Medical Spa Insider

By American Med Spa Association - AmSpaBusiness Entrepreneurship Medicine Health & Fitness Management

Medical Spa Insider episodes

June 05, 2023Innovative Hiring for Modern Medical Spas
In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Bree Black, co-founder of Job Snob. They discuss their specialized medical spa job board, recruitment in aesthetics, and more. Their conversation covers:
The value of a database and job board for the aesthetic industry;
Which roles are suited for concierge recruiting;
Job Snob’s signature recruitment process;
How to attract and retain the best talent;
What’s important to medical spa employees;
Turnover and the status of the job market;
How Job Snob has grown to meet a need for hiring resources;
Which health care practitioners are transitioning to aesthetics;
And more!
AmSpa Members save 10% on job postings at https://americanmedspa.org/medical-spa-job-board. Check your welcome email or contact us for your exclusive promo code.
This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!
32 min
May 24, 2023Franchise Development with VIO Med Spa: from Single Unit to National Name
This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Ryan Rao, chief development officer, and Ryan Rose, CEO, of VIO Med Spa. They discuss what drew them into medical aesthetics, how they launched the VIO Med Spa franchise, and what advantages franchising brings for owners. This conversation covers:
How they evolved from a single unit med spa to launching a franchise;
Creating a comprehensive guest experience;
Challenges and bootstrapping during the pandemic;
Generational differences in adopting medical spa treatments;
Investment, returns and the unit economics of franchising;
Why aesthetics lends itself to franchises;
What they offer for training and development, vendor negotiation, marketing and branding;
The learning curve, community support and how they protect franchises with compliance;
How franchising works: investment, timeframe, site selection, templates, community impact;
And much more!
51 min
May 17, 2023Ready for a Possible Recession, Part 2
In this week’s episode, AmSpa COO, Cathy Christensen, continues her conversation from an April 2023 primetime webinar with industry experts Beto Casellas of Synchrony; Paul Edwards of CEDR HR Solutions; Kaeli Lindholm of KLC Consulting; Lauren Olson, PA-C, of Radiance Medical Aesthetics & Wellness; Alex R. Thiersch, JD, of AmSpa; and Christin Trujillo of Maven Financial Partners. They discuss the present economic concerns and offer strategies to medical spa owners shoring up their businesses. In Part 2, they cover:
Which key performance indicators (KPIs) medical spa owners should be tracking;
How to take care of your team;
Capturing market share in turbulent times;
Value and price when patients have tighter budgets;
Insight from business owners during the 2008 recession;
Setting up your medical spa to thrive;
Finding partners and resources to make smart business decisions;
And more!
Visit AmSpa’s Webinar Library to watch the full webinar, view speaker information and explore the educational content of more than 180 recorded webinars.
43 min
May 10, 2023Ready for a Possible Recession, Part 1
In this discussion from an April 2023 webinar, AmSpa’s COO, Cathy Christensen, speaks with Beto Casellas of Synchrony; Paul Edwards of CEDR HR Solutions; Kaeli Lindholm of KLC Consulting; Lauren Olson, PA-C, of Radiance Medical Aesthetics & Wellness; Alex R. Thiersch, JD, of AmSpa; and Christin Trujillo of Maven Financial Partners. These industry experts discuss the present economic concerns and offer strategies to medical spa owners shoring up their businesses. In Part 1, they cover:
How economists define a recession;
What medical spa owners are seeing on the ground;
Trends in aesthetic practice revenue and patient behavior;
Tactics to financially strengthen your medical spa;
The consumerism of health care and being transparent with patient costs;
How well-engaged employees can help you succeed;
Capitalizing on opportunity with expansions;
And more!
Stay tuned for Part 2 to learn more about how they have weathered financial storms in the past and come away with strategies that can help you protect your business.
34 min
May 03, 2023An HR Expert’s Guide to Conflict Resolution
In this episode, AmSpa’s COO, Cathy Christensen, speaks with Paul Edwards, CEO and founder of CEDR HR Solutions. They discuss how businesses can recognize, resolve and prevent conflict in the workplace, drawing on Edwards’ over 30 years of experience as a manager and business owner. Their conversation covers:
