Medical Spa Insider

In another episode of Medical Spa Insider’s Member Spotlight miniseries, AmSpa’s Membership Relationship Development Specialist, Michela Bailey, talks with Courtney Anderson, founder and CEO of Spa Trouve. They get into the nitty-gritty of running a medical spa, covering topics like:

Courtney’s scrappy start when opening her first medical spa;

How she manages five locations today;

Which aesthetic treatments she’s had;

Her current self-care and skin routines;

Her favorite providers;

And much, much more!

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, catches up with Gretchen Frieling, MD, dermatopathologist and owner of GFace MD in Boston. Alex and Dr. Frieling talk in-depth about her experience in the aesthetic industry, covering topics such as:

Pathology and its intersection with aesthetic medicine;

The importance of cadaver labs;

Competition in the industry;

How to grow without compromising quality;

Her approach to patient education;

The importance of skin care; and

What she thinks the future holds for the medical aesthetics industry.

In another episode of Medical Spa Insider’s Member Spotlight miniseries, AmSpa’s Membership Relationship Development Specialist, Michela Bailey, talks with Amanda Satterwhite, MD, owner of Highwater Aesthetics in Edmond, Oklahoma. Their down and dirty convo covers:

Dr. Satterwhite’s journey from emergency medicine to aesthetics;

How she opened a medical spa from scratch;

What aesthetic treatments she’s had;

The importance of self-care and a skin routine;

Her favorite providers;

And much, much more!

In this week’s episode, AmSpa CEO Alex R. Thiersch, JD, gets a lesson in listening with Christine Miles, founder and CEO of EQuipt. Christine covers many of the subjects from her new book, What Is It Costing You Not to Listen, as well as other topics, including:

Emotional intelligence and why is it important in running a business;

Listening training;

Transformational listening and the roadblocks to achieving it;

How to become a trusted advisor to your clients;

Saying “no” with empathy;

The six questions that will make you a better listener; and

How to deal with clients who don’t listen.

In this week’s episode, AmSpa CEO Alex R. Thiersch, JD, talks with Lora Kassaros, who has served as practice manager for Dermatique Laser and Skin in Geneva, Illinois, for more than 12 years. Alex and Lora talk in-depth about the realities of managing a medical spa, covering topics such as:

Improving patient communication;

Why practitioners often struggle to run a business;

Creating a brand message;

Sourcing patients and how to keep them;

Charging your worth and avoiding the allure of discounts;

Using data to improve practice metrics; and

Empowering women in the industry.

In this week’s episode, AmSpa CEO Alex R. Thiersch, JD, takes a deep dive into skin care with Max Stock, CEO and founder of Epicutis, and Lisa Johnson, senior vice president of global sales and corporate development at Epicutis. Their conversation covers a wide range of topics, including:

Focusing on the treatment of health vs. age;

The differences in skin care culture in Asia, Europe and the U.S.;

Consumer knowledge and how it impacts skin care choices;

How Epicutis maintains an ethos of “clean and transparent”;

Why clinicians should learn to sell retail skin care; and

The importance of skin care in patient outcomes.

Medical Spa Show 2022 featured many hot-topic panels, including this All-star Injector’s Panel. Moderated by Alex and featuring some of the top injectors in the industry, this panel covers some of the most pressing issues facing aesthetic practices today. You’ll hear panelists George Baxter-Holder, ARNP, DNP, CANS, of SkinSpirit; Lori Robertson, MSN, FNP-C, of The Aesthetic Immersion; Sarah Safa, MS, PA-C, of Refined Aesthetics; Jacob Sanchez, MSN, CRNA, of Get Refreshed; and Hermine Warren, DNP, APRN, CANS, of Facialogy, discuss:

What inspires them as aesthetic injectors;

What they see others in the industry doing that worries them;

The ethics and intricacies of promoting on Instagram and TikTok;

How advertisements affect the quality of client that comes through the door;

How to say no, and why it can be the most important thing you do;

How to spot red flags in clients, and what to do if you miss them;

And much more!

Watch this panel and dozens of other educational sessions recorded at Medical Spa Show 2022 with the Virtual Education After Party, on sale until March 19. Visit https://www.medicalspashow.com/virtualeducation.

On this week’s episode, AmSpa Founder and CEO, Alex Thiersch, is joined by Cameron Hemphill, CEO of Growth99, in a conversation on online marketing and the future of patient conversion. In this episode, they cover:

The evolving aesthetic market in Utah;

How the business side of aesthetics is being standardized;

How successful medical spas manage their digital marketing;

Managing your practice like a business and why that is important;

Understanding a buyer’s online journey in order to convert them into paying clients;

AI chat bots and their utility;

Networking and business growth discussions at Medical Spa Show 2022; and

The future technologies that will impact the aesthetics industry.

This week, AmSpa founder and CEO Alex Thiersch is joined by Jeff Segal, MD, JD, of Medical Justice to talk about the practice of review-gating. Their conversation covers:

The definition of review-gating and its reputation in the industry;

The FTC’s stance and potential legal consequences to utilizing review gating; and

Reputation management and its ethics.