In this episode of the podcast, we dismantle the old school attribution windows holding your ad strategy hostage and reveal a simple framework for measuring true incremental ROAS.

What you’ll discover:

• Why standard “7-day click” and “1-day view” settings both mislead you

• How to run a zero cost geo holdout test for real incremental data

• When to stick with your current settings and how to apply a correction factor

• What Meta’s new incremental conversion optimization means for your campaigns

• Building one unified measurement system to compare Facebook, Google, and beyond

Ready to see your real ROI?

Run your free holdout study now at commonthreadco.com/pages/incrementality and stop guessing.

Show Notes:

• Explore the PROPHIT System: prophitsystem.com

• Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!

• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

• Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. 

• The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.

• Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.