Medical Spa Insider

In another episode of Medical Spa Insider’s Member Spotlight miniseries, AmSpa’s Membership Relationship Development Specialist, Michela Bailey, talks with Susan Lynch, PA-C, owner of Sarasota Premier Aesthetics. They cover:

Her journey from PA school to assisting pediatric surgery to being her own boss;

Opening a business in the middle of the pandemic;

What treatments are bringing her clients back;

Stem cell skin care and what she personally uses in her 40s;

The importance of CME and staying up to date on the latest aesthetic science;

How to focus on quality of care rather than quantity of clients;

And more!

This week, AmSpa founder and CEO Alex Thiersch checks in with Dr. Kay Durairaj on site at Wynn Las Vegas during Medical Spa Show 2022. Their wide-ranging conversation covers:

The role of male patients now and in the future;

The time investment that it takes to be successful;

Important things to remember about showing up on Instagram;

The importance of training for aesthetic injectors;

How natural aging can coexist with medical aesthetics;

Possibilities for the growth of stem cell treatments in the U.S.;

And more!

In another episode of the Member Spotlight miniseries, AmSpa’s Membership Relationship Development Specialist, Michela Bailey, talks with Kelsey Spector, LE, also known as @MySkinDealer. They cover:

Her choice to become an aesthetician in a medical spa rather than a day spa;

The origin of the My Skin Dealer brand;

Representing her business as a brand instead of just herself, and separating her personal Instagram from her business;

Treatments she gets as a young medical aesthetics practitioner;

The importance of skin care in an aesthetics regimen for boosting results;

The skin care routine of a skin care specialist;

The importance of mental health and general wellness;

And more!

Credit card processing fees aren’t a hot topic in aesthetics, but these charges can add up very quickly in an industry with such big-ticket services. This week, Matt Rej, partner at Merchant Cost Consulting, pulls back the curtain of merchant fees and discusses how small business owners can reduce the costs of hidden or bundled fees to potentially save thousands of dollars per year. He covers:

Reducing fees without making changes to software, credit card companies or banks;

Potential fees hidden within common processors such as Clover and Square;

The ability to renegotiate fees, even with integrated point-of-sale or other software systems;

The rate medical aesthetics clinics should be paying for credit card processing;

Some common bundled fees that can often be renegotiated;

And much more!

As the medical spa industry continues its extraordinary growth, interest in investing in, buying and selling practices is also increasing. Attendees of Medical Spa Show 2022 will have the option to attend the Mergers and Acquisitions (M&A) Summit, a full-day pre-show education seminar on mergers and acquisitions in the medical spa space presented by Skytale Group. The cost is included in the price of admission, but space is limited, so be sure to sign up soon and select this course during registration. Visit medicalspashow.com/preshow for more information.

 

In this podcast, we speak with Benjamin Hernandez of Skytale Group to learn about:

The increasing interest in medical spas from large financial sponsors;

How early to prepare and how to set yourself up for sale;

What to do when you’re ready to sell;

The buyer’s perspective vs seller’s perspective;

What to know for a single practice looking to sell;

What to know for a multi-location group looking to scale;

And more!

This week, Hally Pinaud, VP of product marketing at Podium, stops by to talk all things marketing in the medical aesthetic space. She covers:

The power of online reputation management;

How to arm small businesses to compete in the age of Amazon;

The need to be innovative to market in the medical spa industry;

Consumer research around local businesses;

How small business owners feel about their prospects going forward in 2022;

The consumer focus on ease of doing business, and what that specifically means for medical spas;

The importance of being involved in your community;

How text message marketing can be a game-changer for local businesses;

And more!

This week, Taylor Siemens, NP, clinical director of Vitalyc Medspa stops by to talk about her commitment to training medical aesthetic practitioners. She covers:

The lack of training standards in medical aesthetics;

The appetite for more training among injectors;

The power of sharing knowledge with other aesthetic injectors;

The benefits and limitations of training provided by injectable vendors;

The reputation of medical spas among core doctors;

The need to bring more NPs and PAs into the industry;

Her upcoming aesthetic practitioner training app;

And more!

This week, Mitra Silva, founder of medical interior design firm Simour Design, talks about the formula for designing a world-class medical aesthetic practice. We discuss:

Keys to medical spas that have thrived during pandemic;

The importance of thinking differently and being intentional in decisions;

How to decide how much space you need in your initial build;

The benefits of planning for multi-functional rooms;

The high cost of not maximizing your space; and

How technology can help visualize design ideas.

This week, Sara Osmer, chief marketing officer, and Victoria Voorhees, director of marketing communications for SkinSpirit, stop by the show to talk all about marketing for medical aesthetic practices. They cover:

The importance of being true to the pillars of your business;

Challenges and opportunities specific to marketing in medical aesthetics;

How to balance promoting the brand vs. individual practitioners on Instagram;

Marketing strategies for a multi-location, multi-state brand;

The role PR plays in medical aesthetics;

Influencer marketing in the medical spa industry;

Common mistakes in medical spa marketing; and

Which marketing channels are best for new practices.

In this episode of the Member Spotlight miniseries, AmSpa’s Membership Relationship Development Specialist, Michela Bailey, sits down with Dallas Buchanan, MD, and Michelle Buchanan, APRN, of Vivify Plastic Surgery. They talk about:

· How long they have been in practice;

· The size of their team and how they built their practice;

· How they defined their company culture;

· The practice’s involvement in the local community;

· Their favorite skin care treatment and favorite device;

· And more!