Understanding the baggage we have when giving feedback;
How conflict can look at different stages of management;
What kinds of conflict occur, with examples;
The first steps to resolving conflict;
Advice on multigenerational differences between employees;
Using core values as a guiding principle for the business;
Nurturing employee relationships to foster a better workplace;
And more!
Read more about how to attack the conflict, not the people, with the help of CEDR HR Solutions’s Conflict Resolution Guide.
43 min
April 26, 2023Greatest Hits: Finding Medical Spa Success Through Integrity, Community and Relentless Education
This week, we revisit our conversation with Hermine Warren, DNP, APRN, CANS, owner of Facialogy Medical. She took the leap into the world of aesthetics almost 20 years ago and hasn't looked back since. In this podcast, Warren shares her tips for success, including why she recommends an entire year of aesthetic training before you start injecting. They discuss:  
How Warren made her way into the aesthetics arena;
Connecting with her patients as a participant in the field;
The business model that helps patients feel prioritized instead of commoditized;
How to control your expenses and prepare for patient safety as a solo practitioner;
Her philosophy around sharing knowledge and networking with colleagues;
How she gets business without self-promotion on social media;
The importance of communicating realistic expectations with your aesthetic clients;
And much more!
1 hr 3 min
April 06, 2023Greatest Hits: Small Business Marketing at a Big Business Scale
This week we revisit our conversation with Hally Pinaud, VP of product marketing at Podium. She spoke on all things marketing in the medical aesthetic space, covering:
The power of online reputation management;
How to arm small businesses to compete in the age of Amazon;
The need to be innovative to market in the medical spa industry;
Consumer research around local businesses;
How small business owners feel about their prospects going forward in 2022;
The consumer focus on ease of doing business, and what that specifically means for medical spas;
The importance of being involved in your community;
How text message marketing can be a game-changer for local businesses;
And more!
46 min
March 29, 2023MSS23 On-site Member Spotlight Marathon: Lindsay Perkins, FNP-C, APRN, MSN, Cameo Facial Aesthetics, and Ally Rucker, NP
In this Medical Spa Show edition of Medical Spa Insider’s Member Spotlight series, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Lindsay Perkins, FNP-C, APRN, MSN, of Spa Trouvé; Cameron Moskos, PA-C and her team from Cameo Facial Aesthetics; and Ally Rucker, NP, of Spa Trouvé. Bailey hears about their Vegas and MSS experiences, covering:
Their travel skin care lineup;
The people, support and empowerment at MSS;
Dinner reservations and entertainment in Vegas;
Free samples and noteworthy booths at the Expo Hall;
Favorite education tracks and the compliance factor;
This year’s Opening Night Party;
And much more!
Note: Episode may include explicit language.
28 min
March 23, 2023MSS23 On-site Member Spotlight Marathon: Roxanne White, NP-C, MSN, Kat Lofley, DNP, APRN, CNM, WHNP-BC, and Vrinkley Pruna, MSN, NP
In this Medical Spa Show edition of Medical Spa Insider’s Member Spotlight series, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Roxanne White, NP-C, MSN, of Radiance by Roxanne; Kat Lofley, DNP, APRN, CNM, WHNP-BC, of Renewal Aesthetics and Sexual Wellness; and Vrinkley Pruna, MSN, NP, of Shape & Skin Medical Spa and Weight Loss. Bailey learns about their MSS experiences, including:
Why they keep coming back to MSS;
Their Vegas club and food preferences;
The experience of two first-time faculty;
Learning and new education tracks;
Their favorite vendors on the show floor;
Seeing the bigger picture;
And more!
Note: Episode may include explicit language.
25 min
March 16, 2023MSS23 On-site Member Spotlight Marathon: Brandon Mullen, BSN, RN-BC, Neekan Rivera, PA, and Brandy Thompson, APRN-BC
In this Medical Spa Show edition of Medical Spa Insider’s Member Spotlight series, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Brandon Mullen, BSN, RN-BC, of Aiyana Atelier, Neekan Rivera, PA, of Aere Aesthetic, and Brandy Thompson, APRN-BC, of Prescription Beauty Medical Aesthetics. Bailey learns about their MSS experience, plus:
Their dedication to skin care while traveling;
How they spend their time in Vegas;
What keeps them coming back to Medical Spa Show;
Standout vendors in the Expo Hall;
How fast the industry is growing;
And more!
Note: Episode may include explicit language.
21 min