includes:

• What elements make AmSpa’s report unique;

Take 15 minutes today to complete the 2024 State of the Industry Survey! If you complete the survey, you will: receive a free copy of the full survey results when the report is completed; receive a promo code to save $200 on an AmSpa Medical Spa Boot Camp or AIA Advanced Cadaver training; and be entered in a drawing to win one of TEN chances to attend the 2024 Medical Spa Show with a free registration, valued at $1,200.

This week, we revisit our conversation with Sarah Osmer, chief marketing officer, and Victoria Voorhees, head of marketing communications for SkinSpirit. They talk all about marketing for medical aesthetic practices, including the challenges and opportunities of medical aesthetic marketing, marketing strategies and PR, influencers, top marketing channels and more!

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Ashley James, CEO of DermAesthetic Consulting and MedSpa Mobile Solutions. They discuss the mobile medical spa business model and its value from the angles of compliance and profitability. Their conversation includes:

• Her serial entrepreneurship in the medical aesthetics industry;

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Robin Ntoh, VP of Aesthetics at Nextech. They discuss the evolution of the aesthetics industry, solutions specific to the needs of medical spas, and what she’s excited about in the future of medical aesthetics. Their conversation includes:

• What aesthetics looked like as it expanded beyond plastic surgery;

This week on the podcast, we revisit our conversation with Wendy Collier, renowned business coach for entrepreneurial women. She speaks about locking in to your meaning and drive (your “soul fuel”), as well as what it’s like to be an entrepreneur in the aesthetic space; how to develop the entrepreneurial mindset; and how to overcome fears in business.

This week, AmSpa Membership Development Coordinator, Michela Bailey, speaks with Sarah Balladares, PA-C, aesthetic injector and founder of Smooth Aesthetics. This lively chat covers a wide range of topics, including:

• Her “I did it” moment;

(SPOILER ALERT: Contains plot details for the 2019 film Midsommar.)