Medical Spa Insider

This week, Jay Reyero, JD, of ByrdAdatto talks about the regulatory concerns surrounding Botox parties and other offsite events in medical aesthetics. He covers:

Legal compliance trends he is currently seeing among medical spas;

Compliance issues regarding IV hydration therapy;

If standing orders can replace a good-faith exam for new patients;

Whether Botox parties and other offsite events are legal;

Regulations to think about when planning an offsite event;

If a physician needs to be present for offsite events;

The importance of establishing specific documented protocols for events;

Whether it’s legal to have alcohol at on- or offsite events;

And more!

This week, Kathy Taranto, partner at AesthetiCare MedSpa and MINT Aesthetics, talks about building an $8 million single-location medical spa, how AesthetiCare approached expansion, tips for new medical aesthetic professionals, the importance of training and more. She covers:

Her journey into medical aesthetics;

How her early experience defined how she viewed customer experience;

Balancing a successful medical spa with a successful training center;

Her desire to help people avoid common medical spa mistakes;

Treatments and devices new practices should consider;

How to choose the right device;

The biggest lessons for medical professionals entering aesthetics;

Tips for building a high-performing team and avoiding turnover; and

How COVID has changed the medical aesthetics industry.

In this episode, RepeatMD CEO Phillip Sitter and VP of Sales Chris Chomenko talk about the ways rewards and membership programs can increase retention and patient adoption of new treatments. They cover:

The value of rewards programs for small businesses;

How to measure if a rewards program is working;

The anatomy of a good rewards or membership program;

How rewards programs can protect against increasing competition in the industry;

The different value propositions of rewards programs and memberships;

The psychological reasons membership programs can help medical aesthetic practices;

The ways practices struggle with membership programs;

And more!

This week, MaryAnn Guerra, CEO of Aesthetics Biomedical, stops by to talk about the importance of data, structure and process when it comes to doing the right thing for medical aesthetic patients. She covers:

Her journey from government health care agencies to medical aesthetics;

Clearing Vivace through FDA and bringing it to market;

The role aesthetics play in the mental health of aging;

The role regulations play in patient safety;

How RF microneedling helps medical aesthetic patients;

Technical specifications of RF microneedling devices;

And more!

This week, Alexander Blinski, MD of Plump Cosmetics & Injectables stops by to talk about regulation in the medical spa industry, and the patient-safety concerns that usually drive them. He covers:

If it’s even possible to fully saturate medical aesthetics market;

The lack of enough aesthetic providers to meet consumer demand;

Regulatory risks for medical spa practices;

The laws regarding physician-ownership vs non-physician ownership;

The risks of injecting in and around the nose;

RN scope of practice;

If medical professionals receive training about laws and regulations;

And more!

In this episode of our Member Spotlight miniseries, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Brandy Thompson, APRN-BC, of Prescription Beauty Medical Aesthetics. She talks about:

Her decision to move from hospital cardiology nursing to full-time aesthetics;

The ins and outs of the Kentucky aesthetic community;

How she educated her patient base on medical aesthetics;

Her skin care routine;

Her favorite treatments;

And more!

In this week's Medical Spa Insider we're flashing back to our chat with Felecia Hatcher, keynote speaker for Medical Spa Show 2021. She talks about her path to success, ranging from starting her own small business to working with some of the biggest brands in the world, and more!

We'll be releasing information on the agenda and speakers for Medical Spa Show 2022 very soon, so stay tuned to medicalspashow.com for more information!

On this week’s episode, Warren Danforth, owner of Spa 35 Med Spa, talks about medical spa regulation and safety. He discusses:

The need for proactive research and guidelines to encourage practicing safety in medical spas;

Whether the rules and regulations for cosmetic treatments should be different than traditional medicine;

How to educate aesthetic practices on the rules and regulations so they are followed and enforced;

How to determine and enforce operating standards when the aesthetic field doesn’t have board certification; and

The importance of ongoing training and education of providers as the industry continues to grow and offer new treatments and services.

This week, Michael S. Byrd, JD and Brad E. Adatto, JD of ByrdAdatto take a deep dive into the legal issues regarding medical spa ownership and the specifics of the corporate practice of medicine. They cover questions like:

What is the corporate practice of medicine?

Why does the corporate practice of medicine matter?

Who can legally own a medical spa?

What are the risks of not following the corporate practice of medicine?

What is a Management Services Organization (MSO)?

What is driving regulatory focus on MSOs in California?

How does the corporate practice of medicine affect medical spas in Texas?

And more!

On this week’s episode, Melissa Mickelson and Jessica Stellwagen, co-founders of Bodify, talk about how they built a successful medical spa practice focusing on CoolSculpting alone. They discuss:

Going into business with family;

Why they chose to only offer CoolSculpting;

How to build a patient base with one technology;

The benefits of establishing an identity early;

How to approach referrals to other medical aesthetic practices;

Building patient retention through patient experience;

The process of fundraising for the start-up;

Overcoming fear to make decisions to grow the business;

The need to constantly gain new patients with CoolSculpting;

How to generate and nurture leads;

And more!