Membership Geeks Podcast with Mike Morrison

The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.

Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say "when"?

In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.

In this episode of The Membership Guys Podcast I'm joined by Amy Schmittauer from Savvy Sexy Social to talk about how you can build authority by incorporating online video into your marketing strategy.

Amy has built a huge audience for her own business, with over 3 million views across the 600+ videos on her own Youtube channel, where she teaches others to effectively use video marketing in their own business.

Amy specializes in using video to build brand and personal authority - something which many of us as membership site owners are trying to do as we carve out our spot as the "go-to" people in our market; and that's something which we talk about during this interview.

In this episode, Amy Schmittauer and I discuss:

• Where video marketing should fit in terms of the bigger picture of your overall strategy, and how important it is to focus
• Amy's top tips for getting started with your first online video
• How to overcome the fear that your business or topic simply isn't interesting enough create videos about
• Tips for improving the videos you create for your membership content
• Amy's thoughts on the recent rise of live video and where this fits in the overall strategy
• ... and a whole lot more!

Finding the right web designer is like navigating a minefield.

With so many people out there claiming to know what they're doing - and often no real way for the typical prospective membership site owner to know whether those claims are legit or BS - it's unsurprising that pretty much everyone and their dog has a horror story about that one web designer who screwed them over.

In this episode of The Membership Guys Podcast, I share my top tips on finding and hiring the right web designer to create your membership site.

In this episode of The Membership Guys Podcast, it's the concluding part of my interview with Nathan Chan of Foundr Magazine in which we discuss marketing your business and growing your brand on Instagram.

As part of his marketing for Foundr Magazine, Nathan managed to explode their Instagram following to hundreds of thousands of highly engaged fans in a short space of time. In this episode, he discusses how you can get started on building your own following as well as how to leverage them as part of your list building and sales funnel for your membership site.

In this episode, Nathan Chan and I discuss:

• How "boring" non-visual companies and brands can use Instagram as part of their social media marketing strategy
• Where to start when trying to build your Instagram following
• Leveraging influencers and figuring out what to actually post
• Strategically planning your content and campaigns to generate leads and sales
• Nathan's thoughts on how the recent algorithm change affects people marketing on Instagram

In this episode we discuss the importance of giving new members a warm welcome and ensuring that they feel part of your community from the instant they join.

This is an area so sorely missed when it comes to memberships, because as online business owners we're conditioned to focus solely on getting the sale.

But what happens in the minutes, hours, days and weeks following a new member joining are often what will determine the long term success of your membership website.

Listen to this episode to get my 6 tips and tactics for ensuring that your new members get off to the right start.

If you want to make an impact and grab a lot of attention for the launch of your membership site, then running an online summit can be a great strategy to use. This is especially true if you need to accelerate your visibility, quickly grow an audience and build a huge amount of momentum going into your launch.

In this episode of The Membership Guys Podcast, I talked to Yann Ilunga about how he's making a splash with his upcoming Podcast Success Summit, and the strategy he's using to launch his own membership off the back of it.

One of the biggest fears of any new membership site owner is that they'll open the doors to their shiny new website, only to be met with the sound of crickets; and if you don't already have a following or an established audience then there's a real risk of that happening.

While organising and running an online summit is a lot of work, as Yann described; the pay-off can be huge in terms of getting peoples attention, building a highly targeted email list and generating positive momentum.

In this episode of The Membership Guys Podcast, I'm joined by Nathan Chan of Foundr Magazine.

The founder of Foundr. And yes, I made that joke 30 seconds in. He'd heard it before.

What was originally intended to be a discussion about Instagram turned into a value-packed chat about the background of Foundr magazine, how Nathan started it from scratch, without an existing audience to speak of and ultimately grew it into a successful brand that now offers several products including a recently launched membership site.

Fresh on the back of attending Social Media Marketing World 2016, we're sharing our top takeaways from the event for creating content and promoting your membership site through social channels.

PLUS - you guys asked for it... after 8 months, the elusive Callie Willows finally joins me on The Membership Guys Podcast!

Listen to the latest episode to hear us discuss our 4 biggest lessons from the event...

• 2016 is the year of ____ _____
• Organic reach is dead?
• You need to be more ________ with your content
• Stop focusing on _________ and _____

During the course of running your membership site, there will inevitably come a point where you want to increase your pricing.

Maybe your offering has changed, perhaps you're responding to increased demand or maybe you just want to earn a little more for your efforts.

Rather than simply raising your prices overnight, check out this latest episode of The Membership Guys Podcast for my tips and strategies to help you to get the best results from increasing your membership pricing...

Podcasting is a fantastic way of promoting and growing amembership website.

Not only does it help you to establish you as an authority anddemonstrate your expertise - things that are particularly importantif your membership is largely based on your being an expert in yourfield - but it also gives a human voice to your brand andestablished connections that most other mediums simply cannot.

In this episode of The Membership Guys Podcast, I'm joined byJohn Lee Dumas from Entrepreneur On Fire, who shared some ofhis insight and experiences in not only building a wildlysuccessful business podcast; but also how that fits with his ownmembership communities.

In this episode, John and I discuss:

• The role podcasting has played in developing and growing John'smembership community
• Tips for turning his podcast listeners into members
• How John creates extra member-only value from his freepodcast content
• What activity helps John manage the hectic schedule ofreleasing a daily podcast
• ...and loads more!