Creating a membership website involves a lot more work than most people expect.

Memberships have a lot of moving pieces; not just on the technology front, but also when it comes to strategy, marketing and the day to day logistics too.

It's not surprise then, that so many people get "stuck" when trying to figure out which software to use, what features their site should have and how to implement them, how often to release content, what content to create and so on, and so on... and so on!

In this episode of The Membership Guys Podcast, I discuss the steps you need to take in order to overcome "Paralysis by Analysis" - the situation where you're so bogged down in overthinking every little thing that you get stuck in the mud, not making progress.

Most of the strategies, principles and tactics we cover here and inside the Member Site Academy apply across the board regardless of which niche or market your membership website is in.

However when it comes to B2B and B2C memberships there are some key differences that you need to be aware of when it comes to positioning, marketing and pricing your offering.

In this episode of The Membership Guys Podcast, I dive into what those differences are and ways in which you can adjust your strategy accordingly.

In this episode, I discuss:

• What are the 4 main differences to consider between business-to-business and business-to-consumer memberships?
• How these 2 distinct member types will each perceive things like value, cost and priorities
• Why important thing you need to consider when planning your membership content depending on your customer profile
• Ballpark price ranges for both B2B and B2C memberships, and the one factor that may enable you to increase your prices

It's easy to fall into the trap of playing the "numbers game" when it comes to creating your membership content.

Taking pride in having more courses, more tools, more bells and whistles than the next guy.

However as I cover in this episode of The Membership Guys Podcast, it's a foolish game to play and one which not only leads to you failing your members but also puts your entire membership business at risk.

In this episode, I discuss:

• What you REALLY need to be focusing on when it comes to creating membership content
• Why putting too much content into your membership site is a bad thing
• How relying too much on content as your selling point puts your business at risk of being wiped out by your competitors
• The question you need to ask yourself to re-align your thinking about your membership offering

When it comes to creating membership content, it can be easy to get sucked into the "numbers game", focusing on churning out quantity rather than quality.

Your members join because they have a result they want to achieve, a problem that needs solving; so it's important to make sure that the content you create helps them to get to where they want to go.

In this episode of The Membership Guys Podcast I'm joined by Colin Gray from ThePodcastHost.com. Not only does Colin help to teach people how to get the most from podcasting, but he's also got a PhD in Online Education; so I really enjoyed discussing how to make your membership content effective and truly educational.

Every topic and every industry has its fair share of bad advice, outdated information and dubious “best practices”; and there’s certainly a lot of that out there when it comes to the subject of membership sites.

As with most subjects it can be a bit of a minefield trying to maneuver around the misinformation – so to help you out we’ve broken down 8 of the most common ‘myths’ about creating and running a membership site.

If you've been selling one-off courses for a while, then deciding to transition to the membership model is a big move with more things to think about than you may realise.

We've worked with plenty of people who have successfully made the switch, but there are some definite considerations in terms of cashflow, marketing and how the complexion of your day to day business can change.

In this episode of The Membership Guys Podcast, I discuss the main implications of moving from selling courses to running a membership, how to ease the transition and my advice for deciding whether it's the right decision for you.

In this episode, I discuss:

• The main things to consider when deciding whether to switch to the membership model
• How to deal with past customers who have purchased your courses
• The biggest thing most people don't think about when moving into memberships
• Advice on deciding whether this is the right decision for your business.

While running a membership site can highly profitable on its own, it doesn't have to be the only piece of your business puzzle.

Complementing your membership website with a diverse range of products and offerings can not only give you increased income from multiple revenue streams but also enable you to better serve a greater proportion of your audience.

In this episode of The Membership Guys Podcast, I discuss ways in which you can add multiple revenue streams to an existing membership business.

In this episode, I discuss:

• 7 ways you can add additional revenue streams to your existing membership
• Why you should be careful about affiliate commissions and joint ventures
• The importance of clarity when you have multiple product offerings
• How to leverage your other revenue streams to add value to your membership

This past year has been an exciting one for us, and as we reach the 12 month anniversary of the opening of the Member Site Academy we're feeling a little reflective.

To celebrate this milestone I'm joined once again on the podcast by the other (some say better) half of The Membership Guys, the one and only Callie Willows, to discuss our first year of running the Academy.

In this episode, Callie and I discuss:

• What aspects of running the Academy we each found to be most surprising or unexpected
• Changes we've made to our strategy and the reasons and circumstances behind those decisions
• What we each enjoy most about running the membership
• What the future holds for Member Site Academy

When you're running an online business like a membership website, the idea of going to live events as a way of growing that business may be counterintuitive when you're spending so much time behind your computer screen.

However for membership site owners; conferences, workshops, mastermind days and other such events hold potentially even greater opportunities than for other kinds of businesses; and in this episode I talk a little more about how you can extract huge value from regularly attending live events.

In this episode, I discuss:

- The main reasons for attending live events that you may not have thought of
- How networking and meeting new people can open doors that will add value to your membership offering
- Why meeting up with your members and peers at events is a game changer
- Creating your own opportunities you simply won't get when you're in front of the screen

When trying to attract new people to your membership site, giving potential members a taste of what's on offer before asking them to part with their cash and invest in your product is a great way of overcoming any doubts they may have about joining.

With this in mind it stands to reason that hosting free webinars can be a fantastic way of winning new members by demonstrating your expertise, proving your credibility and showing why joining your membership is worthwhile.

When it comes to using webinars to sell digital products, there are few people quite as knowledgeable as Amy Porterfield. Webinars are fundamental to Amy's success, and in this episode of The Membership Guys Podcast, she shares with us her top tips and insight on how you could use webinars to promote and grow your membership site.