Medical Spa Insider

By American Med Spa Association - AmSpaBusiness Entrepreneurship Medicine Health & Fitness Management

Medical Spa Insider episodes

August 09, 2023Storm Watch: Building a Team, Business and Nationwide Network
In this week's episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Kathy Taranto, managing partner at AesthetiCare Medspa and MINT Aesthetics. They discuss how her business has grown over time, the partnership that has built a network of medical aesthetic clinics across the country, and the practices that make her team successful. Their conversation includes:
Her history in aesthetics, growth and expansion;
Teaming up with Cosmetic Physician Partners;
How to increase your buying power and why;
What changed her mind about partnering and its impact on her business;
Trends in patient behavior and economic fears;
Finding the right team members and training them for success;
How a medical spa can increase its repeat patients;
And much more!
This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com to learn more!
49 min
August 02, 2023Storm Watch: Strategizing for Aesthetic Success with a Master Consultant
This week, AmSpa President and COO, Cathy Christensen, speaks with Bryan Durocher, founder of Essentials Spa Consulting and Durocher Enterprises. They discuss how he got his start in the beauty industry and business education, finding the right mix of services for your medical spa, and the business strategy he shares with clients. Their conversation includes:
The perspective he brings to his clients;
What’s changed in the advice he shares today;
Good practices of medical spa memberships;
Having a plan for your services;
Educating patients on the options available;
Training and empowering your staff to convert;
Industry growth, competition and predictions for the future;
And much more!
This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com to learn more!
1 hr 1 min
July 26, 2023Aestheticians and Human Connection in Medical Spas
In this week’s episode, AmSpa COO, Cathy Christensen, speaks with Heather Hickman, VP of education at Dermalogica. They discuss the role of aestheticians in medical spas and what practices should look for in a skin care line. Their conversation includes:
The value that aestheticians bring to medical spas;
Skills that an aesthetician needs to be elevated in a medical spa field;
An aesthetician’s role in safety and pre-treatment care;
Dermalogica’s MediSpa Professional Accreditation program;
What to look for in an ideal aesthetician for your medical spa;
The trust factor for aesthetic patient relationships;
What to look for when choosing a skin care line;
And much more!
This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com to learn more!
35 min
July 19, 2023How a Marketing Pioneer Masters Search Traffic and Online Visibility
This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Bill Fukui, senior VP of business development at MedShark Digital. One of the most experienced medical and dental marketers, Fukui details the ways digital marketing has evolved since he first entered the field in 1995 and shares best practices for medical spa owners who want to get more leads from search traffic. Their conversation covers:
The beginnings of the SEO model and adapting marketing practices;
Challenges for practitioners trying to level the search playing field;
How to strengthen your domain authority;
What type of content to put on your website and where to source ideas;
How to reach micromarkets using Google Map Pack;
Using traffic data and timing to improve your marketing;
Low-hanging fruit for medical spa advertising;
And much more!
This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!
55 min
July 12, 2023Approaches to Medical Weight Loss: Working with Insurance
In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Dr. Brittny Williams Howell, board-certified vascular surgeon and CEO of Morph Med Spa in Ridgefield, Connecticut. They discuss medical weight loss programs, the effectiveness of weight loss solutions and the financial implications of working with a compound pharmacy vs. health insurance. Their conversation covers:
Elements of a sustainable weight loss journey;
Comparing the effectiveness of medication for weight loss;
The science of GLP-1 and insulin for your metabolism;
Public misconceptions about semaglutide;
Why some medical spas work with compounding pharmacies;
How she handles working with insurance;
The future of medication for weight loss;
And more!
Read more about the ongoing lawsuits filed by Novo Nordisk, maker of Ozempic and Wegovy, at the AmSpa Now blog. Stay tuned for new updates on the subject as more info becomes available.
This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/
to learn more!
57 min
July 05, 2023Understanding the Legal Landscape with Semaglutide
