Medical Spa Insider

This week, Mary Beth Hagan of Titan Aesthetics stops by to talk about the shortage of qualified injectors in the medical aesthetics industry and tips for practices looking to find and retain new practitioners. She covers:

Whether there are enough injectors in the industry to cover the growing demand for services;

Various factors that are leading to increased demand;

The challenges of finding experienced injectors;

Three things new practices looking to hire should focus on;

Three skills that mark a good aesthetic injector;

Important steps to take when hiring and onboarding new injectors;

How much you can compensate injectors while still being profitable;

And more!

This week, Nicole Chiaramonte joins us to talk about the world of medical spa ownership. She touches on topics pertinent to both new owners and medical spa professionals looking to make their exit, including:

How she grew to 14 locations in nine states;

How her philosophy of “profits with integrity” has led to her success;

What she looks for in a partner when investing in a medical spa;

How much medical spas are worth in the market right now;

What is driving private equity investor interest in the industry;

How owners should approach their exit plan;

Advice to help get ready to sell;

The importance of compensating appropriately;

And more!

With the recent spate of bills in states across the country allowing more practice freedom for PAs we wanted to flash back to one of our Greatest Hit episodes with two of the industry’s power PA’s: Maegen Kennedy of Windermere Dental and Medical Spa and Lily Nizam of Alabama Surgical Arts. Hear how these PAs are navigating the medical spa world and finding success and opportunity around every corner.

 

Original air date: December 5, 2018

This week, Ryan Metcalf, SEO manager for DoctorLogic, talks about search engine optimization (SEO) and medical aesthetics practices. He shares some takeaways from the recent Google I/O conference as well as shedding light on topics such as:

Common website red-flags Google may penalize;

The complexities of blogging for SEO;

The risks of duplicated content;

How to structure web pages to rank higher in Google searches;

The most common things businesses are not doing to optimize their SEO;

The importance of Local Group searches and how to rank in them;

Search lessons learned from COVID;

And more!

This week, David Prokupek, CEO of Ideal Image, discusses how one of the biggest brands in medical spas weathered the COVID-19 shutdown and his outlook on the industry going forward. We cover:

How Ideal Image was able to cope with COVID and come out successful;

How strategies emerged to gather leads, even when the clinics were closed;

The tremendous potential of medical aesthetics;

Methods that they use to gain customers faster than the industry is growing;

How launching a membership plan impacted their bottom line;

Treatment areas with the biggest growth potential;

Comparing the growth of medical aesthetics to other industry verticals;

The most important KPIs for individual clinics;

And more!

Dr. Kay Durairaj joins us live from the Medical Spa Show 2021 for a wide-ranging talk about the current state of medical aesthetics and the future of the industry. We discuss:

The explosion of demand for medical aesthetic treatments;

The lack of enough injectors to satisfy client demand;

The scarcity of adequate training available to satisfy injector demand;

The amount of training a new injector should have before considering themselves as qualified;

The need for artistry in aesthetic medicine;

How to get comfortable on social media;

The need for consensus on proper safety guidelines;

And more!

Carole Foos, CPA, of the OJM Group, has been advising medical practices about their tax situations for many years. On this week’s episode, she talks with us about:

New tax laws to be aware of;

New credits from 2020;

The outlook on changes due to Biden tax proposals;

If can you still apply for the Employee Retention Credit if you took a PPP loan;

What to look for when looking for a business accountant;

How to make the best use of your CPA;

How can changing laws might affect your income;

And more!

Text ampod to (844) 418-1212 to receive a free book on wealth management and planning from OJM Group.

This week, Patrick Urban, president at Merz Aesthetics, and Mary Trout, chief commercial officer of Candela Medical, join us to talk about the recent partnership the two companies have entered into and how they plan to serve medical aesthetic practices and their patients. They discuss:

· The state of the industry after the quarantines;

· The outlook for medical aesthetics going forward;

· What quarantine has taught us that will aid future growth;

· The power of building bridges and creating partnerships between companies;

· Packages developed between Merz and Candela to holistically address aesthetic patient needs;

· The trend of patients wanting more procedures per visit;

· The importance of training and support beyond the initial sale;

· And more!

In part two of this two-part series on overcoming medical spa disasters, Jessica Wright of Rejuvenate Austin talks about how, just as she was coming out of dealing with closures due to COVID-19, she was faced with the ice storm that crippled the state of Texas and shut down her practice once again. She talks about:

The importance of having emergency closure protocols;

How she prepared beforehand when closure seemed certain;

The ways she adapted when the closure extended longer than anticipated;

How to build a “disaster fund” and how much someone might need;

The benefits of good hiring when disaster strikes;

Her preferences when bringing on new injectors;

And more!

COVID-19 had a huge impact on medical aesthetic practices across the country, forcing business owners to overcome unprecedented circumstances. For some, however, quarantine was not the only catastrophe to strike. In part one of this two-part series on overcoming disasters, Marria Pooya of Greenwich Medical Spa talks about a fire that devastated her flagship location, how she was able to adapt and move forward, and the keys to building a foundation that can withstand enormous, unforeseen challenges. She covers:

How the lockdown affected her four-location business;

The ways it managed to survive, restructure and move forward from quarantine;

The fire that completely destroyed the company’s flagship location;

Recovering from the loss of equipment, property and server data;

The importance of having dependable leadership team during crisis;

Meeting sales goals across multiple locations while maintaining patient care;

How sticking to core values plays into resiliency, longevity and success;

Her plans for growth and outlook on the future; and

The most essential KPIs she looks at every day.