Medical Spa Insider

As the Medical Spa Show 2021 inches closer, take a quick listen back at one of the fun and interactive events from last year. Join AmSpa for a “podcast roulette” recorded with special guests “Botox Josh” Davis, RN BSN, owner of Whisper Wood; Kelly Gibbs, RN, BSN, CANS, founder of Beauty Co.; Shelby Miller, DNP, FNP-C, founder of RUMA Aesthetics; and Anil Rajani, MD, owner of RajaniMD. In this completely raw and unedited recording, our guests open up and get real about some of the sexy and not-so-sexy things about their daily lives.

WARNING: This is NOT the podcast to listen to in the car with your kiddos!

This week Steve Blanner, VP of sales for Wynn Las Vegas, joins Medical Spa Insider to talk about how quarantine affected Las Vegas and the safety steps Wynn Las Vegas is taking as tourism, gaming and live conferences resume. Listen in to hear about:

How Wynn is working to maintain the iconic Las Vegas experience while maximizing guest safety;

The safety measures in place around the property, in general and specifically for large live events;

What might be different this year for live events compared to past years;

If there are vaccination requirements to participate in live events in Las Vegas;

The new onsite COVID-19 testing lab at Wynn Las Vegas;

The onsite vaccination center at Wynn Las Vegas;

And more!

The Wynn Last Vegas is hosting this year's Medical Spa Show. Visit www.medicalspashow.com for more information.

Catherine Maley, MBA, has been a part of the explosive growth of medical aesthetics for decades. This week’s Medical Spa Insider dives into her extensive knowledge of marketing and practice management to pin down the best practices for attracting and retaining patients in the modern medical aesthetic marketplace. Listen in to hear about:

Common misconceptions about medical aesthetic marketing;

The most common business needs for plastic surgeons that approach her for help;

The challenges of having to be everything in order to compete in today’s world;

What modern patients are looking for when they search for aesthetic services;

The importance of consistency for customer service and the patient experience;

How to cultivate a patient for life;

And more!

Terri Ross of Terri Ross consulting returns this week to talk about how quarantine and COVID-19 affected her consulting business and caused her to pivot into one of the greatest opportunities she’s ever had. Find out about the important metrics you need to track in your business and how her new Aesthetic Practice Accelerator (APX) platform puts all of that information within easy reach. Listen in to hear:

Takeaways Terri has learned from aggregated benchmark data from her customers and the American Society of Plastic Surgeons;

The differences between practices that thrived through quarantine and those that didn’t;

The importance of knowing profit per treatment and revenue per hour per provider;

The dangers of the “mentality of discounting”; and;

Life lessons she learned in 2020.

Stay all the way to the end for a promo code to save on her new APX platform.

This week, we’re checking back in with the nurse practitioner duo Alexa Nicholls Costa, NP, and Alexandra Rogers, NP, of LexRx. They talk about managing their quarantine year, maintaining and building their hyper-focused injectables-based brand and the importance of keeping their brand identity as they grow. Listen in to hear about:

How they surpassed their year-over-year numbers in 2020, despite a four-month quarantine closure;

The key to the success of their private label skin care line;

The benefits of organic media vs. advertising and sponsored content;

The market research they considered when they began considering new locations;

The rationale behind the LexRx “Team House” in Nantucket;

What they look for during the hiring process;

How to maintain brand identity while expanding to multiple locations; and

What they’ve learned as business owners in the two years since the last time they were on the podcast.

This week, Dr. Robin Patel, professor of microbiology and director of the Infectious Diseases Research Laboratory at the Mayo Clinic, returns to answer questions about the SARS-CoV-2 (COVID-19) vaccines rolling out across the country. She covers:

Putting the vaccine into perspective: How impressive was speed of research?;

Whether the rush to market sacrificed safety and research into side-effects;

Reasons to take the vaccine;

What effectiveness rates mean with regard to the various vaccines;

How worried should we be about COVID-19 variants;

If you can still transmit COVID-19 once vaccinated;

If you should still get vaccinated if you’ve already contracted COVID;

Whether other allergies give you higher risks with this vaccine; and

If people should try to choose one vaccine over another.

This week, entrepreneur and motivational speaker Felecia Hatcher talks about her path to success, ranging from starting her own small business to working with some of the biggest brands in the world. She covers:

Having the vision and courage to build something from nothing;

The motivation required of successful entrepreneurs ;

Moving past the urge to quit in the face of adversity;

Understanding your value proposition;

The importance of value-based pricing;

How to make the shift from being a hustler to being a CEO;

The power of understanding your target market;

What problems are you solving for your customer; and

Setting and defining your business goals and intentions.

This week, Jessica Nunn of Skytale Group dives into the ins and outs of finances in the medical aesthetic space. In this wide-ranging discussion, she covers:

How data can help predict the future of your practice;

Knowing your numbers in order to be proactive instead of reactive;

Things you need to think about when starting up a new medical aesthetic practice;

What to focus on when growing and scaling your practice;

Ways to improve practices that are already doing well;

Common financial mistakes that business owners make;

Basic financial reports business owners need to understand;

And more!

On this week’s episode, Christopher Surek, DO, talks about how the Academy for Injection Anatomy goes above and beyond to hone injectors’ knowledge of anatomy, skill with injectable treatments and ability to manage complications. He covers:

Developing his passion for head and neck anatomy;

His perspective as an injector, plastic surgeon and anatomist;

The benefits of cadaveric dissection injectable training;

Developing new ways to view and understand anatomy;

How the hands-on course helps to understand the three-dimensional anatomy of the face;

A quick breakdown of facial layers and his approach to teaching; and

How use of ultrasound can lead to better injectable results.

This week, George Baxter-Holder, ARNP, DNP, CANS, and chair of the AmSpa Aesthetic Safety Council (AASC), joins us in a wide-ranging talk. He covers:

The AASC looking at the practice guidelines with fresh eyes;

The priorities when fine-tuning the practice guidelines;

Determining the intent of practice guidelines;

Looking at the practice guidelines as a position statement rather than a policy statement;

Coming to a consensus on minimum standards for medical aesthetic practices;

Trying to define “medical director,” including training and qualifications;

The resiliency of medical spa industry during COVID-19;

His involvement with the Academy for Injection Anatomy; and

The benefits of getting a hands-on, 3D view of anatomy for injectors.

See here for more information on the AmSpa Aesthetic Safety Council.

 

See here for more information on the Academy for Injection Anatomy.