Medical Spa Insider

By American Med Spa Association - AmSpaBusiness Entrepreneurship Medicine Health & Fitness Management

Medical Spa Insider episodes

November 22, 2022Building a Profitable Laser Energy Device Practice
In this episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Loretta Nguyen Zanetti, APRN, of Erasable Inc. Medical Spa & Aesthetic Institute. Zanetti and co-owner Kristen Capo, APRN, and their physician partners, Andrew Walter, MD, and Nadia Pile, MD, lead the talented staff at their Tampa, Florida facility. They talk about the energy device industry, covering topics such as:
The lack of education for energy-based devices and why it might be behind;
How she got started in laser tattoo removal and built her business;
The way she grew her practice, one device at a time;
How she kept costs low when she first opened;
The timeline to profit with aesthetic devices;
How she found her market and chose a business location, and much more!
Learn from Zanetti through advanced didactic education and live hands-on demonstrations during the Energy Device Master Class at Medical Spa Show 2023, on Thursday, February 2, 2023 at Wynn Las Vegas. View the agenda and register your team today at https://www.medicalspashow.com/.
48 min
November 16, 2022Greatest Hits: Anatomy Training for Better Injectable Results
In this week’s episode, we revisit our conversation with board-certified plastic surgeon and internationally recognized facial anatomist Christopher C. Surek, DO, FACS. He talks about how the Academy for Injection Anatomy goes above and beyond to hone injectors’ knowledge of anatomy, skill with injectable treatments and ability to manage complications. He covers:
Developing his passion for head and neck anatomy;
His perspective as an injector, plastic surgeon and anatomist;
The benefits of cadaveric dissection injectable training;
Developing new ways to view and understand anatomy;
How the hands-on course helps to understand the three-dimensional anatomy of the face;
A quick breakdown of facial layers and his approach to teaching; and
How use of ultrasound can lead to better injectable results.
42 min
November 09, 2022Greatest Hits: Is OSHA a Four-Letter Word?
This week we revisit our conversation with Christie Hutchinson, RN, MBA, of QCC Healthcare Consultants. She talks about OSHA and answers a number of compliance questions, including:
What is OSHA?
Where do majority of OSHA complaints come from?
What are the most common OSHA violations?
What are minimum compliance standards for light-emitting devices?
What do you do in case of an OSHA investigation?
21 min
November 02, 2022Member Spotlight: Lily Nizam, PA-C, CPCP
In another episode of Medical Spa Insider’s Member Spotlight miniseries, AmSpa’s membership relationship development specialist, Michela Bailey, speaks with Lily Nizam, PA-C, CPCP, of Alabama Surgical Arts. Their conversation covers some of the nitty-gritty details of working in the aesthetic industry, including:
Applying the knowledge she gains from conferences;
The skin care products she’s using;
Her hobbies outside of the practice;
Her relationship with needles;
Inviting positive energy into her life;
And much more!
Note: Episode may include explicit language.
38 min
October 26, 2022Elevating Your Patient Experience from Start to Finish
This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Skya Jones, MedSpa Education Manager, Boulevard. They discuss what medical spas can do to prioritize patient experience. Their conversation covers:
Her spa management background and changes she made to boost business;
How software companies have entered the medical spa vertical;
Creating a streamlined client experience;
The importance of prebooking and marketing for repeat patients;
The crossover between salons and medical spas;
What’s missing in aesthetic software;
How and why to invest in your front desk team;
And much more!
Note: Episode may include explicit language.
This episode of Medical Spa Insider is sponsored by WellReceived and RepeatMD. Visit https://www.wellreceived.com/ and https://www.repeatmd.com/ to learn more!
42 min
October 19, 2022The Impact of Patient Financing in Medical Spas
In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Jill Behm, General Manager, CareCredit Specialty – Cosmetic and Spa, in a conversation on patient financing in aesthetics. They cover:
What makes aesthetic practices uniquely suited to patient financing;
The importance of repeat patients in medical spas and the impact of financing on the average ticket;
How to insert financing and payment options throughout the patient’s decision timeline;
The process of incorporating CareCredit into an aesthetic practice;
How deferred interest promotions help your patients avoid extra costs;
The industry response from extending enrollment to nurse practitioners in states that allow independent practice;
The benefits of having a patient financing option when an economic downturn comes;
And much more!
This episode of Medical Spa Insider is sponsored by WellReceived and RepeatMD. Visit https://www.wellreceived.com/ and https://www.repeatmd.com/ to learn more!
36 min
October 12, 2022The Legal Lowdown on IV Therapy
In this episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Michael S. Byrd, JD, and Bradford E. Adatto, JD, of national business and health care law firm ByrdAdatto. They discuss the latest in aesthetics compliance concerns and what medical spas should know about IV therapy compliance. They cover:
What’s on their radar for 2022 compliance issues in aesthetics: private equity, mergers and acquisitions, and the idea of integrated health care;
How the corporate practice of medicine and scope of practice regulations compare for IV bars vs. traditional medical settings;
Standing orders and who can use independent medical judgment to make IV therapy treatment determinations;
How nursing boards view administering IVs;
What the risks are for noncompliance in IV therapy;
Delegation and good faith exams in IV bars;
How pharmacy boards regulate licensing and compounding IV medication;
What the enforcement atmosphere is at the moment, and more!
This episode of Medical Spa Insider is sponsored by WellReceived and RepeatMD. Visit https://www.wellreceived.com/ and https://www.repeatmd.com/ to learn more!
52 min
October 05, 2022Designing Beauty for Medical Spas and More
In this week’s episode, AmSpa Founder and CEO, Alex R. Thiersch, JD, and AmSpa Membership Relationship Development Specialist, Michela Bailey, team up to speak with Michele Pelafas, Founder and Artistic Director of Michele Pelafas, Inc. After a tour of Pelafas’ Chicago area design studio + salon equipment showroom, they sat down to talk about interior design for beauty. Their conversation covers:
Finding the clinical, spa and beauty connection;
How her team identifies what the client wants;
Reflecting brand identity into medical spa design;
The phases of the design process;
How Pelafas came to fill the holes in the market;
Making business decisions that align with purpose and vision;
How startups should prepare for interior design;
What’s next for her business, and much more!
53 min
September 28, 2022Breaking Down the No Surprises Act
This week, AmSpa Founder and CEO, Alex R. Thiersch, JD, speaks with Jonathan Kaplan, MD, MPH, a board-certified plastic surgeon based in San Francisco and Founder and CEO of BuildMyHealth, a price transparency/lead generation platform. They speak about the No Surprises Act and how it impacts medical spas. Their conversation covers:
Dr. Kaplan’s history with price transparency and the resources he developed for providers;
The three recent legislation efforts governing price transparency;
How medical aesthetics is affected by new measures against surprise bills;
What you need to include in a good faith estimate;
Why medical spas should care about complying with the No Surprises Act;
Who is required to get a good faith estimate;
Why it’s taken so long to get medical practices to share their pricing;
And more!
49 min
September 21, 2022Laser Reality and ROI for Medical Spas
In this episode, AmSpa Founder and CEO, Alex R. Thiersch, JD, speaks with Travis Mahan, EVP Global Sales & Marketing, Advalight EPS; President, Advalight Corp. Mahan joins us to share his insight on laser devices after more than 20 years in the industry. Their conversation covers:
What equipment a startup practice might consider;
Metrics to determine return on investment for a laser in your practice;
Aligning your device purchase with your business plan;
What medical spas should ask laser reps before purchasing a device;
Understanding the reality of purchasing and operating the device;
Red flags when working with sales reps and device companies;
How to calculate your treatment price;
And much more!
53 min