James Collier, registered nutritionist, former NHS dietitian, and co-founder of Huel, joins us to share how he built one of the world’s fastest-growing food brands.

Since 2015, Huel has sold over 400 million meals in 80+ countries, starting with a simple powdered product and expanding into bars, ready-to-drink meals, and hot food. In this episode, we dive into the business journey, the future of sustainable eating, and James’s new book Well Fed (coming January 2025).

• Founding Huel: Turning an idea into a global brand

• Nutrition & sustainability: Plant-based diets, fiber & mindful eating

• Balancing business with health, weightlifting & mindset

• Well Fed preview: Eat better, live better, help the planet

Co-founder of Huel, registered nutritionist, and author of Well Fed. James brings a unique blend of clinical nutrition, entrepreneurship, and forward-thinking food sustainability.

🌍 Explore Huel: https://huel.com
📖 Well Fed (out Jan 2025): Search “Well Fed by James Collier” at your favorite bookstore.

We Have A Meeting is hosted by Jack Frimston and Zac Thompson, who interview entrepreneurs and experts to uncover powerful lessons in sales, mindset, and marketing.

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What did you think of James’s approach to nutrition and business? Drop your thoughts in the comments below 👇

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