Melissa Laurie is the founder and CEO of Oysterly Media, one of Asia’s fastest-growing social video agencies helping Fortune 500 brands cut through the digital noise with human-first strategies. A former TripAdvisor leader turned trailblazing entrepreneur, Melissa left a 12-year corporate career during the height of the pandemic to revolutionise short-form video storytelling and never looked back.

Today, she’s a globally sought-after speaker (Social Media Marketing World, One Billion Followers Summit, VidCon LA) and a multiple award-winner (AusCham Startup of the Year, Xero Beautiful Business Fund). With 45K+ engaged followers and partnerships with Hilton, Microsoft, UPS and more, Melissa blends sharp industry insight with a refreshing passion for authenticity, attention psychology and empowering creators at scale.

In this episode, Melissa and I discuss:

• How Melissa uncovered her passion and purpose through short-form video 
• Making the transition from employee to entrepreneur 
• The future of UGC, EGC, and creator storytelling
• The power of short-form video and building personal brand 
• How employers are turning their employees into influencers

And much, much more.

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You can connect with Melissa here:

Instagram: @themelissalaurie

TikTok: @themelissalaurie

Connect with me on social!

Instagram: ⁠@lara_nercessian_⁠

LinkedIn: ⁠Lara Nercessian⁠

Website: ⁠www.laranercessian.com⁠

Email: ⁠[email protected]⁠