This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Patrick O’Brien, JD, of AmSpa and ByrdAdatto, to discuss the legal concerns with compounded semaglutide and its name-brand drugs. They talk about the basic legal implications of Ozempic and recent lawsuits, compounding pharmacy issues and general guidelines for navigating this area of the law. Their conversation includes:
How compounding pharmacies began compounding semaglutide;
Patent protections for the name-brand manufacturer;
Semaglutide salts and FDA warnings about base ingredients;
The recent lawsuits and the issues at play;
Trademarks, advertising and claims;
How your medical spa can stay compliant when offering compounded semaglutide;
And more!
Read more about the ongoing lawsuits filed by Novo Nordisk, maker of Ozempic and Wegovy, at the AmSpa Now blog. Stay tuned for new updates on the subject as more info becomes available.
This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!
32 min
June 28, 2023Solving Financial Mysteries with the Data in Your Practice
This week, AmSpa COO, Cathy Christensen, is in conversation with Christin Trujillo and Jessica Nunn, co-partners of Maven Financial Partners. They discuss the benchmarks in medical spa financials, setting aesthetic practices up for success and their upcoming master class event. Their conversation includes:
The story that financial data tells;
Industry-wide trends from their benchmarking report, in context;
The experts and reports you need on your side;
How to know when you can raise prices, move to a bigger space or hire more people;
What to expect at Advanced Practice Management Symposium: Medical Spa Finances;
Using data analysis to course-correct and create a roadmap for where you want to go;
And much more!
If your aesthetic practice has been open and successful for at least three years and you want gain a deeper understanding of your financial story with the experts at Maven Financial Partners, register at https://americanmedspa.org/medspafinances2023
to sign up for Advanced Practice Management Symposium: Medical Spa Finances on August 19 – 20, 2023. Space is limited, so register today to reserve your seat!
This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!
41 min
June 21, 2023One Provider’s Experience Prescribing Semaglutide
This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Taylor Siemens, NP-C, founder of Aesthetic Care NP and clinical director of Vitalyc Medspa. They discuss medical weight loss programs and protocols for offering semaglutide in your aesthetic practice. Their conversation includes:
Semaglutide’s history and current usage;
Controversy over supply and compounding;
Determining whether someone is a candidate for the medication;
Following FDA guidelines and designing a protocol;
Health screening, follow-up and monitoring patients on this medication;
Mechanism of action and potential side effects of semaglutide;
And more!
Read more about the ongoing lawsuits filed by Novo Nordisk, maker of Ozempic and Wegovy, at the AmSpa Now blog. Stay tuned for new updates on the subject as more info becomes available.
This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!
38 min
June 14, 2023Marketing Over the Life Cycle of Medical Aesthetic Practices
In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Cameron Hemphill, founder and CEO of Growth99. They talk about the start-up, growth, mature and exit phases of medical aesthetics and how to effectively market your practice. Their conversation covers:
Preparing for market situations to mitigate risk;
Setting up a digital foundation when opening a medical aesthetic practice;
Client retention recommendations for the growth phase;
Where to invest in marketing for the aesthetic audience;
Competing for search result visibility and the cost of lead generation;
Giving up control and getting your time back in the mature phase;
Recognizing which stage you’re in to continue your growth trajectory;
The two types of businesses and the exit phase;
And much more!
This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!
54 min
June 09, 2023Single Room Success, Scaling and the Next Stage of Your Career
This week, AmSpa COO, Cathy Christensen, speaks with Shawna Chrisman, NP, about her “case study” journey in aesthetics since founding Destination Aesthetics in 2011. They talk about her business' growth and where she’s going as a leading woman in aesthetics.
Destination Aesthetics’ evolution and mission;
Current trends within her patient spending;
How to pivot and where to invest when you see a revenue decrease;
Why she decided to scale her medical spa;
The next stage in Chrisman’s career;
Navigating that transition after partnering with private equity;
Being present and her thoughts on “balance;”
Excitement for the Women in Aesthetics Leadership Conference;
And much more!
Note: Episode may include explicit language.
This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!
43 min