Want some help understanding what content and site features Google seems to reward in today's SEO landscape?

Friend of the show, Kyle Roof is back on the Niche Pursuits podcast to help us all make sense of it all.

The last time he was on, he talked all about EAT (Expertise, Authoritativeness, Trustworthiness) but now there is also the added E for Experience factor to account for.

And the obvious elephant in the room where recent Google updates have wiped out traffic to tons of sites overnight.

So Kyle brings some much needed insights into what Google prioritizes and timely recommendations for how we can adapt accordingly.

Kyle stresses the importance of showcasing genuine human experience and expertise on our websites, advocating for:

• First-person language
• Author bios
• And validating experience through linking

He also discusses how the use of user-generated content (UGC) through site blog comments can potentially be a helpful tool to demonstrate experience and trustworthiness - with a focus on curated blog comments and discussions to validate expertise.

The rise of UGC platforms like Quora and Reddit are also referenced as helping you build a digital footprint of experience as well as enhancing your overall credibility and trustworthiness in your niche.

And there is significant time spent on highlighting the "E" for experience in the HCU update has influenced website rankings, favoring tangible businesses and eCommerce sites that complete transactions on-site rather than acting as the standard 'doorway pages' of the standard affiliate and content sites.

And with Google favoring these websites that facilitate on-site transactions, building Trust becomes a significant challenge for these affiliate sites.

Another important topic discussed is building authority - not necessarily in the standard way of links - although that certainly doesn't hurt - but rather in growing the number of keywords your site ranks for.

Along with this is the importance of updating content and monitoring SERP changes, with tools like Page Optimizer Pro (POP) for their watchdog feature playing particular importance.

This is another excellent interview with Kyle Roof. Don't miss it!

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